ReachMail

Author: Kaitlyn Short

ReachMail offers solutions for creating, sending, and analyzing your email campaigns. Since 2001, they've focused on two things: "make the easiest way for marketers to send email" and "have the best, personal customer service." An incredibly generous free plan, ReachMail is currently seeking to prove that they offer more features and a better platform for less than you'll pay with their competitors.

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The Good

• Free trial
• Templates
• Reporting
• Built-in survey creator

ReachMail has time limit on the free trial and you can send up to 15,000 emails per month to up to 5,000 contacts. That gives small businesses a lot of resources and options without having to spend a dime. And if you do need to upgrade to a paid plan, they start at only $10 per month. The only features not included on a free account are Google Analytics, email previews, priority sending, and a custom email template Not only are there hundreds of free templates to choose from, all paid accounts get a free custom template. Designers take your inspiration and build a template to match your style and brand. This is another unique feature that sets ReachMail apart from many of their competitors. ReachMail's reporting lets you know how successful your campaigns are. You can see how many emails were opened, how many bounced, spam complaints, and which links received the most clicks. Deliver your campaign to multiple lists and see side-by-side delivery statistics to see which was more successful. Many sights offer similar analysis, but what is more unique to ReachMail is that their reports also analyze social media. You can post your email to Facebook or Twitter and then see how often it is clicked. Another feature that comes standard that is lacking for many of ReachMail's competitors is a built in survey creator. You don't have to create any third party accounts. Simply build the survey through ReachMail and get real-time results.

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The Bad

• No unlimited sending
• Recurring autoresponders
• Customer support

None of ReachMail's plans offer unlimited sending. If you need to send more emails than your monthly plan allows, you'll be charged for every thousand you send at a rate ranging from $1.50-$0.74 per thousand. ReachMail offers autoresponders, but only recurring ones. You can send a timed email, for example to a new subscriber, at an exact time or frequency. However, they do not offer triggered autoresponders which allow you to set up emails that will go out based on your subscribers' actions-what they click, if an email goes unopened, etc. Two of the most obvious features that ReachMail lacks is an online support chat and mobile email optimization. They boast superior customer service, but they don't offer 24/7 support and they don't allow you to chat with a representative to get questions answered. Additionally, considering how much is done on smart phones, it's rather limiting that they don't optimize their templates for mobile phones.

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The Bottom Line

ReachMail's approach to business is to offer more than their competitors at a cheaper price. For the most part, they seem to accomplish this. They offer a number of features that other email marketing companies either don't offer or only offer at a, sometimes substantial, fee. These features include a custom template design specific to your company, a built-in survey builder, and reporting that accounts for social media clicks. Additionally, their free plan never expires and offers generous subscriber and send limits, as well as most of the same features as paid plans. However, ReachMail lacks mobile email optimization and trigger-based campaigning, which may be a big problem for some users. Also, for a company that brags about always being available for support, they don't offer 24/7 phone or email support and they don't offer chat at all.