Layla Sleep is a new player to the memory foam/innovative featured mattress market. With a mid-range price point ($900), the mattress is more expensive than products from companies like Zinus, IKEA, or others and less expensive than products from companies like Tempur-Pedic.
The Layla mattress signature feature is the two-sided, “flippable” capability, which has two varying firmness options. Other differentiators include Copper Gel infusion, cooling, and support. Competitive brands include three other breakout startups in the past five to six years, namely Purple, Casper, and Nectar.
Layla’s defining feature is its innovative two-way function that features a firm side and a soft side. Buyers can decide which side is more comfortable, without having to return the mattress after the purchase. Especially for customers buying online without trying, this feature provides a huge benefit to reducing the hassle of a long-term purchase.
Beyond the two-way function, Layla design incorporates special features like Copper Gel cooling and support, key priorities of its founding management team.
For a purchase at this size and weight, free shipping is a perk you can't dismiss. Customers in all U.S. states except for Alaska and Hawaii can enjoy free shipping.
Layla’s primary point of purchase is through online shopping, which makes it one of the more accessible products — no need to have a local store or distributor in your city. You can purchase a Layla product online and ship to any U.S. state, although Alaska and Hawaii have an add-on shipping charge of $125.
For dual firmness, memory foam, Copper Gel, and supportive features, the price point of $499–$999 is considered mid-range, compared to lower-end models like IKEA ($299–$499), and Zinus ($150–$600).
Customers living in Alaska or Hawaii are required to pay a $125 shipping charge, which is pretty steep for a product in this price range, although understandable given the distance and weight.
In exchange for a very generous return policy, Layla encourages customers to donate unsatisfactory mattresses to a local shelter or nonprofit. Customers are required to give a two-week time period from date of purchase before returning or exchanging.
Only two model types are available: the Memory Foam or Hybrid mattress. For customers who are keen on the function and features of this offering, the other aspects of the purchase will outweigh the lack of variety. But if a range of options and an in-person experience to test out the possibilities is of interest, Layla may not be the right path for you.
Families on a budget will find the entry point of $499 for a twin to be steeper than other options, like IKEA or Zinus, who offer comparable memory foam mattresses, at a much lower price point.
In particular, the Memory Foam model has less structure than a traditional mattress. The hybrid model appears to make up the gap, but at a much higher — $400+ per model — rate.