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Focused Financing

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LAST UPDATED: June 4th, 2020

Focused Financing is an online marketplace where small- to medium-sized business can search lenders. The company is based in New Paltz, New York, and was founded in 2017.

In addition to being a lending marketplace, Focused Financing also offers credit card processing, business consultation, and personal and business credit restoration. It operates in the United States and Canada.

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The Good

  • One-Page Application
  • Several Financing Options
  • Robust Partner Program
  • Small Business Itself

One-Page Application

Focused Financing’s application is quick and easy. The process to preapproval can take only a few hours.

Several Financing Options

Focused Financing has options available from business lines of credit to SBA loans. Here’s a full list of the financing options it covers:

  • Startup funding (limited to equipment financing or a cash-out program)
  • Merchant cash advance
  • SBA loans 504 and 7(a)
  • Business line of credit
  • Healthcare capital
  • Equipment financing
  • Business term loan
  • Asset-based lending
  • A/R and PO factoring

Robust Partner Program

Focused Financing ensures customers are getting good rates from reputable lenders by offering a good affiliate program. The program includes competitive commission, volume incentives, and quick funding turnaround.

Small Business Itself

Focused Financing is a small business itself with a handful of employees working to secure a loan for your business. This means that it understands the challenges of small business and is used to its financing process. Larger companies can be more impersonal during the lending process and may offer a less personalized experience.

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The Bad

  • Must Apply for More Information
  • Time in Business

Must Apply for More Information

As with most online marketplaces, you’ll need to apply to learn about which lenders you can work with and what limits they can offer you.

Time in Business

Focused Financing has been in business since 2017. Because other lenders may have decades of time in business, this could be considered a drawback. However, some may consider the fresh outlook of Focused Financing to be a benefit.

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The Bottom Line

Focused Financing offers a range of financial options and has a quick application process, which may have appeal to small business owners. Being able to compare rates from a variety of lenders can help you pick the best fit for your company.

However, the lack of information on-site might deter customers from choosing this online lender. Additionally, Focused Financing has only been in business since 2017, and customers might prefer to choose a more established lender.

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