Pinpointe

Author: Kaitlyn Short

Pinpointe offers their services for small, medium and large businesses. They offer different pricing structures so that you can select the plan that makes the most sense for your company. Features are abundant with Pinpointe and their interface is clean and well designed for maximum productivity.

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The Good

• Features
• Policies

Pinpointe offers a comprehensive list of features for their users, giving even small businesses access to tools that their larger competitors take for granted.   In fact, without using the extensive training materials, one can see how many of the powerful tools provided by Pinpointe might be left unused or overlooked by an inexperienced user. Pinpointe also has some policies in place that set it apart from some of its competitors. For example, Pinpoint offers a free 15-day trial of its email marketing services that allow customers to test drive Pinpointe and make a more informed decision. Additionally, Pinpointe provides a 30-day money back guarantee (one of the few in the industry to do so).

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The Bad

• Website
• Training

Pinpointe's website feels in some places as though there were two sites which were melded together and leaves the user scratching their head, wondering what they have missed. There are mentions of "agency" and "enterprise" plans, but little real mention of them on their pages. Our review team strives to simulate experiences as closely as possible to what a new and prospective customer might, and as such attempts contact via each possible and published channel. Phone agents did not give information and said that they needed to transfer the request to a different department. Our review team did not receive requested information in a reasonable timeframe (3+ business days) about the Agency and Enterprise products. While Pinpointe has an extensive training manual (192 pages) which is detailed and allows the new customer to learn the best ways to use Pinpointe to its fullest. Our review team notes that most people today do not have time to study such an extensive document as well as to watch the webinars and intro videos. Pinpointe also lacks mobile-friend email templates, which severely limits its ability to reach customers who check their emails primarily on their mobile devices.

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The Bottom Line

In spite of stating that this product is for anyone, the company's extensive training shows that the art of email marketing (done right) is much more than sending out an email. Their tools are complete and accomplish that which is stated, but the amount of training materials to learn - especially for those just starting, or those like a few of our reviewers who are perfectionists - may be off-putting for some. The materials are easy to follow and allow customers wanting a complete solution for their marketing and wanting the tools and knowledge to create dynamic email marketing campaigns. Our review team saw that Pinpointe did have some great tools and training materials but their customer service was disappointing.