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EmploymentGuide

Is This Your Business?
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Author: Kaitlyn Short

LAST UPDATED: June 27th, 2019

The Employment Guide began in 1995 solely as a print publication aimed to help hourly and skilled trade workers find employment. The company continues to distribute a weekly publication in over 30 cities, but now also has a digital platform for posting and searching for job opportunities. The Employment Guide is based in Virginia Beach, VA.  

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The Good

  • Price range
  • Special features
  • Experience
  • Range of professions
Price Range
The Employment Guide publication is free to readership both in print and online, as is the job listing database. The company makes their revenue through job recruiters, online media resellers, and advertising agencies. Prices for posting a job start at $50 per week per job.
Special Features
The Employment Guide has the features we expect to see in any job search engine-job alerts, browsing options, and recommended jobs based on previous searches. There are only a couple noticeable features unique to the company:
  • The main one is, of course, the print publication version of The Employment Guide. These publications are distributed weekly in 31 cities across the U.S. They can be found in green boxes on city streets and display racks inside grocery and convenience stores, as well as in job placement centers and libraries.
  • The Employment Guide takes a special interest in helping military veterans find jobs by showcasing job openings specifically with veterans in mind. These are searchable by company, state, and city.
Experience
The Employment Guide was founded in 1995 as a local job and career education publication, giving the company over two decades of experience in the job search industry.
Range of Professions
You might be looking for entry-level positions, senior management or anything in between. Likewise, you may be looking for jobs in the transportation and logistics field, the medical field, the business industry or a host of other possibilities. Employment Guide has openings in these fields and many more.
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The Bad

  • Reach
  • Resources and learning materials
  • Customer support
  • Lack of salary information
Reach
The company's quantifiable reach is relatively small, with about 100,000 jobs in their database at any one time, compared to several million jobs in other databases. However, despite their online database reach being small in number, The Employment Guide's printed publication likely reaches job seekers who might not have convenient access to the Internet. Their print publication is distributed throughout 30 cities in the U.S. with a total of 560,000 copies printed weekly.
Resources and Learning Materials
The Employment Guide's blog, found at blog.employmentguide.com, gives job seekers a taste of tips and trends applicable to various job industries, such as transportation and healthcare. The blog also features general job search advice, such as how to prepare for random interview questions, creating an impressive resume, and utilizing social media in the recruiting process. Unfortunately, the blog is not very user friendly or easy on the eyes, and archived materials are difficult to access.
Customer Support
Customer support is essential for any business, regardless of the service it provides. Employment Guide doesn't provide much for posters as for as support is concerned. If you have billing questions or job-posting questions, you'll be disappointed with the lack of help available. Be prepared for some frustration. The primary form of contact for customer service is an online submission form. Though they say they will respond within 1-2 business days, users should expect the wait to be longer than that. Phone assistance is available Monday-Friday between 8:30 AM - 5:00 PM EST (1-877-876-4039).
Lack of Salary Information
Those seeking to find and apply for jobs won't find much information about salary, which is, of course, an integral part of the process. There is little data regarding nationwide salary statistics, either. Both of these would enhance the potential candidate's experience.
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The Bottom Line

The Employment Guide is one of the weaker online job search engines. It lags behind the top companies in reach, special tools, and customer support promptness. But that doesn't mean job seekers won't find good quality, entry to mid-management level job opportunities. This company might be the perfect fit for a recruiter living in one of the cities where The Employment Guide is distributed in print.
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