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Currently being used by over 30,00 companies and organizations around the world, Emma (or MyEmma) was designed for professionals who want a more stylish and youthful email campaign.
Emma recognizes that not all companies need the same things. They offer 5 "editions" with different features and prices-Professional Edition, Agency Edition, Franchise Edition, Nonprofit Edition, and University Edition. Emma also offers a free 60-day trial.
With your paid Emma account, you'll get a custom-made newsletter template made by Emma's in-house designers at no extra cost which sets Emma apart from many similarly priced competitors. Another feature that sets Emma apart is the survey-builder with real-time reporting.
Emma seeks to be a more stylish and youthful option, but that doesn't mean that they don't pack their interface full of features. Emma offers real time response tracking, auto-responders, surveys, and spam checkers. They also have apps for Android and Apple devices so you can monitor your click maps and other analytics right from your device on the go.
Emma provides video tutorials and a blog with helpful tips. They also offer 24/7 customer service via chat, in addition to phone and email support. In addition to the amount of supportive material and customer service availability, Emma has an intuitive platform with templates and tools that are customized to you.
Emma requires a setup fee, which can be a bit of a turnoff consider that many competitors do not. The fee is $250 and covers a custom template, header, and footer graphic. So while there is no contract, the upfront cost means you're somewhat invested.
Using Google Analytics, you can create what Emma refers to as split subject line testing which is their version of A/B testing, but Emma's version is not as thorough. There's no way to send different campaigns to different segments and analyze which was more successful.
Even though Emma designs a custom template for your company right off the bat, they have significantly less templates available compared with competitors. They have fewer than 50 available compared with other companies that often have hundreds.
Emma doesn't offer the option to remove their brand logo from your email campaigns, which could be a deal-breaker, especially for bigger companies willing to pay for this feature.
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