- Total income
- Administrative expenses
- Fundraising expenses
- Program percentage
- Donor communication
As Feeding America’s name recognition and corporate partnerships continue to grow, so do the donations received by the organization. Revenue for the past several years is as follows:
- 2015: $2,171,175,300
- 2014: $2,035,578,519
- 2013: $1,874,363,372
- 2012: $1,534,935,344
For the fiscal year ending June 30, 2015, Feeding America reported administrative expenses of $6,817,567, which is equivalent to about 1 percent of the organization’s revenue for the year. Critics have pointed out that the former CEO of the organization earned an annual salary of over $600,000. However, Feeding America welcomed a new CEO on October 1, 2015, whose salary has yet to be disclosed.
On average, Feeding America uses about 1 percent of its income for fundraising. Because Feeding America has powerful partnerships with large companies such as WalMart, Kraft Foods, Kroger, French’s, and TLC, the organization can essentially outsource fundraising and receive many donations without spending much.
Most charity watchdog organizations state that an effective program delivery percentage is 70 to 80 percent. On average, Feeding America uses around 98 percent of its income for program delivery, which is exceptional.
Feeding America maintains communication with interested parties via email newsletters, postal mailers, and social media channels. The organization is active on Facebook, Twitter, YouTube, Instagram, and Pinterest.
Feeding America has been the recipient of several awards, including the following:
2014: Hillshire Brands Foundation
Feeding America was awarded $700,000 in grants from the Hillshire Brands Foundation to fight hunger and to improve nutrition and healthy weight education. This award is designated to help fight hunger in the United States, as well as for the creation of educational programs to address the growing problem of food waste and deliver healthy weight education for Americans across the country.
2014: $1.6 Million Google Global Impact Award
Feeding America was given a $1.6 million award to enhance the organization’s use of technology in meeting its program goals with the Online Marketplace, which is Feeding America’s program designed to combat food waste and connect retailers with community food banks for more effective food distribution to those in need.
2010: Public Affairs Council—Grassroots Innovation Award
Feeding America was recognized with the Grassroots Innovation Award by the Public Affairs Council for its Hunger Action Advocacy campaign. This campaign was created in partnership with DDC Advocacy, which is a professional advocacy firm that helps clients engage and empower supporters to become involved and take action in a charitable organization’s program. The Hunger Action Advocacy campaign was a competition between Feeding America’s 209 food banks to see which one could earn the most volunteer minutes in a designated month. The food bank that tallied the most minutes received a truck filled with food to distribute from Kraft.
- Accessible financial information
- Negative press
Accessible Financial Information
Feeding America is very transparent with its Federal IRS Forms 990s and provides its forms from 2009 to 2015 on its website. However, Feeding America does not publish its annual reports or financial statements online, as do many of the other leading charitable organizations. Additional financial information would be of benefit to potential donors.
Feeding America has received some negative press, including the following:
2008: Nevada Food Bank
In 2008, Feeding America learned that one of its member food banks, the Community Food Bank of Clark County, Nevada, was selling some of the donations which it had received from one of its warehouses. The organization removed its support and the food bank eventually closed.
2013: Hunger vs. Food Security
Several media sources have accused Feeding America of deceptive advertising for using the statistic that 20 percent of the nation’s children face hunger, which is based upon USDA guidelines on food security. Food security is defined as the state which rates a family’s access to healthy food and if they are concerned if they will run out of food before their next paycheck. Critics state that in a country with a current obesity epidemic, especially among the socioeconomic classes reporting the highest level of food insecurity, Americans do not have a hunger problem but an obesity problem fueled by Americans eating the wrong types of foods.
Frequently Asked Questions
How can users make a donation?
Donations can be made online or by mail with a donation form.
Does Feeding America accept product donations?
In order to make a product donation, Feeding America recommends that donors contact their local food bank for specifics, including delivery information and items which are needed in that individual community.
Can donations be made in honor of someone or as a memorial?
In order to designate that a gift be given in honor of another, Feeding America recommends that donors use a specific page on its website to make their donation.
Are donations tax deductible and do donors receive a receipt?
Donations to Feeding America are tax deductible as allowed by law. Specific questions should be directed to a tax professional. All monetary donations receive a confirmation letter and receipt which should be kept for the donor’s records. Donations to local food banks receive receipts from that organization, according to its individual policies and practices.