- 79.8 percent of revenue is used in project delivery
- Strong donor communication
- Awards and recognition
For the fiscal year ending in 2015, the American Heart Association's CEO, Nancy A. Brown drew an annual salary of $1,111,229. This is equivalent to 0.14 percent of the total 2015 annual revenue received by the American Heart Association. Annual salary data is not available for other executives.
The American Heart Association used 11.9 percent of their revenue towards meeting their fundraising goals in 2015. Past year figures are not available for comparison because the American Heart Association does not disclose past year financial statements online.
In 2015, 79.8 percent of all revenue received by the American Heart Association is spent toward its program of education and awareness. Because the charity does not publish its past financial reports, the Review Team is unable to report on past years' percentages.
The American Heart Association had a total revenue of $178,275,142 from all sources. Data from past years is not published by the American Heart Association, but Charity Navigator has tracked the American Heart Association for several years and has limited information about the charity's income/expense ratio for the last few years. The ratio of revenue to expenses has remained fairly constant for the last few years, with revenue climbing in 2014 and 2015 after experiencing little growth between 2012 and 2013.
Users receive a receipt (either by email or postal mail) for their tax deductible donation. After making a contribution to the American Heart Association, donors can expect to be added to the charity's mailing list (postal and email) and receive updates about the latest research and advocacy by the American Heart Association.
The American Heart Association has a prestigious history of finding scientists who have won the Nobel Prize. Thirteen scientists funded by the American Heart Association have won Nobel Prizes for their research. Of these, nine were wholly or partially funded for research related to their Nobel Prize, three were funded by the American Heart Association after their Nobel Prize and one was funded by the American Heart Association for research which was completed and not related to his Nobel Prize.
What Customers Are Saying
There are many who have comments on the American Heart Association's social media accounts that their lives were saved by some aspect of the education which they (or those around them) had received about heart disease-particularly about heart attacks or strokes.
Not many charities can boast funding the research of one Nobel Prize winning scientist; the American Heart Association has funded thirteen of them. Of these thirteen, nine were partially or fully funded in their research which resulted in their Nobel Prize by the American Heart Association. In addition to funding these scientists, the American Heart Association funds many research programs designed to help in the prevention and treatment of heart disease.
CPR and First Aid Education
The American Heart Association is one of the primary providers of CPR and first aid education programs in the United States. They have even brought this education into the school systems, with some even suggesting that high schools should bring CPR and First Aid into the required curriculum for health education in the United States.
Stroke Awareness: Partnership with the American Stroke Association
The American Heart Association partners with the American Stroke Association to increase awareness of strokes. In 2014, the two partnered to create the first science-based guidelines for women and strokes, an underserved population with a growing incidence of strokes and heart disease.
Partnership with NFL Play 60 and Other School Programs
In an attempt to fight childhood obesity and increase the activity of American children who are living a more sedentary lifestyle than ever before, the American Heart Association has partnered with the National Football League and Discovery Education to promote the healthy lifestyle of being active for 60 minutes per day. This initiative includes an interactive app which can be downloaded for iOS and Android devices to encourage children to complete physical activity challenges. Teachers can also download lesson plans, information for families, and sample homework activities to include in their daily instruction to encourage children to stay active and track their active play. The American Heart Association has developed Hoops for Heart and Jump Rope for Heart programs for schools.