MailChimp was founded in 2001 as a side project and has grown into an industry giant offering a complete suite of tool designed to help anyone create stunning and dynamic email marketing campaigns with fully trackable features at prices which are not only competitive, but beat the competition in most cases.

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The Good

Resources
Free trial

MailChimp offers many options for their users and includes a comprehensive on-site Knowledge-Base with articles and tutorials on each of MailChimp's features. Short videos are included in the tutorials for those who want a more visual approach. MailChimp has a good pricing structure and is very transparent in what their plans include as far as features and the limits of subscribers, emails, etc. There are a few holes in the coverage which could not be found online, nor by contacting customer service. With the Forever Free plan, many small businesses can access tools which are easy to use and available only for a monthly subscription elsewhere. MailChimp offers both a free trial of and a 30-day money back guarantee for its services. Users will also be treated to an unlimited image hosting capacity, meaning they can upload as many of their own images as they desire.

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The Bad

Customer support
No mobile-friendly templates

As mentioned above, our review team found that nearly every question which they had was easily answered by website research. The customer service interactions and requests for more information were lacking with agents that gave nebulous answers or did not respond at all (email requests for information went unanswered for 3+ days). In addition to the lack of phone support, MailChimp offers no mobile-friendly email templates. For a company that has been in business since 2000, one would think MailChimp would be aware of these issues and work hard to resolve them.

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The Bottom Line

In spite of the issues with customer service, our team fully recommends using MailChimp as an email marketing program for most small business customers. The Knowledge-Base is extremely complete and answers nearly every question possible. Those users having email lists with more than 2,000 subscribers and less than 80,000 subscribers are in the area of information of which our review team could not receive adequate information and as such, MailChimp may not be as good an option for you until this information is discovered, either by subsequent research by our team or by discovering the information with further research by prospective clients.

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User Reviews

Star Rating

4.1

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32 Reviews

Review Breakdown

5 grade

44%

4 grade

28%

3 grade

22%

2 grade

1 grade

Sentiment Criteria

Value

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Quality

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Service

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Kevin Ortiz

In 2019, I was out of a job and decided to establish a personal development blog. Out of all the services that managed to distribute email to my email list, I found mail chimp to be the fastest and easiest to learn as well as the most reliable. I was also very pleased with the mobile app, which did not have all the functions of the website, but was able to assist me in managing distribution emails. I found that the free service was enough. However, I ventured in paying for the upgraded paying version, but quickly realize that it was not what I needed it for.

4 months ago

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julie roberts

Mail chimp remains hard to use, in my opinion. It’s not super intuitive on the back end, although it is fairly simple to get an email out to your business easily. I spend too much time organizing and reorganizing groups and contacts within those groups only to move them around again. I’ve never had to interact with customer service but also wonder what they’d be able to do besides tech support. I keep mail chimp because I’ve always had it but find myself using it less and less as other programs give more ease and flexibility

6 months ago

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Rebeka Melber

I used mailchimp a few times over the years. It was good for surveys. Some of the times the site was hard to understand but generally pretty user friendly.

4 months ago

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Brittney Mac Gregor Louisville, KY

I have had a good experience using MailChimp for my online business. It made sending out group emails a breeze and managing weekly and monthly newsletters easy. If it weren't for me closing my business, I'd still be using MailChimp for my business email needs.

2 years ago

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Jewelleah Kempers Los Angeles, CA

Mail chimp makes managing your email and marketing campaigns a breeze. There's a ton of thoughtful intuitive options and settings to make your email a real asset in your business tool box

1 year ago

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Jennifer Donnelly Tallahassee, FL

This makes sending mass emails so much easier! For example if someone wants to unsubscribe there is a button that allows the individual to do that. Also you are able to see how many people have viewed your email.

3 years ago

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Nishita McLean, VA

I have used the free version and turns out it was better than our paid subscription of Constant Contact. I'm sure the paid version has more features, however satisfied with the response, click and opening rate on the emails sent.

4 years ago Edited September 14, 2021

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Molly Keogh Ogden, UT

Started out as a great service for small business owners but kept upping the price without adding value in return. Used them for several years but now moved everything over to a different service. Probably find more value if you're using them for more than just email. But if you just want to send emails to a list, there are less expensive services out there that do the job just as well.

