Quip launched in 2015 and is one of the largest direct-to-consumer oral care companies. It has experienced rapid growth as a startup and has sold over 4 million of its electric toothbrushes. Despite its recent launch, Quip has already established itself as the first subscription electric toothbrush, refillable floss, toothpaste and gum accepted by the ADA.
It has also continued to expand its offerings. In 2018, its brushes started being stocked at Target. It has also acquired Afora, a startup that offers an alternative to traditional dental insurance. And in 2019 it added kids electric toothbrushes to its product line as well as floss that comes in a refillable canister.
Quip’s product line is meant to meet all of your oral hygiene needs in a one-stop, subscription-based shop. Along with its electric toothbrushes for adults and kids it sells refillable floss, toothpaste, gum, and refillable mouthwash. Its line of refillable floss and mouthwash is a great environmentally friendly addition and is fairly unique among its top electric toothbrush competitors. Overall, Quip offers one of the most comprehensive subscription, direct-to-consumer dental hygiene selections.
Quip’s electric toothbrush is available in two models for both adults and kids: a basic model and a smart version. The smart version is equipped with a Bluetooth® Smart Motor that can give the brusher some minimal brushing feedback with the quip app. The app gives useful feedback and is a great deal; however, there are smart toothbrushes that give more detailed feedback.
The company's electric toothbrushes are also gentler than other major electric toothbrush brands. Quip’s toothbrushes come with just one setting which some experts prefer because it may prevent users from mistakenly brushing too vigorously. The toothbrushes use sonic technology to pulse at 15,000 strokes per minute. This is much gentler than another top sonic toothbrush that pulses at 31,000 strokes per minute. Some more expensive electric toothbrush models pulse at 62,000 strokes per minute. If a user is looking for a gentler electric toothbrush, then Quip’s models will likely be a great fit.
Quip’s toothbrushes are ADA (American Dental Association) Accepted. Companies that achieve the ADA Seal of Acceptance commit resources to test their products to meet the ADA’s standards. A product that bears the ADA Seal of Acceptance demonstrates that it has been demonstrated safe and effective according to ADA requirements.
Quip has the first subscription electric toothbrush, refillable floss, toothpaste and gum accepted by the ADA. This is a major distinction especially at the affordable price that many of its products are offered at. While the largest electric toothbrush makers all have ADA Accepted models, their lower tier brushes at affordable price points are typically not ADA Accepted.
Quip’s toothbrushes are affordable. Its affordability was a founding principal and reason for Quip. Co-founders Simon Enever and Bill May were unimpressed with the affordable electric toothbrushes on the market and decided to develop a better version. Quip’s brushes are priced higher than some top popular electric toothbrushes that you can purchase off the shelf with similar features.
However, it is priced in-line with similar toothbrushes from the top competitors in the vertical. Its smart toothbrush is very affordable when compared to other Bluetooth-enabled toothbrushes. Quip is also likely among the most affordable of ADA-accepted electric toothbrushes.
Almost all electric toothbrush companies offer some sort of warranty. Quip has a very generous warranty and really sets itself apart from its competitors. Quip offers a lifetime guarantee for all products that are associated with an active refill plan. If your item isn’t associated with an active subscription, the product will be covered under warranty for one year from date of purchase. This is a great warranty policy.
Plastic toothbrushes and floss picks add millions of pounds of waste each year and are a real environmental concern. Quip is doing its part to help reduce this waste by offering refillable floss and mouthwash. It has both a refillable floss string and refillable floss pick. The reusable pick is designed for a lifetime of flossing, and preloaded with a mint floss refill pod that removes 180 disposable picks from landfills. The refillable mouthwash dispenser is built to last a lifetime and replaces bulky plastic bottles with a sleek, refillable model. Its refill containers are 100 percent recyclable.
Quip also sells a solar battery charger which can help cut down on battery waste. The solar charger comes with two AAA rechargeable batteries. Additionally, some of its items come in a choice between plastic or metal. Metal is a more sustainable material and Quip is one of the first to offer oral hygiene tools in a plastic alternative on a large-scale.
Quip’s smart electric toothbrush features a Bluetooth® Smart Motor that automatically stores your brushing routine. You then pair the toothbrush with its iOS or Android app for free to view a dashboard that shows you when and how well you brush. The dashboard breaks oral hygiene habits down into the following categories:
You can pair multiple smart toothbrushes with the app including the kids version. One nice feature of Quip’s smart brushes is that it will automatically store your routine, no phone needed. To check your brushing stats you just tap the app. Some smart toothbrushes require that you have the app open on your phone while brushing.
Its app and smart sensors are fairly basic when compared to other top smart toothbrushes on the market. For example, its coverage tracking only tells you how many seconds you brushed on the top and bottom of your mouth. Other smart toothbrushes can provide you with a detailed map of your mouth showing you exactly where you did and did not brush.
Quip limits some benefits such as free shipping and its lifetime warranty to subscribers with a refill plan. Three-month refill-plan deliveries ship for free both domestically and internationally. If you are not enrolled in a refill plan, shipping is expensive at $10 for basic shipping. Your items are also only covered with a lifetime warranty if they are associated with an active refill plan. If the item purchased is not associated with a subscription plan, you will receive the still generous one-year warranty.
Some may prefer the more powerful sonic vibrations of Quip’s competitors. Quip’s electric toothbrush is designed to be more gentle, with almost half the sonic vibrations per minute of its top competitors. While some dental professionals say this may in fact be safer, many prefer a more thorough cleaning from a powerful toothbrush. And if the individual using the toothbrush has any muscle or mobility limitations, a more powerful toothbrush may be helpful.
Quip’s refill plan is standardized for three months. There is no way to adjust the refill frequency which means that for some it may be too frequent. Some users complained that they did not need a brush head after three months due to their brushing habits. The need for a new brush head may not be universal. The toothpaste tube may also be large for an individual to go through every three months.
Also, compared to other electric toothbrushes with replaceable heads, the Quip may be more affordable initially and more expensive down the road. For example, one similar toothbrush breaks down to under $2 per head where Quip’s are $5 per head.
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