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Target Optical

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3.7

Overall Score

Author: Kaitlyn Short

LAST UPDATED: March 14th, 2024

While Target Corporation, the eighth-largest retailer in the United States, was founded in 1902, the first Target Optical store didn’t open until 1995. This new service made visiting the optometrist at existing Target stores relatively easy, and the Target Optical online service started in 2010. Target Optical is currently owned by the Luxottica, an Italian eyewear company that also owns several other eyeglass brands and retailers.

At Target Optical, consumers can purchase a variety of name-brand prescription contact lenses, eyeglasses, and sunglasses for kids and adults. Popular frames are available from the following brands:

  • Ray-Ban
  • Coach
  • Oakley
  • Vogue
  • Versace

The retailer has more than 500 eyeglass frames to choose from (400 from leading brands and 100 Target-exclusive options).

A variety of lens options are available including single vision and progressive lenses, plastic, polycarbonate, photochromic, and hi-index lenses. You can even get special Ray-Ban branded lenses.

At targetoptical.com, customers can shop by brand, style, face shape, and fit (standard, large, small, and kids). They can also locate the nearest store with an optical center and schedule an eye exam with an eye doctor. A current prescription and pupillary distance measurement are needed to place an order. Customers without a current prescription will have to visit a doctor for an annual eye exam before shopping.

You can choose plastic or polycarbonate lenses, single vision or progressive, and special choices like IntelliBlue for computer screens, and light-sensitive transitions options.

Keep reading for pros and cons of buying glasses online from Target Optical.

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The Good

  • Free Shipping
  • Customer Service
  • 90-Day Scratch Policy
  • 90-Day Return Policy
  • Protection Plan Available
  • Insurance and FSA/HSA Accepted

Free Shipping

When you place your order, it can take up to seven business days for processing and three for standard shipping, which is free for Target Optical customers. If you want to get your glasses sooner, you can pay to upgrade shipping, but remember, that won’t speed up the processing time.

Customer Service

Because Target Optical is supported by a huge national retailer, customer service is available via phone, Monday–Friday 8 a.m. to 9 p.m. Eastern and Saturday 9 a.m. to 7 p.m. Eastern. Customers can also email or chat online with customer service agents.

90-Day Scratch Policy

If your lenses get scratched within 90 days of purchase, you can get a free replacement. This is a great policy, especially if you are shopping for children.

90-Day Return Policy

Target has one of the longest standard return policies of any online eyeglass provider, covering 90 days. It is also a free return, for any reason. Just contact the company for a free prepaid return label.

Protection Plan Available

A $35 Worry Free Protection Plan is available. This covers replacements for damaged lenses and/or frames for a $50 copay. It lasts for one year, starting after the initial 90-day return and replacement policy.

Customers should be advised that the Protection Plan doesn’t cover lost or stolen glasses and isn’t available to shoppers in California.

Insurance and FSA/HSA Accepted

Target Optical accepts these popular vision insurance plans:

  • EyeMed Vision
  • Blue View Vision
  • Anthem
  • Aetna Vision Preferred
  • Humana Vision
  • And more

FSA and HSA card payments are accepted at Target Optical, even with online purchases. This is really helpful, especially for people who have a use-it-or-lose-it policy on their funds.

Because this is a well-known retail chain, you are likely to see promotional pricing, even on glasses.

However, users should know that promotional offers cannot be used when you are paying with insurance benefits. However, Target won’t force you to use your insurance if it is more expensive. The store will give you the lower price, with the promo or the insurance price. For example, a current promotion gives $99 frames plus standard lenses. This may end up being cheaper than going with your vision insurance coverage.

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The Bad

  • Bifocals Not Online
  • At Home Try On
  • Frames and Lenses
  • Not the Cheapest

Bifocals

Customers aren’t able to purchase lined bifocals online from the Optical department. If you are someone who can’t use progressive lenses, bifocals are available, but only in-store.