3 years ago

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ltrain8796 Orem, UT

Used Mail Chimp campaigns for our small business. It has been really helpful in keeping in contact with our current and past clients. Best of all adjusting the campaigns or changing direction were very easy to do.

3 years ago

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Hecmo.com

MailChimp's robust marketing automation makes sure your emails get to the right people at the right time. Target customers based on behavior, preferences, and previous sales. And when you're finished, get in-depth reporting insights to make every automated series you send better than the last. By-Hecmo.com

6 years ago

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Aidan Keogh Ogden, UT

I used Mailchip for several years for emailing my various lists. Service is easy to use and you can create some beautiful emails quickly. Issue is that they kept raising their prices without an increase in services. Finally I left them for a less expensive service that does the same thing. They do offer landing pages and other tools that other email services don't provide so might be worth it if you need more than email.

3 years ago

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Yordan Urrutia Orlando, FL

Mailchimp is a great company! Love their themes and layouts. Great for newsletters and internal communications. Highly recommend!

3 years ago

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Kogan Powell West Valley City, UT

MailChimp is awesome if you're just starting a business or need business-related mass email capability. Not the best for non-marketing mass emailing...a little too formal for that.

3 years ago

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Jacob American Fork, UT

Mailchimp makes it easy to email lots of people at once. With easy navigation and step by step instructions, professional and amazing emails can be scheduled and sent out easily. I love using mailchimp for my job.

3 years ago

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Tony Riverton, UT

Used MailChimp for work and were really happy with the service. I can't comment on cost, as that was never visible to me, but platform was easy to use for creating mail lists.

3 years ago

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Elizabeth LaFlamme Anderson, SC

I’ve received many emails from this platform and it seems like a great tool for small businesses.

6 months ago

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Cassidy Gundersen Orem, UT

I have tried using Mail Chimp for about 3 years- each time without success. Their system is complicated to use and unintuitive. Often the emails are sent directly to Spam and are never receiving. I would NOT recommend using their services.

5 years ago

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Constance Falatea Kirkland, WA

This emailer service is wonderful for sending bulk messages to large Groups. I was able to email up to 500 email addresses at once and efficiently.

3 years ago

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Jessica Clearfield, UT

An easy way to send bulk emails. It can be a little confusing the first few times using it but is overall user friendly.

3 years ago

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Jon Robinson Riverton, UT

This is a good service for mass mailing, but when I found they were charging me for the amount of contacts I had uploaded rather than the amount of emails that are sent I discontinued my service.

3 years ago

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Cam McClellan Magna, UT

Mailchimp is so easy to use and allows us to stay in contact with our clients quite easily. I am grateful for them as they’ve increased my business by 20%.

3 years ago

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Michelle W Coraopolis, PA

I've come to love MailChimp. The drag and drop options make everything so easy to build and customize beautiful looking emails and newsletters.

3 years ago

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Erin Rhoton Pleasant Grove, UT

MailChimp is a great way to send mass emails for a business. They have an easy-to-use process that makes sending emails a breeze.

5 years ago

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jamee emens Scottsdale, AZ

MailChimp is easy to use. I have never had one problem sending emails to various lists of people.

1 year ago

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Daphne Brown Riverton, UT

It was a good experience with their product and they handle many or the details especially with social. The price was a little high but overall worth the effort.

3 years ago

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Joseph Scottsdale, AZ

Super easy email marketing system, I have been using for years, great service

3 months ago

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Sathvik Aithala Portland, OR

Used MailChimp for my small business' website. Very easy to use!

1 year ago

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Sara Jane Crestwood, KY

Fantastic free application for small businesses and nonprofits.

5 years ago

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Rosson Shumway Phoenix, AZ

Male chimp is simple to use but doesn’t seem to be the most robust in terms of features

3 years ago

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Braylyn Linford American Fork, UT

Mail chimp is not very customer friendly. There are a lot of steps and if you haven’t had training or can be a very overwhelming process

3 years ago

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RJ Provo, UT

The most difficult thing for me has been the format of MailChimp's emails. I do not know why it is different, but it is not visually appealing.

5 years ago

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Angelina Hamilton Gulfport, MS

Use this at work and really like it. It is user friendly.

3 years ago

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