Horse Power Brands

• Comprehensive Shared Services
• Innovative Technology Platform: HOWIE
• Diverse Portfolio of Turnkey Franchise Brands
• One-Stop Operational Ecosystem

Comprehensive Shared Services

HorsePower Brands offers an extensive array of shared services through its in-house platform, ZeeServices, which is dedicated to simplifying business ownership for franchisees. This support system encompasses various aspects of business operations, including marketing, sales training, operations, and customer service. For instance, ZeeContact, a component of ZeeServices, provides lead vetting and customer scheduling services, allowing franchisees to focus on high-quality opportunities that drive business growth. ​

The onboarding process for new franchisees is comprehensive, typically spanning four months, and includes initial training and mentorship. This ensures that franchisees are well-prepared to launch and manage their businesses effectively. ​

By centralizing these services, HorsePower Brands enables franchisees to concentrate on delivering exceptional customer experiences while the corporate team handles the complexities of backend operations.​

Innovative Technology Platform: HOWIE

HOWIE is HorsePower Brands' proprietary, tech-driven platform designed to enhance lead generation and operational efficiency for franchisees. This platform connects franchisees with homeowners actively seeking services, thereby streamlining the customer acquisition process. 

Beyond lead generation, HOWIE serves as a brand-building tool, enhancing the credibility and trustworthiness of franchisees in the market. It also offers operational tools and resources that simplify business processes, saving franchisees valuable time and money. Moreover, HOWIE fosters a sense of community by providing access to a network of vetted, reliable service providers across various home service categories, promoting collaboration and cross-promotion opportunities within the ecosystem. ​

This integrated approach ensures that franchisees are not only equipped with the tools needed for success but are also part of a supportive and collaborative network.​

Diverse Portfolio of Turnkey Franchise Brands

HorsePower Brands boasts a diverse portfolio of home service franchises, each offering specialized services that cater to different aspects of home maintenance and improvement. These brands include Mighty Dog Roofing, Blingle! Premier Lighting, iFOAM, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, Stand Strong Fencing, and Heroes Lawn Care. ​

Each franchise operates on a turnkey business model, providing franchisees with a fully operational business ready for immediate use. This model includes comprehensive training, marketing support, and operational systems, allowing franchisees to focus on delivering services without the burden of establishing business infrastructure from scratch. 

The diversity of the brand portfolio also offers franchisees the opportunity to expand their business by owning multiple franchises within the HorsePower Brands ecosystem, leveraging cross-promotional opportunities and shared services to maximize growth potential.

One-Stop Operational Ecosystem

ZeeBooks (Bookkeeping & Accounting Services)

HorsePower Brands provides franchisees with access to ZeeBooks, a professional bookkeeping and financial management service. ZeeBooks simplifies financial tracking and reporting, ensures compliance with tax laws, and helps franchise owners maintain a clear picture of their financial health. This service includes:

• Automated transaction tracking
• Monthly profit and loss reports
• Sales tax filing assistance
• Budgeting and forecasting support

By outsourcing accounting functions to ZeeBooks, franchisees can focus more on operations and growth instead of administrative financial tasks.

ZeeRecruit (Hiring & Onboarding Support)

Hiring quality talent can be one of the most difficult tasks for franchise owners. To solve this, HorsePower offers ZeeRecruit, a recruitment support service that:

• Sources and screens candidates
• Assists with job postings and applicant tracking
• Helps with onboarding documentation
• Advises on hiring strategies

This takes much of the burden off of new business owners and ensures they have access to qualified professionals from day one.

ZeeSupply (Procurement & Supply Chain Services)

ZeeSupply centralizes procurement across the HorsePower Brands network, allowing franchisees to access materials, equipment, and branded products at discounted rates. Services include:

• Vendor management
• Inventory forecasting
• Discounted pricing through group buying power
• Branded merchandise sourcing (uniforms, wraps, signage)

This helps ensure consistent branding and quality across franchises while also improving cost-efficiency.

ZeeAd (Advertising & Digital Marketing Services)

ZeeAd offers digital marketing and advertising solutions tailored to each brand and location. Services include:

• Local SEO and pay-per-click (PPC) campaigns
• Social media marketing
• Website development and management
• Conversion rate optimization (CRO)

Franchisees benefit from a full-service marketing team that understands their industry, market, and goals.

ZeeCom (Communication & Reputation Management)

This service focuses on customer-facing communication and brand reputation. ZeeCom includes:

• Customer review management
• Automated follow-up emails and texts
• Survey tools and Net Promoter Score (NPS) tracking
• Online reputation monitoring

This helps franchisees maintain strong relationships with customers and encourages positive reviews to boost visibility.

ZeeUniversity (Training & Development)

HorsePower Brands invests in continuous learning through ZeeUniversity, its training platform that provides:

• Online and in-person training modules
• Sales and technical skills development
• Leadership and team-building resources
• Industry compliance and safety training

Franchise owners and their teams are continually empowered with the knowledge to grow and improve.

• Franchise Fees and Initial Investment
• Limited Flexibility with Business Operations
• Dependence on Corporate Support

Franchise Fees and Initial Investment

One of the primary considerations for prospective clients is the initial investment required to start a franchise with HorsePower Brands. Franchisees must pay:

• Franchise fees: These fees can be substantial, and while they cover the right to operate a franchise, they are part of the overall cost of entry.
• Startup costs: These include expenses for equipment, inventory, marketing, signage, and property.
• Ongoing royalties: HorsePower Brands charges royalties, which are typically a percentage of gross revenue. These fees contribute to the ongoing support and services provided but can impact profitability, especially during the early years when revenues may be lower.

For some entrepreneurs, these upfront and ongoing costs might be higher than expected, particularly if they are not adequately prepared for the capital outlay involved in opening a franchise location.

Limited Flexibility with Business Operations

As with many franchise systems, franchisees are required to adhere to the operating procedures and guidelines set forth by the parent company. While this ensures consistency across the brand, it can also limit flexibility in certain areas:

• Marketing and branding: Franchisees must follow corporate-approved marketing strategies and materials. While this offers professional and cohesive branding, it can limit local customization or creativity.
• Product and service offerings: Franchisees may have limited control over the services offered, as they are generally required to stick with the pre-defined business model and offerings established by HorsePower Brands.

For entrepreneurs who are looking for greater autonomy and the ability to tailor their business operations, these restrictions might feel limiting.

Dependence on Corporate Support

While HorsePower Brands provides robust support systems through ZeeServices and other tools, franchisees are still somewhat reliant on the parent company for ongoing operational success. This reliance may create some challenges in the following ways:

• Inconsistent support: Although HorsePower Brands offers a wide range of services, the quality of support may vary depending on location or the specific franchisee's needs. Franchisees who experience challenges in the support system may feel less empowered if the response is delayed or not fully aligned with their business needs.
• Franchisee autonomy: While support is a key advantage, franchisees may sometimes feel that the corporate approach stifles their ability to make independent business decisions or innovate within their own territories.

While the corporate structure provides a lot of advantages, it also means franchisees may have limited leeway in some aspects of their business management.