Force Marketing

Force Marketing is a niche digital and direct mail marketing company for used and new car dealerships. They are a full service agency, offering a comprehensive package for dealerships. They have won many awards since 2012 for excellence in customer service. Their website doesn't give much information as far as their features and to receive information, one must speak to a consultant. Our review team had challenges getting more than a simple "yes" or "no" from the sales consultants.  

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The Good

For automotive dealers wanting a full service option for their marketing, Force Marketing is a great solution. They have demonstrated their ability to increase auto sales in several areas and have many satisfied customers. The sales consultants are friendly and helpful, but are very hard-sell oriented and focused on creating new clients for their company. Case studies and testimonials are abundant on this site, showing that customers using Force Marketing for their digital and print marketing campaigns are pleased with their service and the ROI. The company also offers its users free webinars to discuss marketing techniques and how best to use Force Marketing's email campaign platform.

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The Bad

This company is focused in one niche and so for most, will not work. Their website speaks clearly about their accomplishments and shares testimonials and case studies without saying much about the exact features which they have in their marketing plans or prices for their services. In fact, Force Marketing does not provide any pricing information on its site at all. And while pricing is heavily dependent upon company size, etc., not being transparent about pricing estimates could dissuade potential customers from pursuing a working relationship with Force Marketing. Furthermore, this company offers neither a free trial nor a money back guarantee on any of its products or services. Potential customers are more or less at the mercy of testimonials alone when weighing the potential value Force Marketing could add to their dealership.

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The Bottom Line

Force Marketing is a proven marketing solution for automobile dealerships. They offer complete print and digital marketing plans and, according to their testimonials, have many satisfied customers. For an automobile dealership wanting to increase their marketing plan, Force Marketing is worth looking into and is recommended by our review team; however, regardless of industry, Force Marketing lacks certain qualities that its competitors offer upfront, and customers should be prepared to do some digging before they can get an accurate quote for Force Marketing's services.