Started more than 17 years ago, AWeber is an opt-in email marketing service that is currently used by over 120,000 small business, bloggers, and entrepreneurs around the globe. They offer web-based tools designed to help you stay better connected to you customers through email.

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The Good

  • Templates
  • Analytics
  • Free trial

With over 700 ready-to-use email templates, a drag and drop editors, and a free stock image gallery and limitless image hosting space-which isn't offered by many competitors-AWeber's system is designed to make it quick and easy for you to create your email campaigns in minutes.

Through Weber's analytics tools, you can see how successful your email marketing has been in real-time. Through A/B testing, they allow you to delivery different versions of a message and determine which gets the best response. Available reports include:

  • Opens over time
  • List clicks over time
  • New subscribers
  • Subscriber growth
  • Ad tracking
  • Subscriber location
  • Follow-up statistics

The 30-day free trial doesn't limit your features, so you can gain a thorough understanding of Weber's system before you commit to paying to see if it works for you. If you've signed up for the free trial or for a monthly plan, you'll automatically be billed for the next month so that service isn't interrupted, but AWeber offers a 30-day full refund if you're not happy with the service. After the free trial, the prices are affordable and include a lot of great features including unlimited emails, so you won't have to pay more no matter how many emails you decide to send out in a month. You can also save money by signing up for a quarterly or yearly plan to drop the price a bit.

The Bad

  • Credit card
  • Import limitations
  • No survey builder

AWeber requires a credit card for their free trial while many of their competitors do not. Signing up for the free trial also automatically sets you up for a paid account following the trial, so you'll have to cancel the account before it renews by sending an email. It also only lasts 30 days, while many competitors offer free-albeit limited-plans.

AWeber doesn't allow users to import from Gmail or other third-party address books and many reviewers reported that the manual import option was tedious as it only allows you to import 10 contacts per form.

You cannot currently build a survey directly through AWeber. Instead, you have to utilize Google Documents, Survey Monkey, or SurveyGizmo, which can then be integrated into your email message. In order to analyze the results of your survey, you'll have to view reports directly from whichever host you chose to use rather than through AWeber.

The Bottom Line

There are a few features missing from AWeber-most noticeably survey-building and direct import from third parties like Gmail. However, as PC Magazine put it, they deliver email marketing "without a lot off fuss." You have the flexibility to use their tools to create and customize your email campaigns. AWeber also provides a robust set of reports to help you better understand what has failed or succeeded with your past marketing campaigns, ultimately helping you better understand your customers. With the live help options (though not 24/7) and the video tutorials, webinars, and forums for questions, AWeber is designed to help you be successful no matter how experienced you are with email marketing creation, sending, or analysis. Users have found the interface to be user-friendly and simple while still providing a lot of advanced features.

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