Resources for New Digital Marketers

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Written by Anne-Marie Hays | Last Updated November 1st, 2019
Anne-Marie Hays is a Content Management Intern with Best Company. She enjoys comedy, hates crowds, and loves that you are reading this bio.

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If you are new to digital marketing, a wealth of information is available to you. If you don’t know where to start, you may feel overwhelmed. We asked marketing experts for their suggestions of favorite and influential books and courses for new digital marketers. Here’s what they said:

Books to read

This Is Marketing by Seth Godin

“Anything by Seth Godin but one of his latest is This is Marketing: You Can’t Be Seen Until You Learn to See. He is a master who really understands what drives people to purchase from a practitioner’s perspective using his first-hand experience and simple language not jargon”

— Paige Arnof-Fenn, Founder and CEO, Mavens & Moguls

 

“Seth Godin is a legend in marketing. For anyone new to the game, I get them Seth's recent This Is Marketing: You Can't Be Seen Until You Learn to See. At 288 pages, it is a bit lengthy, so if I know they aren't the reader  type, I'll happily pitch in for an audio version. I highly recommend this to both new and established marketers, so regardless of where my newest team member is at in their career, I'm getting them this!”

— Yaniv Masjedi, CMO, Nextiva

 

"This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin is an incredible book that will help a marketer shift their thinking about connecting with the right audience rather than a mass audience."

— Brian Williams, Senior Digital Marketing Manager, Prolific Interactive

 

Lost and Founder by Rand Fishkin

“I recently read Lost and Founder: A painfully honest field guide to the startup world by Rand Fishkin, the founder and former CEO of Moz. It circles around his experience running arguably the most famous company in the world of SEO. The book is not only a startup story, but also a guide to marketing management and is a must-read for anyone getting into marketing.” 

— Katherine Rowland, Digital Marketing Executive, YourParkingSpace.co.uk

 

Purple Cow by Seth Godin

“For me as a digital marketer, the best gift would be Seth Godin's book Purple Cow. It takes on the topic of being exceptional and producing remarkable products, content, and businesses.

In today's world when people simply copy-paste past ideas, it's crucial to find out how to stand out and how to do it right, especially when it comes to the world of marketing, promotion, and ads. That's why I believe Purple Cow is a great read and therefore a great gift for any digital marketer!”

— Jakub Kliszczak, Marketing Specialist, CrazyCall

 

The Tipping Point by Malcolm Gladwell

“Malcolm Gladwell is one of today's most influential thought leaders whose insights could easily help transform any business. In Tipping Point, he describes that small intrinsically supernatural moment when an idea catches fire. Gladwell goes on to explain what goes into making a trend spread and how anyone can take advantage of this tipping point.”

Nate Masterson, CMO, Maple Holistics

 

Everybody Writes by Ann Handley

“Get your favorite digital marketer a copy of EverybodyWrites: Your Go-To Guide to Creating Ridiculously Good Content. Whether it’s SEO optimization, ad content, blogs, or social media posts, digital marketers are constantly thinking about the best ways to communicate their message. This Wall Street Journal bestseller delivers what it promises for developing good content that attracts and retains customers.”

— Alex Membrillo, CEO, Cardinal Digital Marketing

 

“For a book, I’d recommend Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley.”

— Raquelle Dickerson, Director of Marketing, Seo.com

 

The New Rules of Marketing and PR by David Meerman Scott

“[I recommend] The New Rules of Marketing and PR by David Meerman Scott. As the sub head says, he teaches you “How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly” and again he has been there and done it, so he tells it like it is not theoretically but from the trenches.”

— Paige Arnof-Fenn, Founder and CEO, Mavens & Moguls

 

Blinkist subscription

“My number one gift idea for all digital marketers is a subscription to Blinkist.

After having it spruiked to me by podcasts left and right, I finally decided to give it a try for myself and have been raving about it since.

As marketers we are constantly inundated with content in the form of blogs, ebooks, whitepapers, webinars, podcasts, and books and any marketer can tell you there's not enough time in the day to get through it all.

Blinkist is fantastic because it condenses books down to just the key takeaways and as marketers, all we want from the content we read is fresh insights.

There's a wealth of business and marketing books and books about other subjects as well, like psychology and decision-making.”

— Greg Moskovitch, Digital Marketing Consultant and Growth Marketing Manager, Rome2rio

Online courses

Marketing is always changing and those in the industry need to constantly be learning and beefing up their skills. Here are a few suggestions for online educational resources suggested by our experts:

Codeacademy or Hubspot

“Marketing is a fast-paced, demanding, and stressful job that many underestimate. For a new marketer, there is a lot of learning to be had. Because they are just starting their marketing career, reimbursement to relevant online courses such as those at Codecademy and Hubspot Academy would be a great gift.”

— Raquelle Dickerson, Director of Marketing, Seo.com

 

AI course from MIT

“The recommendation from me is MIT’s online executive certificate Artificial Intelligence: Implications for Business Strategy.

It was a gift given to me by my employer to brush up on emerging trends in Artificial Intelligence. The course materials are developed by the brightest minds at MIT, both the Sloane School of Business and CSAIL. The course takes six weeks and is a combination of videos, online group discussion, and coursework. The coursework is structured in such a way that at the end of the program the student ends up with a practical plan for implementing an AI program around a challenge of their choice.

I’ve read a number of books on the subject, and am hands-on with voice interfaces, but the comprehensive nature of the course, combined with very active group discussions (including some that became real-life meetings in some cities), made the course far more valuable than any single book on the subject.”

— Sean MacPhedran, Director, Future Platforms, SMITH.co

 

Udemy

“Since I've learned almost everything I know about digital marketing from Udemy, I have to recommend Udemy courses as a useful (and addictive) gift for digital marketers. The e-learning platform has over 6,000 video-based courses on digital marketing alone, plus a whole bunch of other subjects. You can get a broad overview of topics like social media marketing, SEO, PPC, content marketing, and analytics, or you can learn a more specific skill, like how to use ClickFunnels or build Facebook chatbots.

Courses are rated and reviewed by other users, so you can quickly filter out the best and most comprehensive courses. You can easily gift any course straight from the course's landing page.”

— Chloe Brittain, Owner, Opal Transcription

 

Coursera

“I recently took ‘Viral Marketing’ and ‘How to Craft Contagious Content’ and I am currently taking ‘The Strategy of Content Marketing’ — both insightful useful courses.”

— Sean Allan, Digital Marketing Manager, Aware Corporation Ltd.

 

Do you have a product that would be a good fit for this new digital marketers gift guide? If so, feel free to reach out to [email protected]

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