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LAST UPDATED: September 10th, 2020

Vitamix is a family-owned company that has been designing, developing, and producing the world’s best performing and most reliable blending solutions through advanced technology for 99 years. The company’s blenders can be found beyond the United States in more than 130 countries as well as 125,000 commercial chain locations, the top 50 restaurants in the world, and in more than 150 culinary schools.

In addition to commercial use blenders, Vitamix offers three different series for home use: smart system, classic, and space-saving blenders. The company has won an extensive amount of awards dating back to 2013 with its most recent achievements including the following:

  • The Knot 2019 Registry Award
  • Silver Winner in the 2019 International Best in Biz Award
  • 2018 Parents Seal of Approval

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The Good

  • Built to Last
  • Versatile Usage
  • Convenient and Simple 
  • Unique Design for Smoother Blend
  • 5-Year and 10-Year Warranties
  • Discounts and Donations

Built to Last

Vitamix’s blenders are built to last through years of use in the kitchen. The blades are composed of aircraft-grade stainless steel and designed to handle the most difficult ingredients maintaining consistent quality each use. Dedicated to creating long lasting motors in its blenders, Vitamix engineers have worked for decades to optimize airflow circulation around the motor providing a quieter and more reliable blender.

Vitamix also uses a metal drive system to connect the container to the base extending the lifespan of its blenders. Additionally, Vitamix blenders prevent overheating through an overload protection. Vitamix’s durability is evident though blenders becoming family heirlooms that are passed down through generations.

Versatile Usage

Vitamix blenders aim to make homemade, healthy foods easy. There is a vast variety of techniques available included in each of its models. These include: 

  • Hot soups
  • Baby food
  • Flours and dough
  • Nut butters
  • Frozen desserts
  • Batters
  • Dressings and sauces
  • Non-dairy milks
  • Dips and spreads
  • Minced, chopped, shredded, and grated kitchen prep 

On the company’s website, consumers can access recipes ranging from Basil Walnut Pesto to Gluten-Free Bean Flour to make with their Vitamix blender. 

Convenient and Simple

While other blenders require different attachments to achieve a similar versatility that Vitamix offers, Vitamix requires only one pitcher and a tamper, reducing additional pieces to clean and store. For a sophisticated blender, Vitamix provides user friendly controls. Users can adjust the speed manually through its 10 variable speeds. The pulse setting offers users control through a quick burst of power. Through the blender’s five automatic settings, users can walk away with assurance that the blend will not be over processed.

Every Vitamix comes with a tamper to efficiently process the thickest blends without any scraping required. Although the Vitamix is not dishwasher safe, it is self-cleaning by adding warm water and a couple drops of dish soap at the blender’s highest speed for about 60 seconds. 

Unique Design for Smoother Blend

Components of the Vitamix are designed to create its uniquely controlled vortex that proficiently folds ingredients back to the blades creating smoother blends. Through an independent, third-party test, Vitamix proved its high performance results by demonstrating the ability of its full-size blenders to break the cell walls of food providing smoother textures and enhanced flavors. 

5-Year and 10-Year Warranties

Vitamix stands by the quality of its blenders with notable warranties in the industry. Depending on the model selected, Vitamix blenders come with five-year or ten-year warranties that cover parts, performance, and return shipping both ways at no additional cost to the consumer. Other blender companies provide much more limited warranties for shorter periods of time and require the consumer to pay for shipping.  

Discounts and Donations

It is evident that Vitamix is passionate about the vitality of people’s lives through whole food nutrition as it works to make its blenders accessible to those who need them most. Vitamix offers discounts to parents of children who have feeding or swallowing challenges. The company also partners with 501(c)(3) organizations to make whole food nutrition more accessible. To receive more information concerning discounts and donations, qualifying consumers can contact customer service.


The Bad

  • Expensive Price Tag

Expensive Price Tag

Vitamix blenders cost upwards of $350.00, making them some of the more expensive blenders on the market. This may price out some consumers who cannot afford the upfront cost of a Vitamix. However, Vitamix does provide certified reconditioned blenders for a discounted price. Vitamix blenders that are certified reconditioned go through a rigorous 17-step checklist, and once the blender is reconditioned, it goes through two additional inspections before it is available for sale.


The Bottom Line

Vitamix blenders are some of the most high performing, durable, and versatile blenders on the market for commercial and home use. The merit of Vitamix is evident through its use throughout the world, both commercially and in the home, as well as the company’s 99 years of experience in the industry.

Although it is more expensive than other blenders on the market, Vitamix is unique in its robust warranties. Consumers can be assured that they will not need to buy another blender for five or ten years, potentially balancing out the cost for consumers that can afford one upfront. Vitamix also offers certified reconditioned blenders that have gone through a rigorous process for a discounted price that also include a warranty. 

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