BestCompany.com is trying to work directly with this company to verify the accuracy of the information on this page. Thank you for your patience as we make sure we’re getting it right.
Are you a representative
of this company?Claim this Profile
One of the big names in the music streaming industry, Spotify was founded in 2006 by Daniel Ek and co founder Martin Lorentzon. It didn't launch, however, until October 2008-and back then it was called Spotify AB.
While Spotify is quite popular today among United States users, it actually launched in Sweden first. Two years after the launch, it had acquired about 10 million users, and two years after that (2012), that number doubled to 20 million. As of 2014, the company boasts 50 million active users.
Talk about rapid growth!
When Spotify first launched, it wasn't the most accessible streaming service around. People could only use it if they received an invitation to create an account, and even then they were required to pay for the account. Nothing was free. After a few months, however, the people at Spotify wanted to develop a free version-which led to the options users enjoy today. About 12.5 million people pay for a subscription to use Spotify while the rest enjoy free (ad-supported) streaming.
What makes Spotify unique?
Unlike some competitors, Spotify doesn't just feed you preselected songs. It lets you hand-select songs you're in the mood for. What's more, you can download songs from Spotify and listen to them offline on your device. Spotify syncs with a variety of platforms too, including the Web, Android, iOS, and Windows.
Signing up for Spotify is much more accessible now that the company is older. To do so, you just create a username and password and then enter your email address, date of birth, and gender. You'll also need to download Spotify on your device in order to play songs. With over 30 million tracks to offer, you'll hardly run out of options.
Despite its current popularity in the US, Spotify didn't become available there until 2011. More than 1,200 employees strong, it now reaches more than 50 languages and operates in 60 different countries. Its worldwide headquarters are in Stockholm, Sweden, and London, UK, and its US headquarters are in New York, New York.
Possibly the best thing about streaming with Spotify is the control you have as the user. Unlike some competitors, Spotify lets you pick the song you want to listen to right now. You can also create and save personalized playlists.
Spotify also boasts a library of 30 million songs-and adds about 20,000 tracks to this library every day. About 1.5 billion playlists have been created on Spotify so far. With that extensive of a library, chances are good that you'll be satisfied with the music you can stream on-demand.
As a consumer, one of your primary concerns is price. Spotify won't let you down there. As long as you're willing to put up with ads, you can stream Spotify for free! Even if you don't want ads, the premium plan (which is ad-free with even higher-quality audio) is just $9.99 per month-about the same amount most competing services charge. As a bonus, students enjoy a 50% off discount every month.
Spotify is also accessible in 60 countries throughout the world, which means it's easier to take your music with you when you travel or move.
One word: ads.
Because Spotify's free version makes no profit off of users, the company relies on ads and paid subscriptions to make any money. So unfortunately, to use Spotify you should be prepared to either tolerate ads every few songs or fork over a monthly fee.
What's more, some users have complained that certain ads on Spotify are inappropriate. This can be a major turnoff, especially to users who want family-friendly streaming. Not only do these ads interrupt your music experience; they can leave you with a bad taste in your mouth.
In addition, to use Spotify you need to take the extra step to download Spotify on your device. Downloading it isn't a major red flag by any means, but it does add an extra step and possibly troubleshooting on your part.
In general, the music streaming industry is still fairly new, but there are admittedly options with more years of experience than Spotify. Because Spotify has been around since only 2008 (and in the US since only 2011), it has a shallower history than some competitors. Again, this isn't a reason to avoid using Spotify, but it may be a reason for any kinks you experience with them.
Streaming music is an online pastime, and, as such, the website for it should be easy to use. Spotify's website is easy enough to navigate, but it's a bit visually overwhelming and includes unnecessary information. Because of this, it may take a little extra effort to find the links you need.
All in all, most of Spotify's limitations are not red flags but, instead, might disagree with your preferences. So as you search for the right streaming company, you'll need to know what's most important to you.
As part of our service, we attempt to partner with all the companies that we review, and may get compensated when you click or call them from our site; however, regardless of any current, past, or future financial arrangements, companies listed on Best Company cannot buy their position, nor do we manipulate or inflate a company's ranking for financial gain. A company’s ranking is based on and calculated by an objective set of ranking criteria, as well as user reviews. For more information on how we rank companies, click here.
All user reviews posted on Best Company are subject to screening and approval. We reserve the right to approve or deny any review posted to this site in accordance with our Review Guidelines. Best Company never suppresses user reviews—unless they are being investigated for authenticity, or if they violate our review guidelines. We encourage anyone who suspects a user review to be fraudulent or intentionally inaccurate to please notify us here.
I've liked Spotify but don't use it as much as I thought I would. I do like the ability to choose my songs. I have never purchased the service, I've only tried the free app.
I like spotify for the amount of music they have. I like how I can make my own play lists. And it is easy to use.
Spotify is the best music streaming company! I really like being able to customize my playlist.
Absolutely love Spotify! They have every song and podcast imagineable on here .
I like that Spotify allows me to find the exact song or album I want to listen to and that I can choose it.
We have a family subcription to Spotify and use it all the time. I was always confused about how to get music before but now it's easy and I have all the songs I want right on my phone.
By far, this is the service we use the most! We have the family plan and each of the 5 accounts is used heavily. Creating playlists is great!
I have had a family plan for about 6 months now. This service is awesome. We have been able to find almost any music we want on it. I love the queue options and being able to save phones offline when data coverage is not available.
I LOVE SPOTIFY. It has been my absolute favorite music app to listen to. I listen to my music on it everyday. It is easy to find my songs and to find new music.
My favorite all time music steaming service. I love that I can pick all my favorite music from every different genre. I wish it would give me more skips though. Sometimes I just am not feeling a song at the moment so I have to use my skips wisely.
