Officially created in 1962, Target was one of very few stores that combined fashion, quality, and service with the low prices of a discount store. As time went on, Target became more and more popular and began to branch out all over the United States. Now known for its motto of “Expect more, pay less”, Target strives for just that. This company wants their customers feeling like they are receiving a strong amount of quality for an appropriate price in all of their products. Target may not be just a furniture store, but they do have home furnishing options that may just entice the everyday customer.
Target has many great values going for them. They are a department store ranging from products in clothing and food, to things such as home and furniture. Selling furniture in their stores allows customers the convenience of purchasing items from all different departments in one place. The categories of furniture they sell include lamps and lighting, rugs, bedding, bath, dining and entertainment and kid's home. The furniture sold at Target stores is found to be practical and affordable for those looking for the simple or temporary lifestyle. Other products are more durable and satisfactory for the everyday home. The combination of these products create shopping opportunities for all customers. One plus about Target is their free shipping option. If customers pay for over $25 in merchandise they are eligible for free shipping which is very appreciated by many people I'm sure. With their slogan being "expect more, pay less", it's not a surprise to find promotions or deals popping up everywhere on their website. They are working to help customers find what they are looking for at the most convenient cost they can. Another benefit Target brings is that they have a solid return policy. They offer a standard 1 year warranty for all of their store-owned products. Products that are not store owned may be returned within 90 days of purchase. Target also offers a RedCard that may be beneficial to some. Customers using a RedCard become available to receive 30 extra days to return items. These cardholders will receive 5% off every purchase and free shipping on every purchase. Another plus that Target is able to do involves price matching. If a customer brings in a coupon or proof of the same product that target owns that is priced lower than what Target has it priced at, Target will price match. They are willing to price match for their customers, but will not match any special promotions or deals that may be going on at another stores, only standard pricing items. Target has a lot to offer the everyday customer and brings options to those looking for quality at a reasonable price.
Although Target has many perks, there are a couple things that make buying furniture slightly more difficult through their store. Since it is a department store and has a variety of many other products, the furniture section is not as large as some might prefer. They have little options compared to other furniture stores that strictly focus on selling furniture and home accessories alone. Two other categories that were found slightly concerning were the advertising/sales category as well as their delivery category. Individuals were complaining of issues regarding purchases not being dispersed correctly on their debit cards, as well as other troubles including honoring promises/promotions that were made on their website. Delivery issues consisted of individuals not being able to track their items after they were shipped, not receiving their items in a timely manner, and not being able to communicate successfully about delivery concerns with any representative from the company. Customers complained of spending countless unnecessary hours on the phone or via email negotiating or brain storming solutions to their predicaments. Something else to be cautious of might include the extra fees that may be added to the price of the furniture purchased if it is excessive or is being delivered to a home that is farther away from the distribution center. The website might say free shipping, but it is a good idea to always check into the fine details to ensure you know what you really are paying for.
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