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LAST UPDATED: April 18th, 2023

Modernize is a free referral service that matches customers with home improvement contractors. In all 50 states, Modernize provides referrals for industry professionals with positive track records.

Using Modernize is completely free. The paid services are geared toward business owners who want to partner with Modernize to help grow their businesses and generate more sales leads.  

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The Good

  • Compare Quotes Easily
  • Variety of Home Improvement Services
  • Contractors in All 50 States
  • Good for Homeowners and Business Owners

Compare Quotes Easily

For customers, obtaining a free quote through Modernize is quite easy. There is certain information that the company needs in order to match you with an adequate service provider. This information includes zip code, project type, and street address, among other data points.

When you submit your information through Modernize, you are able to receive multiple quotes from different home improvement contractors at the same time. This makes it easy to compare estimates without having to re-enter your information over and over. From there, contractors and remodelers will reach out to you and offer a more accurate estimate based on your specific project. 

Variety of Home Improvement Services

Modernize can match customers with contractors that provide a wide variety of home improvement services. Modernize currently partners with contractors with the following specialties:

  • Windows and doors
  • Roofing
  • HVAC
  • Gutters and siding
  • Bathroom remodel
  • Kitchen remodel
  • Cabinets
  • Home security
  • Home warranty
  • Stair lifts
  • Medical alerts
  • Walk-in tubs
  • Hot tubs
  • Flooring
  • Plumbing

Contractors in All 50 States

Modernize vets home improvement professionals in all 50 states before adding them to its database. This means Modernize is a usable tool for Americans everywhere, and that the professionals you match with on Modernize should be reliable, trustworthy, and experienced in the industry.

Good for Homeowners and Business Owners

Modernize is a web service that benefits both consumers and business owners. For homeowners, Modernize takes the hassle out of finding contractors for home improvement projects. Instead of relying on blind Google searches, customers can count on the companies that Modernize has screened for professionalism. 

Modernize is good for business owners because it can generate sales leads for your company. It is an effective way to market to the exact customers that need your business. Modernize offers its services on three different plans for businesses. The plans differ by the amount of leads that Modernize will generate for your company. To find out pricing, you would need to fill out a questionnaire on the Modernize website for a free quote. 


The Bad

  • Third-Party Contractors
  • Does Not Show All Businesses
  • Numerous Negative Reviews

Third-Party Contractors

Since Modernize is a matching service, it does not have any of its own contractors. All contractors that utilize the Modernize service are employed by third-party companies. While using Modernize is convenient for finding a contractor, Modernize will not stay involved with the project once it has begun. From there, it is between the homeowner and the contractor. 

Does Not Show All Businesses

The awesome thing about Modernize is that it is completely free for customers to use — but there is a caveat. Modernize has to make money from somewhere, so it charges businesses to be listed on its site. Because of this, Modernize will not necessarily show customers all of the potential home improvement providers in their area. It will only show those that are paying to use the service.

The only problem with this is that customers could overlook businesses that are more convenient (by location) or that provide services for a better value. While Modernize takes away the inconvenience of finding a contractor yourself, the pool of professionals it pulls from might be a bit limited. 

Numerous Negative Reviews

It should be noted that Modernize has received a lot of negative reviews and complaints with the Better Business Bureau. For homeowners, the main complaint was that they received an excessive amount of phone calls. This is likely because Modernize gives homeowner information to contractors, but many former customers complained about this.

For business owners that used Modernize, the primary complaint was that Modernize leads were poor quality — fake phone numbers or leads that had been sold to multiple companies at the same time. Many contractors attempted to break contracts with Modernize, but had great difficulty reaching the company. 

Given these two sides, it seems that the business model is flawed. Modernize is giving out leads to so many different businesses that by the time contractors contact customers, the customers are annoyed and don’t want their business. 


The Bottom Line

The free Modernize service is quite convenient for homeowners needing home improvements. The company evaluates all of its affiliate partners, but the specific vetting process Modernize uses is unknown.

For this reason, we still recommend that you research a company recommended by Modernize before signing any contracts or making payments. We recommend looking at the company’s website, reviews, and obtaining a free quote, if possible.

Modernize definitely simplifies the process of finding someone for your home improvement project, but it should not be relied on completely to make the best decision. 

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