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eQuoto

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LAST UPDATED: October 8th, 2020

eQuoto is a performance marketing agency with all the tools and expertise to be a one-stop-shop for advertisers and advertising agencies. The company allows clients to excel in the world of cost per lead (CPL), pay per call (PPC), cost per click (CPC) and traditional search, display, and email marketing.

Additionally, eQuoto simplifies insurance research by connecting consumers to insurance carriers. For consumers 64 years and older, eQuoto can help consumers find Medicare Supplement or Medicare Advantage plans by connecting them to a Medicare Specialist.

If you fill out a simple form on eQuoto's Medicare Supplement Insurance website, you'll be connected to a Medicare Specialist that can help you make the right decision when selecting a plan.

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The Good

  • 35+ Years of Lead Generation Experience
  • Large Network of A-rated Carriers
  • Easy Connection with Medicare Carriers

35+ Years of Lead Generation Experience

During its time in business, eQuoto helped thousands of Americans purchase life insurance and Medicare supplement insurance. The company focuses on lead generation but on occasion can be a full-service advertising agency for select partners.

eQuoto works best with carrier call centers that are accustomed to a high volume of warm transfers.

Large Network of A-rated Carriers

eQuoto has a large network of A-rated insurance carriers that it can connect site visitors with. This may give you more information and options to find an insurance plan from a reliable insurer that works well for you.

Easy Connection with Medicare Carriers

By filling out the form on the Medicare Supplement Insurance website, you'll connect with a Medicare Specialist who can help find the best provider. Filling out the form is clear and simple. It requires first and last name, gender, email, address, birthdate, and phone number.

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The Bad

  • Insufficient Customer Reviews
  • Does Not Provide Medicare Plans
  • Not Clear Which Partners Are for Medicare Plans
  • Must Provide Contact Information to View Plans

Insufficient Customer Reviews

eQuoto has not received many customer reviews on Best Company, which makes it difficult to make a recommendation based on the customer experience.

Does Not Provide Medicare Plans

This is a company that solely connects consumers to Medicare Supplement and Medicare Advantage plan carriers. It does not provide Medicare plans.

Not Clear Which Partners Are for Medicare Plans

eQuoto does not exclusively work with Medicare providers. It also partners with providers for health insurance, life insurance, final expense insurance, debt relief, and social security disability insurance.

The link for "A-rated carriers" on the company's Medicare Supplement Insurance, Final Expense Insurance, and Life Insurance pages goes to the same list of providers. It is unclear which providers are for which different types of insurances.

Must Provide Contact Information to View Plans

Connecting with a Medicare specialist can be helpful, especially if you're new to Medicare. However, if you're still in the research phase of Medicare shopping, you may not be ready to share your contact information with companies. 

Other comparison sites allow you to view plans without sharing your contact information, which means you don't have to worry about sales calls.

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The Bottom Line

With over 35 years of combined industry leadership experience, eQuoto is a trusted source for compliant, quality, lead generation at scale. Although a full recommendation is not available due to limited customer insight, eQuoto is worth considering further if you're interested in lead generation.

Although eQuoto does not provide Medicare plans, it may be a good option if you're looking for more information about Medicare plans. Through a connection with eQuoto to a Medicare Specialist, consumers may discuss Medicare plans from multiple companies in one place, rather than sifting through information by themselves.

For consumers considering specific Medicare carriers, eQuoto may not be a good option because it is unclear which carriers are for Medicare plans or for other forms of insurance.

View Best Medicare Companies

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