Constant Contact started out as "Roving Software" in 1995 and today has become one of the most trusted email marketing providers, passing 50,000 customers by 2005. It is focused on and committed to helping nonprofits and smaller businesses succeed in reach their full potential. Constant Contact provides email newsletter services, surveys, event, Facebook promotions, and online listings for its customers. Companies that are not sure how to proceed in their market can work with Constant Contact to figure out the best marketing strategy for their business. The company was acquired by Endurance International Group in 2016, and ever since its mission has been simple: "help small businesses navigate the promise, power, and potential of the web." This review primarily covers Constant Contact's 60-Day Free Trial; consumers interested in learning more about paid subscription options are encouraged to contact the company directly.

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The Good

  • Competitive Pricing
  • Real-Time Analysis
  • Charitable

Competitive Pricing

Constant Contact is competitively priced in the market and offers services based upon your company's size. Additionally, they offer a 100% money back guarantee (within 30 days of signing up) and a generous 60-day trial. Their templates not only support up to 50 MB of user image hosting, but they are also mobile friendly meaning customers can reach customers of their own almost anywhere. Users can also gain access to Constant Contact's vast image library. The various basic pricing options are as follows (customers can upgrade to the Email Plus plan at affordable prices): 

  • List Size: 0-500. $20/Month After Free Trial.
  • List Size: 501-2,500. $45/Month After Free Trial.
  • List Size: 2,501-5,000. $65/Month After Free Trial.
  • List Size: 5,001-10,000. $95/Month After Free Trial.
  • List Size: 10,001-15,000. $195/Month After Free Trial.
  • List Size: 15,001-25,000. $225/Month After Free Trial.
  • List Size: 25,001-30,000. $295/Month After Free Trial.
  • List Size: 30,001-35,000. $315/Month After Free Trial.
  • List Size: 35,001-50,000. $335/Month After Free Trial.

Customer also qualify for a 10 percent discount on these prices with the 6-month prepaid option. You can also qualify for a 15 percent discount with the 12-month prepaid option.

Real-Time Analysis

Constant Contact offers real-time analysis of your digital campaigns and many tracking features. Their tools are easy to use and put users in charge of creating effective and powerful digital marketing campaigns. The company also features a variety of learning tools on their website as well as hosts a number of in-person and free seminars and webinars across the country to acquaint users with their products. And as Constant Contact maintains its own social media accounts, customers can easily interact with the company and stay privy to upcoming changes or updates.

Charitable

Most companies take advantage of donations for tax purposes, but Constant Contact seems to take charity and community giving to a different level. Other than annual charity auctions, yearly corporate donations of over $150,000, and employee-level community service, the company offers free accounts for youth-focused nonprofits. Additionally, all nonprofits qualify for special discounts. 

The Bad

  • Additional Costs

Some of Constant Contact's features are add-ons, which raises the price of the services. Customer service agents felt more like salespeople and were determined to get a sale rather than answer questions during two of three interactions reported by our review team. Phone support is also only available during business hours, so customers running weekend campaigns will have to wait until the following Monday if they run into any problems.

The Bottom Line

Constant Contact is a good option for many looking to boost their digital marketing strategies. Their free trial doubles that which is offered by their competition. Constant Contact also allows customers to integrate their email marketing campaigns with their existing Twitter and Facebook accounts. With ample how-to information on their site and help via their blog and social media accounts, Constant Contact is a good partner for those looking for email marketing. Our team recommends Constant Contact as a digital marketing tool.

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User Reviews

Star Rating

4.1
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6 Reviews

Review Breakdown

5 star
17%
4 star
67%
3 star
17%
2 star
0%
1 star
0%

Sentiment Criteria

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Kaitlyn Rios

February 21st, 2020 Ogden, UT DETAILS arrow_drop_down
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Constant Contact is an invaluable email campaign tool allowing us to grow our sales and revenue. Easy to use tools, intelligent data analytics, and smart email management tools make Constant Contact highly recommendable.

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Cam McClellan

January 27th, 2020 Magna, UT DETAILS arrow_drop_down
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We use constant contact at my work to send out monthly newsletters. They are easy to work with and we stay in front our clients on a regular basis.

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Michelle W

November 27th, 2019 Coraopolis, PA

Not my favorite platform, but it gets the job done. I used this in one of my internships for a nonprofit and it was a learning curve. Once I got the hang of it, it was okay. Best part of the platform are templates to get you started.

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Nishita

December 11th, 2018 McLean, VA DETAILS arrow_drop_down
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There are a lot of limitations when it comes to formatting, but the biggest limitation is that clients who have Gmail (which is most of them), the email sent from Constant Contact populate their promotions or social folder. Most of our clients did not know about our upcoming events bor even general announcements because it did not land in the primary folder. We have more than 1500 subscribers and last month the opening rate was 3%. We do not know what to do? Look for better options or wait Constant Contact to up their game.

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Sara Jane

July 18th, 2018 Crestwood, KY DETAILS arrow_drop_down
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Service is good, quality is good. I do find they are a step behind technology. Their templates are not as fresh as other services. But they are consistent.

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Dana Milton

November 16th, 2016

We used CC at most of all of marketing jobs in the past and if we didn't use, I always made the suggestion to. They are the best email marketing company and their agency program is great as well. Plus they offer great classes.

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