Ally was founded in 1919. Ally Invest offers two options for financial advising: a self-directed online trading service and a managed portfolio option. With self-directed trading, you get 90 days of commission-free trades as soon as you open your account and you can access in-depth research and market analysis tools to guide your decisions. With managed portfolios, your portfolio is monitored and automatically rebalanced to ensure it stays on track with your goals.
Ally Invest’s minimum initial investment is $100. With managed portfolios, there are no advisory fees, annual charges, or rebalancing fees. Ally is unique in that it sets aside 30 percent of your portfolio as an interest-earning cash buffer.