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The Only SEO Guide You'll Need to Optimize Your Website an...

July 30, 2020

Every new year brings new goals, trends, and fads. Search Engine Optimization (SEO) strategies should look completely d...

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The Top 5 Lesser Known SEO Tools You Should Be Using in 20...

February 24, 2020

There are more ways to do SEO now than ever. The tools and resources at our disposal can seem overwhelming. We’ve ...

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Decoding Digital Marketing: What Is the Difference Between...

March 23, 2020

Many people in the business world use SEO and digital marketing synonymously. Let's get down to business and make some s...

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    Decoding Digital Marketing: What Is the Difference Between SEO and Digital Marketing?
    Many people in the business world use SEO and digital marketing synonymously. Let's get down to business and make some sense of these buzzwords. Hint: They are NOT the same. "It's a common misconception," says Jess Holmes, fo...
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    Reason #10 to Hire a Digital Marketing Agency: Overcome a Plateau
    Fred Ryder, CEO of Secure Site Digital advises, "You might need to hire a digital marketing agency if your business has reached a plateau or suffered a loss in visibility, sales, or client base, and you want to get it growing...
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    Reason #9 to Hire a Digital Marketing Agency: Social Media Know-How
    Social media is an increasingly more important pillar of digital marketing. Don't believe me? Check out these stats: More than three billion people around the world are on social media. On average, people use social media f...
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    Reason #8 to Hire a Digital Marketing Agency: Measure and Maximize Results
    In Sir Arthur Conan Doyle's detective classic A Scandal in Bohemia (1892), Sherlock Holmes says, "It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theo...
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    Reason #7 to Hire a Digital Marketing Agency: Eliminate Weak Leads
    In the film Glengarry Glen Ross, salesman Shelley Levene, as played by Jack Lemmon, complains that "The leads are weak" during a demeaning sales speech from Alec Baldwin's character. Baldwin's reaction: "You're weak." What a...
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    Top Reasons to Hire a Digital Marketing Agency
    If you're new to digital marketing and SEO, the reasons for hiring a digital marketing agency may be perplexing. To help raise awareness of the warning signs that your company or website would benefit from the services of a d...
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    Reason #6 to Hire a Digital Marketing Agency: Big-Picture Strategy
    As the proverb goes: A goal without a plan is just a wish. Success in digital marketing is all about planning your strategy. Without a plan, how will you reach your goal? "You might need to hire a digital marketing agency if...
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    Reason #5 to Hire a Digital Marketing Agency: Focus on Your Strengths
    DIY digital marketing is not sustainable for most small businesses; however, it's estimated that more than 70 percent of small businesses are handing their own digital marketing, but this might not be the most effective use ...
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    Reason #4 to Hire a Digital Marketing Agency: Cut In-House Costs
    "You might need to hire a digital marketing agency if you're looking to save money wherever you can," says Lucy Rendler-Kaplan, from Arkay Marketing & PR. Whether you can't afford an in-house team, your budget doesn't al...
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    Reason #3 to Hire a Digital Marketing Agency: Welcome a Fresh Perspective
    Do your marketing and leadership teams need a fresh perspective? Lisa Barone, Chief Marketing Officer at Overit puts it this way: "You might need a digital marketing agency if you're bored by your own creative." "We've all b...

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