noom

• Personalized Weight Loss Plans
• One-on-One Coaching
• Diabetic Friendly
• Diet and Nutrition Education 
• Research-Based Program
• Free 14-Day Trial Period 
• Referral Program

Personalized Weight Loss Plans

At the core of Noom is the idea that one size does not fit all. Upon signing up you will be asked a series of questions that will determine the type of diet you need to lose weight. The overall focus is to change behavior for long-term results and cut down medical costs. Every subscriber is put into a virtual group with a designated coach who will help your group and provide one-on-one training. The underlying goal is to help consumers develop and maintain healthy eating and physical activity habits.

One-on-One Coaching

As mentioned above, Noom members receive a personal health coach to guide them through their weight loss journey. Your assigned Noom coach will be available to offer guidance and answer questions during regular business hours. This support system helps users stay motivated as they make lifestyle changes. If you need help outside of normal business hours, you can contact an on-call health coach available 24/7.

Diabetic Friendly

Noom has created a solution to help with the management and prevention of several chronic conditions. These include hypertension, diabetes, and comorbidity of hypertension and diabetes. Within the Noom app, there are features to log in blood glucose and blood pressure. The app is designed to gather data from hundreds of different medical devices. So if you use a One Drop Chrome to measure your blood sugar or an Omron BP786 to monitor blood pressure, Noom’s mobile app will connect and log that information to work with the meals you have tracked.

Diet and Nutrition Education 

The Noom app seeks to educate users on important health topics such as carb intake and calorie reduction. Other diet plans often outline a specific routine without much explanation of the why. Noom brings education and instruction all onto one platform. Read articles and take quizzes to increase your knowledge of healthier habits. This feature is helpful for individuals looking to lose weight sustainably and maintain a healthy lifestyle change. You can continue to apply what you learn even after the Noom program has ended.

Research-Based Program 

Noom is committed to creating a weight loss program based on research-backed results. The company has been recognized by the CDC for its diabetes prevention program (DPP). Noom has also published in peer reviewed journals such as Nature and British Medical Journal (BMJ). A research article featured in the BMJ states that “64% of Noom users lost 5% or more of body weight, greatly reducing their risk of diabetes and other conditions.” This is a significant statistic in the weight loss industry. Many companies have a difficult time measuring their results and outcomes. If you are looking for a weight loss program backed by research, Noom is a great choice. 

Free 14-Day Trial Period

If you aren't ready to fully commit, try the free 14-day trial period. Get all access to the premium features without the payment. This is a great opportunity to explore the app and see if the program is a good fit for your weight loss goal. Once the 14-day trial period is up, you will be charged the premium subscription price. Cancel at any time during the trial period to avoid the charge.

Referral Program

Noom offers its customers the perk of getting rewarded when a friend joins. Customers will send a personal link to friends that they will use to set up their own Noom subscription. The person you referred will receive a 20 percent discount on their subscription and you will get $20 Amazon credit. Unfortunately, this offer is only valid in the United States.

• Lack of Information
• Expensive Subscription
• Requires Daily Commitment

Lack of Information

While the company says that its goal is to help people form healthy habits, information on how it is done or how long it will take is not provided on the website. There is a lot of data about why Noom is a good weight loss choice, but other than that it lacks details. In order to receive more information, interested customers are required to send in their personal information and wait for a company representative to contact them.

Expensive Subscription

Price can be a big deciding factor when choosing between diet plans. You want to lose weight, but you don’t want to break the bank. The Noom weight loss app costs $59 per month or $99 every two months. The basic program lasts for four months for a total of $200. The total Noom program cost is quite high compared to similar competitors. 

Requires Daily Commitment

Healthy habits develop through daily devotion and restraint. If you want to see results, you need to commit to the Noom program. Noom members report using the app between 5–10 minutes per day which doesn't seem extensive. However, this daily requirement can easily be forgotten as unplanned life events happen. Any diet plan is going to require extra effort. For the best experience, make a game plan of how you will stay committed to the weight loss program throughout the set duration.