Hiring a Digital Marketing Agency can Help Eliminate Password Overload

You might need to hire a digital marketing agency if you can’t remember your Google password.

"Seriously, though," says Alex Wright, from Alex Wright Web Design and SEO, "this happens a lot..."

He suggests that this is a sign — one that businesses should listen to. It's a sign that you are busy running your business and don't have the bandwidth to do your own digital marketing.

When it comes to digital marketing, there are tons of tools and platforms that DIYers and pros alike use. If you haven't invested in a password manager, or have internal passwords stored and shared among your workers, the waters can get murky. Wright explains, “My agency often gets started with clients and just getting the necessary login credentials can take some serious digging! Google Maps, Yelp, YouTube, Google Search Console, Twitter, Google Analytics, Tag Manager, Instagram — the list is endless.”

This confusion can cause a myriad of problems and confusion when it comes time to get back into your accounts, especially if they are paid accounts, or profiles that need constant updating. “We've seen it all,” says Wright, “from a YouTube channel managed by a single email address that no one can access to three different Google My Business listings for the same business, all with passwords that no one is sure about.”

Not only can this disorganization make you look unprofessional, but consumers can get confused about whether or not you are still in business if your profiles aren’t up-to-date. They may also distrust the location and information when there are multiple listings for your business. Not only does this cause a decrease in consumer trust, but it can hurt your local SEO.

“The reality,” says Wright, “is that digital marketing takes a lot of time and organization, and you already have a full-time job running your business. If you struggle to even know which key goes into which lock online, it's likely to call in the experts.” Sometimes it’s hard to know when to bring on outside help, especially if you are a smaller business or a quickly growing business, where you are used to wearing many hats and feeling a little frazzled. When you have reached this type of password confusion, consider outsourcing some of your duties to a professional agency, if you can make room in the budget.

Resolving the password frustration alone will be a plus, not to mention the bigger benefits that having an experienced marketer in your corner can bring. It might be time to check out some digital marketing agency reviews.

Special thanks again to marketing expert Alex Wright, owner of Alex Wright Web Design and SEO for his expertise.