Awara
Is This Your Business?Author: Kaitlyn Short
Awara is an environmentally friendly mattress brand that came to market in 2019. It is nestled under the umbrella company Resident, which specializes in home products. Awara specifically offers only one type of mattress, in the following sizes: Twin, Twin XL, Full, Queen, California King, and King.
Each size of mattress offered by Awara has a total height of 13 inches and includes the following features:
- Breathable organic materials
- 4-inch layer of cooling Dunlop Latex Foam
- 9-inch core of premium pocketed coils
- Soft base layer with 4 reinforced handles for ease of moving
Awara’s mission is to provide consumers with a mattress made of naturally sourced materials that is also better for sleep and overall well-being. The company's goal is to give customers the best sleep of their life.
The best way to purchase an Awara mattress is through the company website. Customers can also purchase bases, frames, headboards, and organic bedding from the site.
The company has several certifications, including the following: Rainforest Alliance Certified, No Poly Foams, No Lead, Water Based Adhesives, and Handmade.
It has also won several awards, including the Tuck Awards for Best Latex Mattress and Best Eco-Friendly Mattress, the Slumber Yard Award for Best Natural Organic Mattress, and the Mattress Advisor Award for Best Organic Mattress.
Top Ranked Companies
The Good
- Made with Organic Materials
- Designed for Comfort
- Eco-Friendly
- Offers 1-Year Trial Period and Forever Warranty
- Comparisons with Other Brands on Website
- Free Shipping and Returns
Made with Organic Materials
While many mattresses are made from other types of foam or non-organic latex, Awara’s mattress consists of completely natural- and organic-sourced materials. The company does not include any chemicals or fillers created in a lab. This means it doesn’t produce the odor that other mattresses will. This also speaks to Awara’s concern for the environment and desire to produce a sustainable, earth-friendly product for environmentally conscious buyers.
Designed for Comfort
Awara’s mattress is designed with materials that are meant to contour to an individual’s body shape. This serves to align the spine and alleviate points of pressure while sleeping. Plus, the mattress’s combination of natural latex and coils is designed to minimize motion transfer so customers can enjoy a more restful sleep.
Eco-Friendly
Awara has partnered with Trees for the Future, an organization that plants trees for every mattress that Awara sells and that also seeks to eradicate poverty and provide families with sustainable food sources in Sub Saharan Africa. Awara is concerned about the environment and attempts to both maintain a sustainable supply chain and create long-lasting, durable products.
Offers 1-Year Trial Period and Forever Warranty
While many mattress companies offer 30- to 100-day trial periods and multi-year warranties, Awara is a step above. Customers who choose to purchase a mattress from Awara have 365 days to decide whether they want to keep it or not. If they choose not to, Awara offers to help customers return or donate the mattress, free of charge.
In addition, the company offers a lifetime warranty because it is committed to providing quality, durable products that are designed to last a lifetime. Awara will replace defective mattresses at no cost to the customer, but the company is also determined to deliver such a high-quality product that returns are rare.
Comparisons with Other Brands on Website
Rather than making you search across multiple websites for different mattress brands and how they compare to Awara, the company has included a page on its website where consumers can view the features of its mattress compared to those of its competitors. The comparison information is presented in an easy-to-read format and lists key elements that appeal to most mattress buyers.
Free Shipping and Returns
Awara offers free shipping on its mattresses, and they usually ship within 24 hours of the order being placed. Delivery usually takes two to five business days from the day of purchase,
Awara’s Sleep Concierge will work with any customers who are not completely satisfied with their purchase and want to return it within the 365-day trial window. The company will help customers determine the most convenient way for the mattress to be donated or disposed of locally.
The Bad
- Shipping Not Free Everywhere
- Higher Cost
- Lack of Variety/Options
Shipping Not Free Everywhere
While Awara does offer free shipping to many locations, this perk is not universal. The benefit applies only to purchases being delivered within the contiguous US; thus, purchases being sent to Alaska, Hawaii, Guam, etc. incur a shipping fee that is non-refundable.
Higher Cost
Because Awara prides itself on sustainably sourcing its materials and providing a luxury sleep experience, its mattresses are more expensive. Customers pay a premium in order to get a higher-end experience. Thus, compared to other mattress brands, which may offer mattresses for under $500, Awara’s cheapest mattress (Twin-size) is roughly $900–$1,200.
Lack of Variety/Options
Because the Awara mattress is so specialized, the company does not offer much variety at all. In fact, all a customer has to decide is which size mattress to buy. While this may be appealing to some customers, others might prefer more customizable options when choosing a mattress.
The Bottom Line
Awara mattresses offer a luxurious and earth-conscious sleeping experience for consumers. The company has an excellent return policy and lifetime warranty, so ordering a mattress through Awara is low risk. While the cost of an Awara mattress may be slightly higher than that of other mattress brands, the product is durable and meant to last a lifetime. Awara is a good option for customers looking to invest in a sustainable brand and enjoy a peaceful night’s sleep.
