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Mailigen provides an email marketing system to business of all sizes. This web-based email marketing solution was founded in 2009 to help you create and deliver targeted marketing campaigns. You can create professional emails, newsletters, surveys, and signup forms through their custom designed templates.

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The Good

  • Templages
  • API integration
  • SMS and mobile marketing
  • Money back guarantee

With over 130 templates and the ability to design and save your own templates, Mailigen provides several options for you to create emails that fit your company's style and needs. Their templates allow you to add your own symbols, links, tags, and pictures and give you up to 10MB of photo storage space included with all of their plans. All of the functions you need to create your email are available in a single toolbar making the process more efficient. With the Autoresponder, you can set up follow-up emails depending on what your customer clicks or needs so that they get immediate, responses that look personalized.

The Application Programming Interface (API) allows you to manage your contacts and gather statistics. Mailigen capitalizes on Google Analytics to provide users with real-time, thorough analysis of data from email campaigns-how many emails were opened, which customers opened them, which links were clicked, unsubscribe requests, forwarded emails, new subscribers, etc. It makes it easy to see how successful your email campaigns are.

Mailigen also offers SMS and mobile marketing, enabling you and your business to delivery text messages to more than 200 countries and territories, helping to further connect you with your customer base in the most effective ways. They also capitalize on social media by allowing you to connect with numerous sites including Facebook, Twitter, and LinkedIn. The emails you create aren't limited just to inboxes and can be accessed and shared on social media sites, as well, which makes it even more important to have access to aesthetic templates. It's one more way to generate new customers.

If you decide to give Mailigen a try beyond the free trial, they offer a money back guarantee if you find that the investment isn't paying off. They are one of few competitors to do so which says a lot about how confident they are in their product.

The Bad

  • No inbox preview tool
  • Unorganized library

Currently Malign doesn't offer an inbox preview tool which would allow you to see what your customers see when they open your email. The lack of a preview tool denies customers the chance to catch formatting and design errors prior to sending out emails.

With all of the template and design options, users have found that the library is difficult to manage because there's no way to organize it. This gets particularly difficult if you run multiple campaigns for different branches of the business or in different countries.

The Bottom Line

While there are a few limitations with Mailigen's email marketing system (the most significant being the lack of preview capabilities), customers are generally very positive about their experiences with Mailigen. Most users find that they are able to create unique and professional emails using the templates and tools included in the packages. The analytics are thorough and helpful in giving users an in-depth understanding of how successful their marketing is in real-time and automated responses can react to your customers' needs without you ever having to click a button. With a free trial, plans starting at $10, and money back guarantee, there's not much to hold you back from seeing if Mailigen works for you.


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