Emma

Author: Kaitlyn Short

Currently being used by over 30,00 companies and organizations around the world, Emma (or MyEmma) was designed for professionals who want a more stylish and youthful email campaign.

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The Good

• Plan options
• Newsletter template
• Features
• Customer support

Emma recognizes that not all companies need the same things. They offer 5 "editions" with different features and prices-Professional Edition, Agency Edition, Franchise Edition, Nonprofit Edition, and University Edition. Emma also offers a free 60-day trial. With your paid Emma account, you'll get a custom-made newsletter template made by Emma's in-house designers at no extra cost which sets Emma apart from many similarly priced competitors. Another feature that sets Emma apart is the survey-builder with real-time reporting. Emma seeks to be a more stylish and youthful option, but that doesn't mean that they don't pack their interface full of features. Emma offers real time response tracking, auto-responders, surveys, and spam checkers. They also have apps for Android and Apple devices so you can monitor your click maps and other analytics right from your device on the go. Emma provides video tutorials and a blog with helpful tips. They also offer 24/7 customer service via chat, in addition to phone and email support. In addition to the amount of supportive material and customer service availability, Emma has an intuitive platform with templates and tools that are customized to you.

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The Bad

• Setup fee
• Limited testing options
• Lack of templates
• No logo removal

Emma requires a setup fee, which can be a bit of a turnoff consider that many competitors do not. The fee is $250 and covers a custom template, header, and footer graphic. So while there is no contract, the upfront cost means you're somewhat invested. Using Google Analytics, you can create what Emma refers to as split subject line testing which is their version of A/B testing, but Emma's version is not as thorough. There's no way to send different campaigns to different segments and analyze which was more successful. Even though Emma designs a custom template for your company right off the bat, they have significantly less templates available compared with competitors. They have fewer than 50 available compared with other companies that often have hundreds. Emma doesn't offer the option to remove their brand logo from your email campaigns, which could be a deal-breaker, especially for bigger companies willing to pay for this feature.

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The Bottom Line

Emma is widely known for a few traits-it's easy to use, stylish, and has great customer service. Their prices are on par with its competitors, but they do require an upfront $250 fee, which can be discouraging. The plus side is that the fee covers a free custom designed template, which can be a big asset to your email marketing. The down side is that Emma offers substantially less free templates than their competitors, so if you grow tired of the custom template, you're a bit limited. Users find Emma's interface clean and easy to use and the analytics are accurate and thorough. There are also a few missing features-the lack of A/B testing probably being the most noticeable-that are found in many of Emma's competitors; however, Emma does offer an alternative that accomplishes something similar. Emma charges based on how many subscribers you have, but doesn't limit how many emails you can send per month which can save a lot of money in the long term, especially if you're sending out a lot of campaigns.