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The Coldwell Banker brand is one of the oldest and most established residential real estate franchise systems in North America. They were [one of] the first full-service real estate brand(s) to launch a national website, stream listing videos online, create an iPad application and listing video channel on YouTube, design mobile-friendly sites and receive professional recognition for their training programs. 

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The Good

  • International
  • States
  • Agents
  • Offices
  • Filtering options
  • License
  • Specialties
  • Experience
  • Real estate options
International

The agency can be found internationally in 43 countries throughout the continents of North America, Caribbean, South America, Africa, Central America, Europe, Australia and Middle East. Even though this is less than some of the largest brands in the industry, they definitely have a large footprint on the global scale. If you're looking to buy or sell real estate in other countries, you can use Coldwell's international search engine on their site to find agents local to the area.

States

Coldwell locations exist in all 51/51 States. Although there are some less populated areas in the U.S. that don't have listing, you can almost find a Coldwell Banker property anywhere.

Agents

Currently, their total number of agents is about 86,000 brokers. Each agent's page displays their specialty, language spoken, social media activity, awards won, credentials and qualifications. Depending on the agent's page, this information may or may not be well-detailed. The amount of agents is slightly less than a couple other big name global competitors.

Offices

Coldwell Banker has 3,000 franchises across the world with a high concentration of offices and agents in San Francisco. If you're in Northern California, this is beneficial.

Filtering Options

Coldwell has 15 filtering options available to you when searching for homes on their website. They have 9 basic search filters (Country, State, Zip, City, Price, Beds, Bath, etc) and then they have a bigger filtering option which includes unique search points such as Open Houses only, Special Markets (College, Military, New Construction, etc.), Property Features (air conditioners, fireplace, waterfront, etc) or Protection Plans. Their filtering system is pretty thorough for narrowing down the type of property. It does not, however, narrow down the type of area or community you'd be living in.

License

While some agencies have sales representatives, Coldwell has a choice of licensed real estate agents, realtors and real estate brokers around the globe to choose from. You can search Coldwell's database to find an agent with a particular qualification. One caveat: It is not guaranteed that there's an agent with every qualification in your area.

Specialties

The agents that are affiliated with the Coldwell Banker brand offer their own set of specialties depending on their background. When you locate an individual agent's profile using Coldwell's search filters, you'll find that particular agent's list of specialties. Some of these specialties include luxury homes, recreational properties, undeveloped land and residential properties.

Experience

Coldwell Banker's roots go back to 1906 in San Francisco, California. The name comes from the original founder, Colbert Coldwell, who started helping the city's natives to rebuild in the aftermath of a devastating earthquake with real estate services to protect their interests. Benjamin Arthur Banker came on board and then became a partner a few years later. Since then, they've expanded internationally to offer affiliate programs to grow a huge agent listing for various real estate services. The company has been in business for 105 years.

Real Estate Options

Real Estate offers a collection of colorful, well displayed, featured articles to help you get the most out of your buying experience. Other than that, their website makes it challenging for first-time visitors to see exactly what services they offer to buyers and sellers-if any (aside from real estate listings, that is).

The Bad

  • Commission/selling cost
Commission/Selling Cost

Each agent at Coldwell Banker sets his or her own commission rates. For this reason, it is difficult to determine how much it will cost you to use an agent to sell your home. It is standard for agents at any company to disclose commission rates (which typically are 6% across the real estate industry) only after a client consultation.

The Bottom Line

If you want to go with a trusted brand with a long track record, Coldwell Banker is recommended. With all their locations, they're probably the world's largest real estate broker. If you want a choice of real estate agents, realtors and brokers, Coldwell can accommodate your needs. Their advanced search filters let you narrow down your search beyond the average search to save time and find what you want. Having so many agents and franchises provides plenty of city, suburb, and rural real estate for homebuyers to choose from, but they lack more listings for moderately-priced homes.

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User Reviews

Star Rating

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6 Reviews

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Matthew Driggs
April 12th, 2019 Salt Lake City, UT DETAILS
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I have sold some commercial building and used Coldwell as my broker. I loved my agent. Very knowledgeable and hard working. Great experience.

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Bill
April 11th, 2019 Lebanon, NJ DETAILS
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I was about to rent a condo with a Realtor, Craig O, the listing agent. He had the lease changed three times and kept adding more money for us to pay. He wanted his commission two months early and would take the shirt off your back if he could. DO NOT work with him unless you want to get financially taken for a ride! Totally unethical and unprofessional! I canceled lease just in time and he threatened to sue me even though it was within the three day period of review. And this was just a rental. I could only imagine if it were a purchase.

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Lawrence Chaney
April 3rd, 2019 Port Townsend, WA

"There were so many realtors to choose from when we started shopping for homes in Port Townsend, WA but we chose Jen because of all the rave reviews she had received from previous clients, and because of her many years of experience in the real estate business. We also wanted someone who was a full-timer, unlike so many of the other agents out there. It turned out to be one of the best choices we have made in all our lives. Jen was so patient with us, taking us from house to house through the worst snow and ice Port Townsend has experienced in many years. Most importantly, she KNOWS the local market - she took the time to really understand what we wanted, and then she gave us the inside scoop on which of those properties were in the best locations and were the best deals. She even wisely counseled us to stay away from one that just had too much risk associated with it. Since we were 2000 miles away, we needed someone like Jen who would personally take care of all the follow-up details in our absence. She put in an enormous amount of time in the negotiations for our home, walking through with the home inspector and appraiser, getting bids from contractors for repair work, strategizing when we were having issues with our lender, and promptly answering every random question that popped into our heads. She even sent periodic videos of the beautiful view from our home! We plan to live in Port Townsend for the rest of our lives, and we are happy to have found a new long-term friend in Jen. There might be other “good" realtors out there, but Jen is in the “fabulous” category."

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Jackson Parrish
December 14th, 2018 Plano, TX DETAILS
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We had all the necessary contracts signed to sell our house, but apparently Coldwell Banker can pull out of the deal any time, and they pulled out when they found out the foundation needed a little work and yet they claim they buy houses “As is”. Thanks a lot for screwing us!

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Benjamin Ash
December 20th, 2017 Logan, UT DETAILS
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Our agents were extremely helpful for finding the property we wanted and making all the arrangements so the process went smoothly.

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Will
July 13th, 2017 Lafayette, IN

Worked with Jackie M and never in my life have I or my family been so disrespected so much she tells us only a day before an inspection or appraisal she gives no notices and she is very disrespectful to us for not rushing to sell the house I recommend if u do use this reality to avoid this lady she will screw you over in the most disrespectful way with a smile