MailChimp
MailChimp was founded in 2001 as a side project and has grown into an industry giant offering a complete suite of tool designed to help anyone create stunning and dynamic email marketing campaigns with fully trackable features at prices which are not only competitive, but beat the competition in most cases.
Top Ranked Companies
The Good
- Resources
- Free trial
MailChimp offers many options for their users and includes a comprehensive on-site Knowledge-Base with articles and tutorials on each of MailChimp's features. Short videos are included in the tutorials for those who want a more visual approach. MailChimp has a good pricing structure and is very transparent in what their plans include as far as features and the limits of subscribers, emails, etc. There are a few holes in the coverage which could not be found online, nor by contacting customer service. With the Forever Free plan, many small businesses can access tools which are easy to use and available only for a monthly subscription elsewhere.
MailChimp offers both a free trial of and a 30-day money back guarantee for its services. Users will also be treated to an unlimited image hosting capacity, meaning they can upload as many of their own images as they desire.
The Bad
- Customer support
- No mobile-friendly templates
As mentioned above, our review team found that nearly every question which they had was easily answered by website research. The customer service interactions and requests for more information were lacking with agents that gave nebulous answers or did not respond at all (email requests for information went unanswered for 3+ days).
In addition to the lack of phone support, MailChimp offers no mobile-friendly email templates. For a company that has been in business since 2000, one would think MailChimp would be aware of these issues and work hard to resolve them.
The Bottom Line
In spite of the issues with customer service, our team fully recommends using MailChimp as an email marketing program for most small business customers. The Knowledge-Base is extremely complete and answers nearly every question possible. Those users having email lists with more than 2,000 subscribers and less than 80,000 subscribers are in the area of information of which our review team could not receive adequate information and as such, MailChimp may not be as good an option for you until this information is discovered, either by subsequent research by our team or by discovering the information with further research by prospective clients.
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User Reviews
Star Rating
18 Reviews
Review Breakdown
Sentiment Criteria
Rosson Shumway
Male chimp is simple to use but doesn’t seem to be the most robust in terms of features
Braylyn Linford
Mail chimp is not very customer friendly. There are a lot of steps and if you haven’t had training or can be a very overwhelming process
Jessica
An easy way to send bulk emails. It can be a little confusing the first few times using it but is overall user friendly.
Molly Keogh
Started out as a great service for small business owners but kept upping the price without adding value in return. Used them for several years but now moved everything over to a different service. Probably find more value if you're using them for more than just email. But if you just want to send emails to a list, there are less expensive services out there that do the job just as well.
ltrain8796
Used Mail Chimp campaigns for our small business. It has been really helpful in keeping in contact with our current and past clients. Best of all adjusting the campaigns or changing direction were very easy to do.
Jon Robinson
This is a good service for mass mailing, but when I found they were charging me for the amount of contacts I had uploaded rather than the amount of emails that are sent I discontinued my service.
Angelina Hamilton
Use this at work and really like it. It is user friendly.
Cam McClellan
Mailchimp is so easy to use and allows us to stay in contact with our clients quite easily. I am grateful for them as they’ve increased my business by 20%.
Jacob
Mailchimp makes it easy to email lots of people at once. With easy navigation and step by step instructions, professional and amazing emails can be scheduled and sent out easily. I love using mailchimp for my job.
Michelle W
I've come to love MailChimp. The drag and drop options make everything so easy to build and customize beautiful looking emails and newsletters.
Daphne Brown
It was a good experience with their product and they handle many or the details especially with social. The price was a little high but overall worth the effort.
Tony
Used MailChimp for work and were really happy with the service. I can't comment on cost, as that was never visible to me, but platform was easy to use for creating mail lists.
Nishita
I have used the free version and turns out it was better than our paid subscription of Constant Contact. I'm sure the paid version has more features, however satisfied with the response, click and opening rate on the emails sent.
Sara Jane
Fantastic free application for small businesses and nonprofits.
RJ
The most difficult thing for me has been the format of MailChimp's emails. I do not know why it is different, but it is not visually appealing.
Erin Rhoton
MailChimp is a great way to send mass emails for a business. They have an easy-to-use process that makes sending emails a breeze.
Cassidy Gundersen
I have tried using Mail Chimp for about 3 years- each time without success. Their system is complicated to use and unintuitive. Often the emails are sent directly to Spam and are never receiving. I would NOT recommend using their services.
Hecmo.com
MailChimp's robust marketing automation makes sure your emails get to the right people at the right time. Target customers based on behavior, preferences, and previous sales. And when you're finished, get in-depth reporting insights to make every automated series you send better than the last. By-Hecmo.com
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