Fundly

• Funding Model
• No Maximum Fundraising Limit
• Nonprofit Fundraising Campaigns
• Quick Transfer of Funds
• Step-by-Step Direction

Funding Model

Fundly offers a "keep what you raise" funding model. This differs from other models that don't allow you to receive any funds if you don't reach your total pre-determined monetary goal.

Fundly allows users to keep all the funds raised for a campaign even if a campaign does not reach its overall monetary goal. This is better for individuals without a lot of connections trying to raise funds for personal reasons.

No Maximum Fundraising Limit

There is no maximum amount you're allowed to raise on Fundly. There also is no minimum amount to raise in order to keep your funds like on some other crowdfunding websites. Users can focus on their cause and get donations for their fundraising goal without any limitations.

Nonprofit Fundraising Campaigns

Fundly simplifies the crowdfunding campaign process for nonprofit organizations with inside knowledge of running large scale campaigns.

The process for setting up a nonprofit campaign is similar to that for personal fundraising, implementing the same online fundraising methods, including the creation of a unique fundraising website where you can tell the story of your cause, and have a place to direct people to through social media outreach and networking.

Fundraising can be intimidating, and it can be difficult to know where to start, but Fundly offers tips and tricks on topics from organizing events to getting news coverage. In addition, Fundly offers unique online programs that help you engage with your audience and raise as much money as possible.

Quick Transfer of Funds

At the end of your campaign, Fundly transfers your money through a third party processor called WePay or by electronic fund transfer. All you have to do is activate your account and start accepting donations immediately. Payments are processed quickly and can usually be withdrawn in 24-48 hours of the donation. Automatic transfers can also be configured to speed things up further.

Once your Fundly campaign begins receiving online donations, you can withdraw your balance directly to your bank account at any time. Withdrawing your campaign balance won't affect the funding meter displayed on your campaign page.

Step-by-Step Direction

To help you figure out the nuances of an online fundraising campaign, Fundly will send you emails to help direct you through the first few weeks of your campaign. You'll be able to communicate with customer service representatives about any questions or concerns that you may have, and you'll also get emails and push notifications when something new happens in your campaign.

Fundly also helps you make a great looking website, get set up on your social networks, and sends a welcome email to your first wave of contacts.

• Fees
• Limited Campaign Reach

Fees

While Fundly doesn't charge anything to create and share your online fundraising campaign, they do deduct a 4.9% fee from each donation received. A credit card processing fee of 3% is also automatically deducted from each donation. For larger campaigns, automatic discounts are available.

Discounts are applied to campaigns that exceed $50,000 as follows:

• 4.4% + 3.0% credit card processing fee for campaigns reaching $50,001 to $500,000
• 3.9% + 3.0% credit card processing fee for campaigns reaching $500,001 to $1,000,000
• 2.9% + 3.0% credit card processing fee for campaigns exceeding $1,000,000

Fundly does not charge a non-completion fee if you fail to meet your own campaign goal. Their fees are pretty standard in the crowdfunding industry; however, some other platforms only charge a flat rate and do not charge processing fees.

Limited Campaign Reach

Fundly is a Donation Model for nonprofit and personal fundraising. Some crowdfunding companies incorporate equity and reward model options where individuals and businesses are given perks for donating and supporting a campaign in the form of gifts or ownership.

Because Fundly focuses primarily on personal contacts to generate interest in a campaign, it may limit a user's potential to reach a larger audience. It may also make it difficult for individuals without social media to adequately utilize Fundly's resources due to their emphasis on integrating Facebook and Twitter.