Infusionsoft

Author: Kaitlyn Short

Infusionsoft fills a niche needed for small businesses. They offer a complete CRM package and email/social media marketing tools for small businesses. Their customer service is friendly and their website is clean. The site does not fully explain all of their features and pricing is only obtained through a consultant. Infusionsoft is entrepreneurial minded and innovative in their offerings. They are based in Arizona and boast over 24,000 active customers.

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The Good

• Automated marketing program
• Tools
• Social media
• Customer support
• Mobile app

Infusionsoft offers tools for small businesses to have a full featured CRM and automated marketing program. Infusionsoft brings the highest levels of technology, customer service and friendly CRM and marketing tools to small business. Infusionsoft works to give small business the service and tools which were previously only available to the largest companies and it is evident in how the company interacts via its website and via their customer service consultants. As would be expected, Infusionsoft maintains robust social media accounts giving relevant and pertinent information to their customers and those looking for tips in email and social media marketing. Several of the YouTube videos are about one year old, they are relevant. Content is not as frequently uploaded onto YouTube as the other social media channels.

• LinkedIn
• Facebook
• Twitter
• YouTube

Infusionsoft has multiple ways to contact representatives - via phone, online chat or web form, making it easy to receive assistance. One can manage their campaigns by using Infusionsoft's full-featured mobile app.

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The Bad

• Limited feature descriptions
• Additional costs
• No free trial

Infusionsoft's features are not fully explained online and to get full descriptions, one must request information from a consultant, which took some time to receive. Products are presented piece in many ways (3^rd party applications like GroSocial and PlusThis), making the product more expensive than it appears upfront. Paying more for social media sharing and surveys doesn't make a lot of sense when other companies offer these services integrated with their products. Infusionsoft does not currently offer a free trial for their services and is more expensive than their competitors.

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The Bottom Line

Our review team began their analysis excited by the interactions which they had with the first impressions about Infusionsoft. However, as they interacted more and researched more about the company, they began to change their minds. Infusionsoft's email marketing pricing is not easy to find on the website and required contact with a consultant to obtain. Additionally, many important features for email marketing strategies are available as add-ons, and at an additional cost. Making the analysis trickier is the fact that some of the companies recommended by Infusionsoft are those actually owned by Infusionsoft. One wonders if this practice is simply another way to increase prices and keep the money in the company. Our team is cautious in recommending Infusionsoft for most companies for the reasons stated above.