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Author: Kaitlyn Short
The first purchase with a Discover card took place in 1986 for $26.77 at a Sears, Roebuck and Co. store in Atlanta, Georgia. The next year the Discover credit card was launched nationally by a subsidiary of Sears. By 1989 Discover has signed its 1 millionth merchant. Discover goes virtual in 1995 with Discovercard.com, offering online customers the ability to apply for cards, pay bills, redeem and earn extra rewards and get email paperless reminders. Over the years, Discover has formed several mergers and acquisitions while pioneering new credit products like the first keychain credit card, gas and miles rewards cards, paperless statements and biodegradable credit cards. In 2011, Discover’s direct-to-consumer deposits grew to $26 billion with cards used internationally for the first time in 2012. Today, Discover is a direct bank and electronic services company offering customers a broad range of no-fee direct banking products, such as online checking, savings, certificates of deposit, and money market accounts with millions of merchant and cash access locations; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories.
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