At-Home Try-On

While previously available, Target doesn’t have a fancy at-home try on option any more. However, it does have a 90-day satisfaction guarantee, so you have time to return them if they don’t work out, for any reason.

However, keep in mind that there are more than 1,000 Target Optical locations in the United States, and if you don’t like your glasses, there is a hassle-free 90-day return policy. Just contact customer service for a prepaid shipping label.

Not the Cheapest

While Target’s prescription glasses options are far from the cheapest (some online retailers start at $6.00 for frames), they are all high-quality designer frames like Ray-Ban, and have a 90-day policy for returns and scratch fixes.

Frames and Lenses

When you are shopping online, be aware that the pricing you see is for the frames. Lens pricing is only added after you select your lens and lens treatments, depending on the frames you choose.

It can be a little confusing because some online glasses shops show base pricing with the frame and lenses, then you upgrade, and some just show pricing for the frames, then add in more for the lenses. Just take care when you are shopping.

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The Bottom Line

Target Optical is backed by the eight-largest U.S. retailer and it already has a large and positive brand recognition.

When it comes to online eyeglasses, Target’s Optical shop isn’t the most expensive or the least expensive, but it does offer a selection of over 500 frames, popular brands, options for single vision, progressive, sunglasses, and specialty lenses. It works with most insurance companies, but you don’t need vision insurance to shop here.

Customers get free shipping and returns, 90 days to decide, and free scratches fixed in the first 90 days.

Have you purchased glasses online from Target Optical? Let us know about your shopping experience with a quick review below.

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Star Rating

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2.9

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72 Reviews

Review Breakdown

5 grade

42%

4 grade

4%

3 grade

3%

2 grade

4%

1 grade

47%

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Rosa Schubert New Hyde Park, NY

Today was a good day. This was the first time I was visiting target optical in Westbury. I got an eye exam from Dr P..He was so professional so nice made me feel really comfortable I will definitely be back there every time I need to get my eyes examined. I also needed new frames new sunglasses and new lenses. I had an amazing experience with Doug he was professional he was very helpful he was kind and he gave me advice on my eyeglasses and I really appreciated everything he told me.I never had such a great experience like this.Doug Thank You for making my day. I will definitely be back and you will be the one to help me Doug. All I could say is if anybody needs to go get their eyes examined And need glasses and lenses please go there I recommend this place 100% Rosa Schubert

4 years ago

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JC Hunter Arlington, VA

Phenomenal professionals who helped me get a beautiful pair of glasses. There was some difficulty initially with the lab, but it was resolved by the best help a customer could hope for: Blaire M, Regional Manager. Wow! Blaire is a Godsend who genuinely cares about Target's customers. Superior in every way!! Target has amazing managers like Blaire M. Treats you like you really matter.

1 year ago

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Elise Jenkin Clover, SC

Walker Branch Rivergate Chatlotte location Dr S is extremely patient and thorough. She takes the time to get the prescription just right. I was also very impressed with the service up front who helped me pick my frames. Nick was fantastic and was extremely helpful assisting me with a style selection that fit my face well. He is very friendly and personable. I highly Recommend Target Optical at Rivergate. I have been going there for years and they keep getting better. The gentleman who checks in customers is also excellent. He is always friendly, kind and helpful!

1 year ago

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Robert Horn II Pahrump, NV

When I lost my prescription reading glasses I needed a replacement quickly. I had final exams in just five days away. Target Optical had a great selection and at an equally great price. They were able to get my replacement glasses in time for me to take my exams.

1 year ago

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Amanda George IL

Wonderful experience! Used them back in 2007 for several years until they closed and left the store where I live. They were always kind and helpful. Wish they were still here. They ship out very quick, and you have your glasses within a few days.

1 year ago

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Rom Mendawi Los Angeles, CA

Here at Northridge, target has been great. I went there two times already and each time I get the same positive experience. The doctor is wonderful and she is so thorough. The customer service in person and over the phone is great.

