Yesmail

Yesmail offers full-featured enterprise email marketing for large companies. The average customer of Yesmail sends millions of marketing emails per month. As such, their products do not make sense for anyone but the largest companies. They provide full-featured services and offer a full marketing suite integrated with the latest tools to help large companies connect with their customers and maintain and improve their ROI on their marketing.

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The Good

• Success framework
• Personalized service

Yesmail fills a need for the largest of companies. They follow a set and determined framework for each of their clients to design a personalized and comprehensive strategy to maximize their digital marketing strategies. The steps in their framework include: diagnose, define, design, develop and deploy. Yesmail diagnoses a client's existing program by going over each program component and gaining an in-depth understanding of its objectives. After diagnosing, they define areas of improvement and the most effective and efficient ways to optimize each client's digital program. Next, Yesmail designs data-driven, visually stunning creative campaigns to reach program goals and enhance the customer experience. Since each company is unique, Yesmail develops the right framework and technology to cater to each client's unique objectives and distinct target audience. Finally, Yesmail deploys a custom solution to achieve program objectives and take them to the next level. By utilizing this approach, Yesmail is able to create digital marketing campaigns which are as unique as each of their individual clients. Along with the personalized and customized service, Yesmail offers each of their clients a personalized experience by assigning them to one of their highly trained representatives who takes the time to know their clients, their business and goals.

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The Bad

• Limited resources
• Lack of transparency

Yesmail does not offer services to any but the largest companies, so their services are not reasonable for most. Unlike their competitors, they do not offer many tips or education via their site, since their product is vastly tailored to a specific demographic, the need is not there. In order to obtain pricing or contract information, it is necessary to receive a personalized demo from one of Yesmail's sales staff. In short, there are three main ways in which Yesmail could improve its services:

1. Provide pricing information upfront. Many other email marketing companies are transparent about their pricing, which makes customers more confident moving forward with their purchase.
2. Offer a free trial of its services. While a free demo is good for advertising, it does not allow customers to truly engage with their email marketing platform.
3. Provide A/B campaign testing.

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The Bottom Line

We recommend Yesmail for large clients. They are able to use their experience and tools to head a robust digital campaign. Yesmail services the largest companies, and has a proven track record in doing so. We do not recommend them to midsize to small businesses.