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LAST UPDATED: June 27th, 2019

Founded in 1998, BusinessOnline is an internet marketing agency that is currently headquartered in San Diego, California. It leverages well-researched data to obtain deep insights about clients' customers' specific needs for every facet of their buying journey. 

The firm develops a strategy that will align digital marketing activities to each individual need. This data-driven approach, with customers’ needs being the focus, is what builds strong relationships and greatly improves marketing performance. 

BusinessOnline is a certified Google Partner and has many impressive awards, such as: 

  • BMA B2 Awards for 2015 agency of the year
  • Millennials Best Places to Work
  • Fortune's Great Workplaces in Advertising and Marketing
  • Webaward's Outstanding Achievement in Web Development
  • Inc. 500/5000 for several years
  • BtoB Interactive Agency of the Year

This is what we like to see. It shows measurable proof that the BusinessOnline team knows its stuff and that it strives to maintain the highest level of excellence. 

BusinessOnline has a fantastic portfolio of clients some of which include the following: 

  • American Red Cross
  • Caterpillar
  • Delta
  • DirectTV
  • Equinix
  • HDSupply
  • Honeywell
  • HP
  • Masco Corporation
  • RailEurope

Boasting a portfolio of such big-name clients lends credence to the agency’s abilities and proof that it’s providing them with measurable results.

Keep reading our BusinessOnline review for pros and cons of working with this agency.

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The Good

  • Analytics
  • Organic and Paid Search Strategies
  • Social Media
  • Web Development
  • Creative Services

BusinessOnline is almost a full-service internet marketing agency. The firm lacks a few services which keep us from calling them a "full-service" agency, but we will go over those missing pieces in the next section. However, it appears that BusinessOnline provides pretty much everything necessary to create successful marketing campaigns.

Let's take a look at what it does offer and how its services can help achieve your business goals.

Analytics

Raw data means nothing. It's what you do with that data that really matters. BusinessOnline uses five focuses:

  • Core Analytics Services - The initial discovery stage of gathering and understanding the data that's been collected.
  • Testing and Optimization - Rigorous analysis, planning, and implementation of your campaign strategy for efficient execution.
  • Analytics Training - BusinessOnline develops a customized training program for your team to empower them to effectively utilize the analytics systems it has defined and implemented.
  • Customer Intelligence - Track, analyze and act on customer interactions in real-time to find patterns and trends, so a quick response can be implemented when needed.
  • Search Intelligence - A custom dashboard is developed based on your needs and goals. This means you will have faster access to data, a better understanding of attribution, the ability to personalize on a per-user basis, and more.

Organic and Paid Search Strategies

This is an integrated SEO program that drives simple concepts into actionable, profitable strategies and campaigns that will help you acquire more customers, improve visibility, and increase revenue. SEO is one of the best long-term investments any company can make. BusinessOnline uses a 90-point checklist of technical issues to help evaluate and implement strategies based on known best practices.

BusinessOnline performs meticulous research into industry trends, identifying profitable keywords and competitive analysis to craft a customized PPC campaign that will give you the lowest cost per click and the largest return on your investment possible.

Social Media

BusinessOnline employs experts that specialize in social media optimization and know how to effectively manage campaigns and implement a variety of networking solutions. These include blogs, web video sites, PR networks, and other highly effective internet communication outlets to improve performance and lead conversion.

Web Development

After comprehensive research, BusinessOnline builds a framework for your communications using key elements, information architecture, apps, and tools that will make up your digital marketing presence. All these features are put together to create a seamless user experience. 

Your site will be continually optimized with analysis, updates, and ongoing management. The company also provides support services, user testing, and optimization validation as well.

BusinessOnline's user experience experts will research, evaluate and benchmark what is currently working for your users and what is not. The team will examine functionality, experience, and perception to ensure your site can better meet your user's needs.

Creative Services

Information is collected through a design discovery and competitive analysis so that BusinessOnline can accurately align your business goals with user needs. The agency develops content themes while taking into account your brand guidelines and the message you want to convey, with a continual focus on content, connection, and user behavior.

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The Bad

  • Pricing Transparency
  • Reputation Management

Pricing Transparency

BusinessOnline does not disclose rates on its website. It asks that potential clients contact for a custom quote. This is a standard business practice for internet marketing agencies and is actually a good thing. It helps clients avoid paying for packaged services they might not need. 

Reputation Management

The one thing we would like to see that would make BusinessOnline a true "full-service" digital marketing agency is the addition of a reputation management service. It doesn't appear that the agency offers this service. However, it's extremely important to have your online reputation continually monitored for negative comments, feedback, and the potential for derogatory comments made by competitors or disgruntled employees. Such comments and complaints need to be managed and addressed immediately as the need arises.

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The Bottom Line

We don't find anything to indicate that BusinessOnline is anything but a reputable digital marketing agency with a talented team. However, we would like to see BusinessOnline add reputation management to its lineup of featured services. This would truly make it a full-service, one-stop-shop for any business that needs a quality internet marketing agency to help reach its business goals.

We have no problem giving BusinessOnline a high recommendation based on its positive online reputation, numerous awards, and wide array of internet marketing services for businesses of all sizes.

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