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LAST UPDATED: June 5th, 2023

MailChimp was founded in 2001 as a side project and has grown into an industry giant offering a complete suite of tool designed to help anyone create stunning and dynamic email marketing campaigns with fully trackable features at prices which are not only competitive, but beat the competition in most cases.

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The Good

  • Resources
  • Free trial
MailChimp offers many options for their users and includes a comprehensive on-site Knowledge-Base with articles and tutorials on each of MailChimp's features. Short videos are included in the tutorials for those who want a more visual approach. MailChimp has a good pricing structure and is very transparent in what their plans include as far as features and the limits of subscribers, emails, etc. There are a few holes in the coverage which could not be found online, nor by contacting customer service. With the Forever Free plan, many small businesses can access tools which are easy to use and available only for a monthly subscription elsewhere. MailChimp offers both a free trial of and a 30-day money back guarantee for its services. Users will also be treated to an unlimited image hosting capacity, meaning they can upload as many of their own images as they desire.
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The Bad

  • Customer support
  • No mobile-friendly templates
As mentioned above, our review team found that nearly every question which they had was easily answered by website research. The customer service interactions and requests for more information were lacking with agents that gave nebulous answers or did not respond at all (email requests for information went unanswered for 3+ days). In addition to the lack of phone support, MailChimp offers no mobile-friendly email templates. For a company that has been in business since 2000, one would think MailChimp would be aware of these issues and work hard to resolve them.
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The Bottom Line

In spite of the issues with customer service, our team fully recommends using MailChimp as an email marketing program for most small business customers. The Knowledge-Base is extremely complete and answers nearly every question possible. Those users having email lists with more than 2,000 subscribers and less than 80,000 subscribers are in the area of information of which our review team could not receive adequate information and as such, MailChimp may not be as good an option for you until this information is discovered, either by subsequent research by our team or by discovering the information with further research by prospective clients.
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Star Rating

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4.1

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32 Reviews

Review Breakdown

5 grade

44%

4 grade

28%

3 grade

22%

2 grade

3%

1 grade

3%

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Quality

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Service

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Kevin Ortiz

In 2019, I was out of a job and decided to establish a personal development blog. Out of all the services that managed to distribute email to my email list, I found mail chimp to be the fastest and easiest to learn as well as the most reliable. I was also very pleased with the mobile app, which did not have all the functions of the website, but was able to assist me in managing distribution emails. I found that the free service was enough. However, I ventured in paying for the upgraded paying version, but quickly realize that it was not what I needed it for.

9 months ago

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Brittney Mac Gregor Louisville, KY

I have had a good experience using MailChimp for my online business. It made sending out group emails a breeze and managing weekly and monthly newsletters easy. If it weren't for me closing my business, I'd still be using MailChimp for my business email needs.

2 years ago

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Jewelleah Kempers Los Angeles, CA

Mail chimp makes managing your email and marketing campaigns a breeze. There's a ton of thoughtful intuitive options and settings to make your email a real asset in your business tool box

1 year ago

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Jennifer Donnelly Tallahassee, FL

This makes sending mass emails so much easier! For example if someone wants to unsubscribe there is a button that allows the individual to do that. Also you are able to see how many people have viewed your email.

4 years ago

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Yordan Urrutia Orlando, FL

Mailchimp is a great company! Love their themes and layouts. Great for newsletters and internal communications. Highly recommend!

4 years ago

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Constance Falatea Kirkland, WA

This emailer service is wonderful for sending bulk messages to large Groups. I was able to email up to 500 email addresses at once and efficiently.

4 years ago

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Jessica Clearfield, UT

An easy way to send bulk emails. It can be a little confusing the first few times using it but is overall user friendly.

4 years ago

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Michelle W Coraopolis, PA

I've come to love MailChimp. The drag and drop options make everything so easy to build and customize beautiful looking emails and newsletters.

4 years ago

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Erin Rhoton Pleasant Grove, UT

MailChimp is a great way to send mass emails for a business. They have an easy-to-use process that makes sending emails a breeze.

5 years ago

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Joseph Scottsdale, AZ

Super easy email marketing system, I have been using for years, great service

9 months ago

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jamee emens Scottsdale, AZ

MailChimp is easy to use. I have never had one problem sending emails to various lists of people.

1 year ago

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Sathvik Aithala Portland, OR

Used MailChimp for my small business' website. Very easy to use!

1 year ago

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Sara Jane Crestwood, KY

Fantastic free application for small businesses and nonprofits.

5 years ago

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Rosson Shumway Phoenix, AZ

Male chimp is simple to use but doesn’t seem to be the most robust in terms of features

4 years ago