I use spotify because I can pick whatever music I want. There's a great selection of music and its free.
Spotify is a really great to stream music and to find playlists others have made and to find new music.
Spotify always gives me the experience I am looking for. They have such a good selection of songs.
I love Spotify because I can quickly and easily find playlists that I’m looking for. I love it when my trainer creates a new play list and shares it with me. Customized, tailored music to my taste!
The thing I love about Spotify is that you can pick and choose songs to create your own playlist/station
Great app, loved playlists and recommended songs. Love that I can listen to while exercising.
Amazing selection of music--the best in my opinion. However, this company doesn't allow for family sharing plans and strictly enforces this. So we went back to Google play.
I love Spotify. I have so many choices of music, pre-made playlists, suggested songs that I might like, I can save and download my playlists, etc. Definitely worth the money. You get a lot of bang for your buck.
Love that I can play Spotify over my google home. It makes it so easy, less ads than some other music apps.
Spotify is a great music app because you can listen to music on the go. I often play spotify on my way to school in the morning and going to and from volleyball practice.
I was recently introduced to Spotify and it is my new favorite music streaming app! It’s so simple to use and I can’t wait to upgrade to the commercial free version.
I love Spotify. I currently use the student premium subscription and it’s worth the money! It’s also easy to use and I have yet to search for a song that they don’t have.
We have the family plan which seems to work out well and my kids love it. when I have researched it it seemed like it would be a nice service to have, so ultimately we are giving it a shot. from what the kids say they can virtually listen to whatever music they want plus Spotify offers a student discount. I use it often but they use it way more!
Spotify Is the only way to go. I think its 10.00 a month for unlimited uninterrupted music. The best part is they make playlists for you based on the music you listen to the most.
Spotify is so amazing,I defiantly like it more than Pandora-other than more ads about how you should buy premium. It has more song choices and better sound quality. i always have Spotify on hand and i use it everyday.
I use spotify frequently . It has a large selection of music to choose from. I upgraded once but when I went to cancel that was really difficult. If you dont mind commercials I would reccomend Spotify.
I love spotify a lot. I really like listening to music, and they have all the music I ever want to listen to.
I have Spotify on my phone and I really like it. I am giving it a four because some of the buttons are confusing on it. I accidentally pressed a button on one of my favorite songs and it deleted it from my playlist. and it took me a really long time to figure out how to get it back. but other than that, I love how you can find any song that you like on it and make your own playlists.
I use Spotify on the daily! It is so good and you can hear any song you want. They have almost any artist and their songs! Just add it to your playlist, hit play, and go about your day!!
I love being able to stream music with Spotify. I love the option to make playlists. Lots of available tracks and artists to listen to.
LOVE SPOTIFY. I only wish that they had more clean options for music because a lot of the time I don’t want to listen to the explicit versions of songs but also don’t want to have to go to YouTube to find the clean version.
This is my top music platform. It has great playlists to look up if you don’t like making your own playlists, but if you do like making your own playlists than it is the best option for you. I have spotify premium and I would say it is worth your money because of the download feature and all the songs you have access too! Love love love spotify!! & it is where artists can upload their songs to get publicity so it’s great to find new fresh music.
I have Spotify Premium, and the amount of songs they have is incredible. I love my downloaded music, and the ease of it all. I love how they create things so personally for me, and there’s so many genres and moods!!! By far my favorite music app, hands down.
I will never make the switch to apple music like my family wants me to because i simply love the way spotify is set up and how to use it is so simple.
Nice change up when I'm really in the mood for some great playlists to work out to.
I recently switched from Apple music to Spotify...and let me tell you, it is super worth it! It has endless songs, and it's also cool how it can link up to Google home . I highly recommend Spotify. Also, the logo is cool.✌🏻
We've enjoyed Spotify premium for not having advertisements between songs and providing a variety of songs.
By far the best music streaming platform. I love the recommendations, the selections, the Spotify originals, and the user design.
Spotify is by far better than apple music in my opinion. It is soo much easier to find new music share playlists and finding friends as well. Super affordable!! especially with the student discounts. I 100% recommend over any other music apps.
Spotify is by far the best music app! They have all the music I like and the best quality of songs. The playlists they offer are always updating and showing new music. Spotify over Apple Music for sure!
Spotify is great, and super affordable. And way worth the price. Any song you could ever want is on there. And you can listen without service if you download the songs. Has visuals for some of the songs too which are really cool. Would reccomend to anyone.
I am a die hard fan of spotify. It sounds so cheesy but I love how they always make special playlists for you every single day, and every end of the year. They make me feel special!
LOVE spotify. I am a premium member with the student discount and it is SO NICE. It is a reasonable price for students and the quality is great. A very wide variety of music and it is easy to navigate the app. You can save songs so that you can listen to them when you don't have wifi which is very nice.
i LOVE spotify. i can have any song i want, they have pre-made playlists, and they give me suggested playlists compared to the type of music i listen to. plus they have a student spotify if you're in college and it's so cheap!
My entire family uses Spotify! We all love it as it is extremely easy to use and it has endless music! I listen to music every single day and by using Spotify I never get bored with my music as there are multiple playlists of new music for me!
Spotify music is my one and only music streaming service. Their prices are low and their collection is infinite. They have all the music I need and more, with little to no cost. It is easy to save songs and make playlists.
Spotify is my favorite place to stream music! From creating my own playlists to using my friends or Spotify recommended i always know i will have good music to listen to.
Spotify is the absolute best, I use it everyday. I love how I can customize my library and create my own playlists, while still finding new music.
I love Spotify! It has every song I search and I am constantly listening to music.
Endless number of songs and tunes all at your fingertips. Membership is definitely worth it and adds many functions that are worth it.