Bankrate Inc. is a financial services company that was started in 1976 as a personal finance website aimed at informing consumers with objective and accurate information. Bankrate organizes APR information from over 4,800 financial institutions and assists consumers in locating a loan that matches their personalized loan requirements. Bankrate is a free financial service to consumers and makes a profit buy producing leads for the financial institutions that are featured on Bankrate.com. Not only does Bankrate offer loan searches by area, but also they supply financial calculators and informative articles on topics like credit cards, insurance, mortgages, investments, retirement, and even identity theft. If you want to compare your bank rates to the average in your area, Bankrate has that information.
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