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One of the big names in the music streaming industry, Spotify was founded in 2006 by Daniel Ek and co founder Martin Lorentzon. It didn't launch, however, until October 2008-and back then it was called Spotify AB.
While Spotify is quite popular today among United States users, it actually launched in Sweden first. Two years after the launch, it had acquired about 10 million users, and two years after that (2012), that number doubled to 20 million. As of 2014, the company boasts 50 million active users.
Talk about rapid growth!
When Spotify first launched, it wasn't the most accessible streaming service around. People could only use it if they received an invitation to create an account, and even then they were required to pay for the account. Nothing was free. After a few months, however, the people at Spotify wanted to develop a free version-which led to the options users enjoy today. About 12.5 million people pay for a subscription to use Spotify while the rest enjoy free (ad-supported) streaming.
What makes Spotify unique?
Unlike some competitors, Spotify doesn't just feed you preselected songs. It lets you hand-select songs you're in the mood for. What's more, you can download songs from Spotify and listen to them offline on your device. Spotify syncs with a variety of platforms too, including the Web, Android, iOS, and Windows.
Signing up for Spotify is much more accessible now that the company is older. To do so, you just create a username and password and then enter your email address, date of birth, and gender. You'll also need to download Spotify on your device in order to play songs. With over 30 million tracks to offer, you'll hardly run out of options.
Despite its current popularity in the US, Spotify didn't become available there until 2011. More than 1,200 employees strong, it now reaches more than 50 languages and operates in 60 different countries. Its worldwide headquarters are in Stockholm, Sweden, and London, UK, and its US headquarters are in New York, New York.
Possibly the best thing about streaming with Spotify is the control you have as the user. Unlike some competitors, Spotify lets you pick the song you want to listen to right now. You can also create and save personalized playlists.
Spotify also boasts a library of 30 million songs-and adds about 20,000 tracks to this library every day. About 1.5 billion playlists have been created on Spotify so far. With that extensive of a library, chances are good that you'll be satisfied with the music you can stream on-demand.
As a consumer, one of your primary concerns is price. Spotify won't let you down there. As long as you're willing to put up with ads, you can stream Spotify for free! Even if you don't want ads, the premium plan (which is ad-free with even higher-quality audio) is just $9.99 per month-about the same amount most competing services charge. As a bonus, students enjoy a 50% off discount every month.
Spotify is also accessible in 60 countries throughout the world, which means it's easier to take your music with you when you travel or move.
One word: ads.
Because Spotify's free version makes no profit off of users, the company relies on ads and paid subscriptions to make any money. So unfortunately, to use Spotify you should be prepared to either tolerate ads every few songs or fork over a monthly fee.
What's more, some users have complained that certain ads on Spotify are inappropriate. This can be a major turnoff, especially to users who want family-friendly streaming. Not only do these ads interrupt your music experience; they can leave you with a bad taste in your mouth.
In addition, to use Spotify you need to take the extra step to download Spotify on your device. Downloading it isn't a major red flag by any means, but it does add an extra step and possibly troubleshooting on your part.
In general, the music streaming industry is still fairly new, but there are admittedly options with more years of experience than Spotify. Because Spotify has been around since only 2008 (and in the US since only 2011), it has a shallower history than some competitors. Again, this isn't a reason to avoid using Spotify, but it may be a reason for any kinks you experience with them.
Streaming music is an online pastime, and, as such, the website for it should be easy to use. Spotify's website is easy enough to navigate, but it's a bit visually overwhelming and includes unnecessary information. Because of this, it may take a little extra effort to find the links you need.
All in all, most of Spotify's limitations are not red flags but, instead, might disagree with your preferences. So as you search for the right streaming company, you'll need to know what's most important to you.
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My overall experience has been great! It would be nice to only pay $9 again though. $15 a month is a bit much to have commercial free music.
Playlist options are great. Great variety of music! My son loves the new suggested music! It has helped him find a lot of new artists and favorite songs!
Love it anything you could possibly want to listen to is there. Great price.
I love the variety of music they provide! They have a lot of advertisments but I'm sure that's what makes the premium worth it.
I liked Spotify okay. I liked that I could share my playlists and follow other people to listen to their playlists. The only thing I found annoying was that there were some songs I couldn’t find or if I did find them it wasn’t the original arrangement of it. For instance, I was trying to add some Def Leppard songs and I could only find remixed songs that they put together more recently. I just wanted the classics.
My daughter LOVES Spotify! All her favorite songs in one place... She loves the lack of commercials and the constant streaming or downloading of music! Ear buds in and Spotify on is how that girl rolls! :)
A little while ago I was with a different music service and wasn't really loving it. My friends kept recommending Spotify so I finally switched over and have loved it! I get all the music I love for a very reasonable price!
Spotify is an awesome way to listen to all your favorite music for a very reasonable price! Me and my friends use it all the time and we love it! Before I had another plan with a different music business but ever since I switched to Spotify, I have been very happy with their price, and now I can listen to all the music I want to!
I have loved Spotify in all the years I’ve used it. I love how it makes playlists for you and how there are so many choices of music.
I love Spotify for the free app and ease of use. I’m thinking of upgrading to premium for an even better experience. Love it!
My son uses Spotify and loves it. User friendly and he loves that he doesn't have to pay for the service. It doesn't seem to bother too much that you have to listen to the ads.
