Florida Blue began in 1944. It is a subsidiary of BlueCross BlueShield and offers health insurance in Florida. Whether you are looking for a Medicare plan or an individual or family plan, Florida Blue has options for you.

The Good

  • Plans Available
  • Member Benefits
  • Insurance For Employers

Plans Available

Florida Blue offers health plans for individuals and families. To view plan coverage and costs, input your zip code and other demographic information on Florida Blue’s website.

Florida Blue also offers Medicare Advantage, Medigap, and Prescription Drug plans.

Member Benefits

Like many health insurers, Florida Blue offers 24/7 virtual health care. This benefit allows members to get advice and have access to health care professionals all the time. It’s useful for non-emergency situations.

Florida Blue stands out with its Florida Blue Centers. At these centers, members can take free fitness classes, participate in wellness programs, work with insurance agents, learn more about health care tech, and more.

Florida Blue members can also participate in Blue365 for wellness rewards and discounts.

Insurance for Employers

Florida Blue also offers group health insurance plans to employers. In addition to group health insurance plans, Florida Blue also carries dental, life, vision, and disability insurance.

Employers can also offer voluntary life insurance, critical illness, hospital, and accident insurance through Florida Blue.

For more information on offerings and costs, employers should work with Florida Blue directly.

Get Quote

The Bad

  • Limited Service Area

Limited Service Area

Florida Blue’s plans are not available in every state. If Florida Blue doesn’t offer plans in your area, you may need to consider other health insurers or look for another BlueCross BlueShield subsidiary.

The Bottom Line

If Florida Blue is available to you, it’s a great option for health insurance. Its Florida Blue Centers are great resources for health information and maintaining healthy habits. The centers also help Florida Blue members understand their health insurance.

For more information on Florida Blue plans and costs, you should work with the company directly.

We'll Introduce You!

Call our recommended rep over at Florida Blue below.

1-(877) 586-7274

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