The Ready Store is a subsidiary of the Saratoga Trading Company, headquartered in Draper, UT. The company was founded in 2002 by Jeff and Amy Davis, selling 72-hour kits from their home. Today the company is small but thriving, still owned by the founding couple. They have a collection of awards, including #1 Food Storage Company. They have also been mentioned in the Wall Street Journal and the New York Times.
- Product selection
- Educational section
- Social media
The Ready Store has clearly put its all into being the most extensive preparedness store out there, and they get top marks for selection. The online store offers thousands of items, with a huge array of food storage in particular. Whether you want freeze-dried, MREs, dehydrated, or standard storage items like wheat and rice, they will have it.
There is also a wide selection of other preparedness items including:
- Water storage
- Survival kits
- First aid
- Fuel and power items
- DIY supplies
In addition to the store, there is a large educational section, which includes a well-stocked blog, weather tracker, calculators, and videos. There is a section offering printables designed to help you prepare your own readiness binder - a great idea, since online articles are unlikely to be available in a true crisis.
Interested users can also connect with the company on social media, including a delightful Pinterest page featuring a wealth of informative information along with fun extras.
The only criticism we have is a minor one - we think the informative articles would be easier to browse if they were indexed topically, rather than arranged by publication date. Using the search function somewhat overcomes this obstacle, though the user will still need to scroll through article previews to search for a particular topic.
The Bottom Line
The Ready Store is a solid company which we are happy to recommend. The selection and Price Match Guarantee assure consumers that they will find what they are looking for at a competitive price. There are a lot of useful educational resources as well, including a lot of DIY and homesteading content which is not as common on the preparation sites we have seen.