I have a few accounts with you and you guys are nothing but greta to work with and I have no complaints with this company. They try to make sure that your questions are answered and they don't make you feel pressure to keep using them if you aren't really getting your monies worth if you don't use it enough which is not the case here.
I like Spotify. It gives me almost every song I search for. It makes listening to music on my PC easy. I don't like all the ads that come up. I am too cheap to pay for the no ad version.
Couldn't get through my day without my Spotify music. Great variety and I love that I can make my own playlists and listen to exactly what I want to.
Spotify is amazing! We love how we can pretty much listen to whatever we want when we want. The app is simple to use as well
Love being able to listen to whatever, whenever! They also let me retrieve playlists from friends and family, so if I hear some songs I like, it is very easy to find them.
Spotify has all of the music that I have looked for , I love it.
This is a great music streaming company and my kids love it for the ease in which you can use it. Well worth it!
I like it. They have a great selection of songs and are easy to use. 4/5
I have used Spotify and I love the Queue option and the large selection of music. We have used it extensively when we are with others. Even quite obscure music can be found and many can find a selection of musich. We are very much considering paying for our own premium account for the benefits of having all that music availablity.
I love spotify. Spotify has all albums available free to listen and stream to. It's really great! You can listen to albums before buying it. The app is also great. It connects anywhere we travel when on the road.
They provide us with some good music without any commercial.
Love the music but others I wish it would be edited. Even when I type in the song and the word “clean” after it, it still slips some unedited songs in there.
My college kids love Spotify because they give a discounted rate to students. As a parent I appreciate that.
I love to use Spotify because I can make as many of my own playlists that I want and listen to them constantly without interruption.
For Spotify to be worth purchasing is upgrading on the mobile app. The unlimited skips, double your bit rate & ability to listen offline are all features that I take advantage with this upgraded service. Spotify is the way of the music streaming future!
LOVE spotify. It gives you pretty much unlimited access to music, and I love that I get to make my own playlists and spotify will give you suggestions for what songs they thing you could add to those playlists. I use the download feature all the time so that I can listen to music while I run in places without service. I pay the student price which is FANTASTIC and comes with a free hulu subscription.
I have really enjoyed having Spotify, and I am a huge fan of their student deals. They have a great price and the premium is amazing. I can listen to whatever I want to whenever to. They also have a great music generator that keeps bringing more songs that I love to my attention.
Spotify Premium has changed the way I listen to music for the better. I've used it just about every day for the past year or so. There are a few small improvements that I would like to be made, such as improving the shuffle feature so it is more random and being able to swipe to the right/left to save a song or add it to your queue on other devices other than just apple.
Love, love, love my Spotify account! The family plan is a great value and every member of my family loves it!
Have loved this product. So user friendly, reasonably priced and extensive with selection.
Easy to use platform and has all latest music. Kind of a bummer we have to wait for some artists but its not there fault.
I love Spotify all around. The only thing I want them to add is being able to get to the bottom of a playlist (where all your recently added music gets added) without having to scroll all the way down.
I love being able to follow others playlists. I hate having to pay for an account to be able to choose the order of my songs.
Having almost every song ever at your fingertips is a powerful feeling. They have everything! And they make little playlists according to what I've been listening to and they are always spot on. I highly recommend. Even without premium it's a great service.
I love spotify. I generally do not pay for a subscription which really hinders my spotify happiness, especially abroad. But spotify truly broadens my musical horizons and for a very cheap student price, I know I could continue that enlightenment in Europe.
I love the discover weekly feature. I do not have time these days to look into new music and this does it for me, and it does a great job.
Spotify has legitimately changed my life. Music is a big part of my life, and I love every single service Spotify offers. I love being able to share and connect music with my friends, I love the customized playlists they make for me (weekly customized playlist for you as well as weekly newly released songs you would like), and the variety of pre-made Spotify playlists for a variety of settings, moods, and situations. Whether I need background study music or need to put on music for a party, Spotify has something there for you. I am constantly able to find new music and easily share it with my friends.
I love Spotify because I haven’t found any music that I am interested that isn’t on their. Especially with premium because it is very easy to use haha
I love Spotify. Family plans make it cheap and easy to give all your family members unlimited access to almost any song you can think of. The customer service has been very quick and helpful with resolving issues and has been happy while doing so.
The suggested songs and playlists spotify provides are spot on. Spotify premium can be adapted for every person. It is easy to use and worth the money.
Free which is always a bonus. Suggested playlists are well made and streaming quality has never been an issue. Solid choice for chill listening.
Spotify is one of the best purchases I've ever made. Unlimited amount of music and only $5 a month, such a great deal.
Spotify is a very convenient and easy way to have all the music I want in one place. I like that I can make playlists and that they generate new playlists for me based on songs I listen to. I do not like that there is no option to remove explicit songs from the playlists they make or the songs they suggest. I also have noticed that even when an artist creates clean versions of songs, Spotify does not have them.
My go-to music source. I have paid for Spotify premium but it is too expensive. I would go back to it if it were more reasonable.
We used to have several different forms of accessing music, but Spotify has taken over in our house. I love how easy it is to find anything you want.
Love the music options. So many to choose from. super happy for this service.
We use this on our computer all the time while kids do homework. I love finding new music before spending money on it.
Love Spotify!! my son recommended that we get the family account and we have all really enjoyed using this app. The music is amazing to have all the new and latest artists and their songs.
Spotify is by far the best app to listen to music on. It has every song and I get to create my very own playlists with all my favorite songs! I am so happy I have Spotify.