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Founded in 1858 and headquartered in Cincinnati, Ohio, Fifth Third Bank offers consumer lending, mobile banking, commercial banking, title insurance, branch banking, and investment advising, among other financial products and services similar to what other financial institutions offer. Fifth Third Bank also provides identity theft protection services through a partnership with Affinion Group. Fifth Third Identity Alert services are available to everyone, but its existing clients will receive a discount on these services each month.
Fifth Third Bank offers comprehensive daily single credit bureau credit monitoring and social security number monitoring along with monthly credit reports from all three credit bureaus as a part of its basic identity protection services. The basic plan costs a fee of $9.95 per month.
Consumers also have an option of choosing the Fifth Third Identity Alert Premium package which costs $14.95 per month and includes daily credit monitoring from all three major credit bureaus-Experian, Equifax, and TransUnion, social security number (SSN) monitoring, child social security number monitoring, and monthly credit reports from all three major credit reporting agencies. Regardless of which plan customers choose, the company will send fraud alert notifications if suspicious activity is present. Fifth Third Bank also monitors registered credit card and debit card activity and customers' social security numbers on the internet as added protection against identity thieves.
In the event of identity theft or fraud, Fifth Third Bank identity alert account customers will be covered by up to $1 million in identity theft insurance. This policy covers and reimburses customers for expenses related to the theft including costs and lost wages as well as legal fees and expenses. Additionally, those who have Fifth Third Identity Alert accounts can easily obtain online fraud assistance and identity fraud support.
Fifth Third Bank identity alert services offer little in the way of identity restoration. Although the company does provide lost wallet assistance to those who become a victim of identity theft, Fifth Third Bank identity alert does not help with financial, medical, criminal, or tax identity recovery.
Fifth Third Bank does not appear to provide its customers with antivirus software as part of its identity protection service. Customers who wish to protect their computers from malicious viruses must get their own software.
The Fifth Third Identity Alert website does not offer enough information on its website regarding prices, service features and details, and more. Those who are interested in the Fifth Third Identity Alert service must contact the company directly to obtain this important information.
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The majority of times when I have wanted to review my credit report, I receive a message that they are having problems with their system and try again later or call customer service if the problem continues. Then when you call customer service, the prompt system is worthless and it is almost impossible to talk to a real person or the service center is closed. Not a user friendly or reliable product.