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Target Optical

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LAST UPDATED: September 16th, 2022

While Target Corporation, the eighth-largest retailer in the United States, was founded in 1902, the first Target Optical store didn’t open until 1995. This new service made visiting the optometrist at existing Target stores relatively easy, and the Target Optical online service started in 2010. Target Optical is currently owned by the Luxottica, an Italian eyewear company that also owns several other eyeglass brands and retailers.

At Target Optical, consumers can purchase a variety of name-brand prescription contact lenses, eyeglasses, and sunglasses for kids and adults. Popular frames are available from the following brands:

  • Ray-Ban
  • Coach
  • Oakley
  • Vogue
  • Versace

The retailer has more than 500 eyeglass frames to choose from (400 from leading brands and 100 Target-exclusive options).

A variety of lens options are available including single vision and progressive lenses, plastic, polycarbonate, photochromic, and hi-index lenses. You can even get special Ray-Ban branded lenses.

At, customers can shop by brand, style, face shape, and fit (standard, large, small, and kids). They can also locate the nearest store with an optical center and schedule an eye exam with an eye doctor. A current prescription and pupillary distance measurement are needed to place an order. Customers without a current prescription will have to visit a doctor for an annual eye exam before shopping.

You can choose plastic or polycarbonate lenses, single vision or progressive, and special choices like IntelliBlue for computer screens, and light-sensitive transitions options.

Keep reading for pros and cons of buying glasses online from Target Optical.


The Good

  • Free Shipping
  • Customer Service
  • 90-Day Scratch Policy
  • 90-Day Return Policy
  • Protection Plan Available
  • Insurance and FSA/HSA Accepted

Free Shipping

When you place your order, it can take up to seven business days for processing and three for standard shipping, which is free for Target Optical customers. If you want to get your glasses sooner, you can pay to upgrade shipping, but remember, that won’t speed up the processing time.

Customer Service

Because Target Optical is supported by a huge national retailer, customer service is available via phone, Monday–Friday 8 a.m. to 9 p.m. Eastern and Saturday 9 a.m. to 7 p.m. Eastern. Customers can also email or chat online with customer service agents.

90-Day Scratch Policy

If your lenses get scratched within 90 days of purchase, you can get a free replacement. This is a great policy, especially if you are shopping for children.

90-Day Return Policy

Target has one of the longest standard return policies of any online eyeglass provider, covering 90 days. It is also a free return, for any reason. Just contact the company for a free prepaid return label.

Protection Plan Available

A $35 Worry Free Protection Plan is available. This covers replacements for damaged lenses and/or frames for a $50 copay. It lasts for one year, starting after the initial 90-day return and replacement policy.

Customers should be advised that the Protection Plan doesn’t cover lost or stolen glasses and isn’t available to shoppers in California.

Insurance and FSA/HSA Accepted

Target Optical accepts these popular vision insurance plans:

  • EyeMed Vision
  • Blue View Vision
  • Anthem
  • Aetna Vision Preferred
  • Humana Vision
  • And more

FSA and HSA card payments are accepted at Target Optical, even with online purchases. This is really helpful, especially for people who have a use-it-or-lose-it policy on their funds.

Because this is a well-known retail chain, you are likely to see promotional pricing, even on glasses.

However, users should know that promotional offers cannot be used when you are paying with insurance benefits. However, Target won’t force you to use your insurance if it is more expensive. The store will give you the lower price, with the promo or the insurance price. For example, a current promotion gives $99 frames plus standard lenses. This may end up being cheaper than going with your vision insurance coverage.

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The Bad

  • Bifocals Not Online
  • At Home Try On
  • Frames and Lenses
  • Not the Cheapest


Customers aren’t able to purchase lined bifocals online from the Optical department. If you are someone who can’t use progressive lenses, bifocals are available, but only in-store.

At-Home Try-On

While previously available, Target doesn’t have a fancy at-home try on option any more. However, it does have a 90-day satisfaction guarantee, so you have time to return them if they don’t work out, for any reason.

However, keep in mind that there are more than 1,000 Target Optical locations in the United States, and if you don’t like your glasses, there is a hassle-free 90-day return policy. Just contact customer service for a prepaid shipping label.

Not the Cheapest

While Target’s prescription glasses options are far from the cheapest (some online retailers start at $6.00 for frames), they are all high-quality designer frames like Ray-Ban, and have a 90-day policy for returns and scratch fixes.

Frames and Lenses

When you are shopping online, be aware that the pricing you see is for the frames. Lens pricing is only added after you select your lens and lens treatments, depending on the frames you choose.

It can be a little confusing because some online glasses shops show base pricing with the frame and lenses, then you upgrade, and some just show pricing for the frames, then add in more for the lenses. Just take care when you are shopping.


The Bottom Line

Target Optical is backed by the eight-largest U.S. retailer and it already has a large and positive brand recognition.

When it comes to online eyeglasses, Target’s Optical shop isn’t the most expensive or the least expensive, but it does offer a selection of over 500 frames, popular brands, options for single vision, progressive, sunglasses, and specialty lenses. It works with most insurance companies, but you don’t need vision insurance to shop here.

Customers get free shipping and returns, 90 days to decide, and free scratches fixed in the first 90 days.

Have you purchased glasses online from Target Optical? Let us know about your shopping experience with a quick review below.

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Vy Ha Tallahassee, FL

All my life I did not notice that I had a sight deficit but the staff at target optical got me sorted quickly and comprehensively despite me never having to resort to optic services . I have my first pair of glasses now that fit me comfortably

8 months ago


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Juliann Mecham Managua, MN

Target has great fashion when it comes to glasses. I would say they are totally stylish, but not the greatest of quality. Great service though!!

2 years ago


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Shanelle vickers Jacksonville, FL

They have very cute and affordable glasses and they are always ready to help.

11 months ago