Lincoln Financial Group Logo

Lincoln Financial Group

Is This Your Business?
star star star star star_border
LAST UPDATED: September 18th, 2023

Lincoln Financial Group is a Fortune 500 company that offers a range of financial services and solutions, including life insurance, annuities, retirement planning services, employee benefits, etc.

The company was established in 1905 and has a long history of high ratings from A.M. Best, Moody's, and Standard & Poor's. 

Top Ranked Companies


The Good

  • Financial Strength Rating
  • Term Life Insurance
  • Permanent Policies
  • Tele-App

Financial Strength Rating

All insurance companies are subject to financial ratings that determine their ability to pay claims to policyholders. The ratings are given by third-party agencies (A.M. Best, Fitch, etc.) and help consumers find a trustworthy insurance provider. 

Lincoln Financial Group has a solid history of receiving high financial ratings from rating agencies such as A.M. Best, Moody's, Standard & Poor's, and Fitch. 

A.M. Best is probably the most recognized rating agency and has given Lincoln Financial Group an A+ rating. 

Term Life Insurance

Lincoln Financial Group offers two term life insurance policies. These policies are a great option if you want coverage fast and for an affordable price. 

Lincoln TermAccel is a good option for those in good health and who want a decent length of coverage (you can get a policy for 10, 15, 20, or 30 years). The process is simple and fully automated. Consumers can apply online, and policies can be issued in as little as two days.

Coverage starts at $100,000 and goes up to $2.5 million. You might not need a medical exam with this option. 

Lincoln LifeElements is a better choice for those looking for more comprehensive coverage. Coverage can last for 10, 15, 20, or 30 years and extends to your family, business, or both. 

Permanent Policies

Lincoln Financial Group has a couple of permanent life policies available. These policies are generally customizable and flexible and offer lifetime protection. 

If you are interested, Lincoln Financial Group offers universal, indexed universal, and variable universal policies that build cash value over time.


Not everyone will need a medical exam or bloodwork to qualify for life insurance. To help streamline the entire process, Lincoln Financial Group offers a tele-app option.


The Bad

  • Vague Information

Vague Information

Lincoln Financial Group's website isn't the most informative. Our research team found a lot of vague information followed up with "speak to one of our financial professionals." While this may not bother some people, others will find it frustrating to take time out of their day to speak with someone on the phone. It would be nice if Lincoln Financial Group were a bit more upfront with at least some of the details regarding their policies. 


The Bottom Line

If you're hoping to learn more about life insurance and get familiar with the jargon before speaking with a company representative, Lincoln Financial Group may not be the best place to start. The company's website is vague and often requires you to speak with a customer service rep for even the most minor details.

However, that doesn't mean that the company isn't a good option for life insurance policies. We believe most consumers will want to look into Lincoln Financial Group's TermAccel policy as it does not require a medical exam and you can get coverage in just a few days. 

Overall, Lincoln Financial Group is a trustworthy life insurance provider with a solid history of paying out claims. Remember that with all life insurance companies, it's best to decide what you want and your budget ahead of time — that way, you don't end up paying for coverage you don't need.  

Was this content helpful?
thumb_up Yes thumb_down No

Star Rating


star star star star star_border

4 Reviews

Review Breakdown

5 grade


4 grade


3 grade


2 grade


1 grade


Sentiment Criteria


star star star star star_half


star star star star_half star_border


star star star star_half star_border


star star star star star_border

Filter by:


Sort by:


Review Source

star star star star star

Rebecca Wilhelm Ponte Vedra, FL

My life insurance comes through my work, but Lincoln Financial Group makes it so easy to choose them. They keep our prices realistic, so we know we can support our families if anything every happend to us. I appreciate their support.

2 years ago

star star star star star_border

Lucky Arevalo Washington, DC

The representative I worked with was clear in her explanations of the services they provide; she contacts me 2x a year to check to see if my status has changed; and the company has services I need.

6 years ago

star star star_border star_border star_border

Eric San Francisco, CA

have a term life insurance with them through a broker. policy is cheap. customer service through phone is terrible. the website is also from 15 years ago. You also can't even download policy docs on the on the online. they want me to pay $25 and can only mail it to me.... havent seen any insurance company that is this back wards

4 years ago

star star star star star_border

Mary Sweeney

The policy I have allows me to have it as a traditional Life Insurance policy but also use it to cover longterm care insurance if needed.

5 years ago