eToro Logo
star star star star star_half
LAST UPDATED: July 28th, 2022

eToro is an online cryptocurrency platform, based in Israel, serving customers internationally. Founded 14 years ago, the company is headquartered in Tel Aviv with additional offices in Australia, the United Kingdom, and the United States, and valued at nearly $1 billion, an impressive accomplishment for such a short period of time.

Top Ranked Companies

thumb_up

The Good

  • Intuitive, Easy-to-Navigate Platform
  • Copy Trading Feature
  • Easy to Start

Intuitive, Easy-to-Use Platform

eToro’s platform is intuitive and easy to navigate. Even the beginner trader can find a way to get started and begin making transactions. However, the platform is also set up to accommodate more serious traders who know what they’re doing and need a more comprehensive trading toolset.

Copy Trading Feature 

A unique feature eToro is known for is copy trading, which allows anyone to copy another trader, especially those who are successful. This is unspeakably beneficial, especially to novice traders who need mentorship and modeling to understand the best moves to get the most from their money. The platform is designed to be social, for traders to interact with one another. This is distinctively different from other platforms who offer the ability to trade, but lack the social edge.

Easy to Start

Most likely due to its origins in Israel, which hails a robust software development and mobile technologies industry, eToro is well developed as a platform and provides straightforward user experience, making it easy to get started and use the system. Other platforms, like TradeStation, have a lengthier and more complex registration process, putting eToro ahead in this arena. 

thumb_down

The Bad

  • Poor Customer Service
  • Limited Services in the United States
  • Service Issues

Poor Customer Service 

Many customers have complained of not being able to reach customer service after several attempts. Others complained that their situation was not resolved by customer service representatives when they were able to reach them. Unfortunately this can be common in financial services, where long wait times and impersonal e-platforms like Zendesk do the lion’s share of customer interactions. 

Limited Services in the United States

eToro was only able to allow U.S. customers starting in 2019 and does not have a presence in all 50 states yet. Also, only certain services are available — the social platform and wallet being the main ones. For an established technology that has been operating for well over a decade, and with the United States being generally considered as a financial epicenter, this does not serve eToro well in one of the biggest markets in the industry.

Service Issues 

Customers have reported that the site has been down more than once or that they are unable to login to their accounts for periods of time. For the technology industry, there is no faster way to lose the trust and interest — and revenue — of customers, than to have infrastructure issues and down time.

gavel

The Bottom Line

eToro has many attractive elements; especially for traders residing or working outside of the United States. Give this platform a try, and determine if its capabilities and limitations can work for you. For novice traders who may need more extensive support, another option may be more favorable, like Kraken, Coinbase or others.

View Best Cryptocurrency Exchange Companies

Was this content helpful?
thumb_up Yes thumb_down No

Star Rating

4.6

star star star star star_half

7 Reviews

Review Breakdown

5 grade

57%

4 grade

43%

3 grade

0%

2 grade

0%

1 grade

0%

Sentiment Criteria

Value

star star star star star_border

Quality

star star star star star_half

Service

star star star star star_half

Trustworthiness

star star star star star_half
cancel

Filter by:

arrow_drop_down

Sort by:

arrow_drop_down
info
check_circle

Review Source

star star star star star

Luke Swierczynski Waterford, MI

Originally just had a small retail wallet through eToro and it was great when they introduced crypto into the mix. Quick and easy to understand interface and unlike a few issue with some other apps out there for trading never had any issues with eToro.

9 months ago

check_circle

Review Source

star star star star star

J B Sandy, UT

eToro is an excellent choice when looking for a crypto exchange. THey are one of the few platforms that allows you to trade crypto as well as stocks on major exchanges, rather than having to maintain separate accounts.

10 months ago

check_circle

Review Source

star star star star star

Laurenlove Dallas, TX

Thanks to eToro my family and I was able to watch movies and spend time together. Thank you for bringing us more family time!

9 months ago

check_circle

Review Source

star star star star star_border

Enzo Croydon, CRY

Very easy to use lots of stokes funds and crypto all in one place a bit more expensive then other platform regarding crypto. I would recommend to beginners

3 months ago

check_circle

Review Source

star star star star star

Jimmy tang Sacramento, CA

Easy to trade on platform . Graphics are very nice and easy to follow.

10 months ago

check_circle

Review Source

star star star star star_border

Giambattista Saporiti Palma, PM

simple to use great interface experience

6 months ago

check_circle

Review Source

star star star star star_border

American Compassionate Care Cincinnati, OH

Good crypto exchange. Wish there were more staking options

7 months ago