3 years ago

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Julia UP Southbury, CT

Target optical always professional service, with a wide selection of glasses, and a wide range of prices. My glasses purchased, and received, I believe are the best I have ever own, and I have purchased many glasses in my long life. Would recommend

3 years ago

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Larry G League City, TX

Target optical was a very pleasant experience. Dr Tran was friendly and professional. The whole staff was very friendly and knowledgeable in what they do. I would highly recommend Target optical for all your vision needs.

1 year ago

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TC B Florissant, CO

My husband went here for his exam and glasses. Super convenient process of scheduling, exam, and pickup. The staff are super nice, they do take insurance, and the choice of frame options is pretty good.

1 year ago

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Bonnie Bennett Daytona Beach, FL

The employees are extremely helpful ; the service wonderful, and my glasses needed no adjustment. They fit just right, first try and my vision is perfect. I highly recommend Target Optical to everyone.

3 years ago

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Leslie Mullins Fountain Hills, AZ

My prescription was spot on. Eye glasses and sunglasses with progressive lens purchased in Feb 2021 and am completely satisfied. Can't comment on cost though I know I have paid more in the past.

3 years ago

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Phalda Morris Jacksonville, FL

Target Optical has a great glasses selection and affordable prices too. They have all styles of glasses so everyone should be able to find something they like. I have used Target Optical for glasses before and I would use them again.

3 years ago

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roberto arcia Columbia, MO

I received my last pair of glasses from Target Optical. They take lots of insurances and have a low co-pay with said insurances. It was easy to pick out my frames, as they have a large selection. I am very happy with the glasses I received from Target.

3 years ago

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Rylie Crandall Nakhon Sawan, 60

I like buying new frames from Target Optical because they had a great selection that I was able to try on before purchasing.

3 years ago

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Jaelyn Morris Tallahassee, FL

I love Target's selection of glasses. They have styles for everyone and their prices are very affordable. Their doctors are also very helpful and knowledgeable.

3 years ago

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Rick Froid Park Ridge, IL

Have been using target optical for 6 years. Excellent customer service, very knowledgeable and friendly. Top notch equipment and nice selection of the latest in fashion.

3 years ago

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Danielle Luma Tallahassee, FL

My experience with Target optical was great. I receive my contacts from them in a short amount of time and they also educated me on how to use them! Will definitely be back.

3 years ago

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Chalice Daniel Tallahassee, FL

So many great glasses options. The prices are great and it is super easy to transfer your prescriptions from a certified eye doctor to them.

3 years ago

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K North Liberty, IA

First place I have been that actually new about my eye disease without me having to explain.

1 year ago

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North Florida Wildliife Center Havana, FL

Target is a shopping experience and they did the same with their optical section. Excellent selection of frames

3 years ago

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Delaney Payton Havana, FL

The staff is always very kind and helpful and they have good choices for lenses in the store and online.

3 years ago

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Danielle Parry Wylie, TX

Target optical is so convenient. I can get everything I need while in store and they are fast and efficient.

5 years ago

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Rebecca Tucker Fresno, CA

Easy to get same week appointments. Nice selection of glasses.

1 year ago

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MBA Dallas, TX

Frames have a lower price than other place. They do add add cost for everything

2 years ago

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Natalia Jayy Piscataway, NJ

Love the glasses selection and the speed of service offered!

2 years ago

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Angel Casey Tallahassee, FL

The customer service is always top tier and the experience is always quick and easy.

3 years ago

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moose72 Muncy, PA

Great service great products and the price is right on.

3 years ago

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emblair Herriman, UT

Great glasses, great selection, and great service. Thank you!

3 years ago

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Anoushka Ahuja Tallahassee, FL

Target Optical is the best place to find affordable and cool frames.

3 years ago

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xabriah glenn-young Tallahassee, FL

Great and quality service. Of course expecting nothing less than that

3 years ago