Shop Utah
Is This Your Business?5.0
5.0
Author: Kaitlyn Short
Started in 2000, Shop Utah Magazine is a non-profit magazine that features business advertisements from local Utah businesses. The magazine was founded by a group of medical professionals that discovered synergy between their patients seeking medical treatments away from home and customers that shop locally.
Shop Utah’s goal is to build local community by helping customers find local businesses and shop locally. It also encourages consumers to visit medical professionals practices.
The magazine primarily helps medical professionals and business owners in Northern Utah County in their advertising efforts.
It sells half and full page ad space and is delivered to the doors of over 30,000 homes.
The Good
- Large and Targeted Reach in North Utah County
- Door Delivered
- Positive Customer and Google Reviews
- In-House Ad Design
Large and Targeted Reach in North Utah County
Shop Utah Magazine is distributed to over 30,000 homes in North Utah County. Its publication reaches throughout Lehi, Alpine, Highland, and American Fork.
While it does not have the largest distribution of an advertising magazine, it does have a long history of getting its magazine into the right customers' and potential customers' hands.
Door Delivered
Most print advertisements are delivered to customers’ mailboxes where they can be more easily tossed or missed. Shop Utah Magazine is door delivered which means it is closer to getting into your customers’ hands and more likely to be read. Its main competitors do not offer this door delivery service.
Positive Customer and Google Reviews
Shop Utah Magazine has many positive customer testimonials posted on its website. Past customers have said that they were pleased with their return on investment with Shop Utah Magazine. The company also has over 200 hundred Google reviews with a five-star rating.
In-House Ad Design
Most businesses that sell print advertising also have design services to assist their customers. Shop Utah Magazine offers its customers in-house ad design service if they prefer. It is committed to providing high quality advertisements while still maintaining affordable prices for local businesses.
The Bad
- No Digital Options
- Unavailable Online Pricing Information
No Digital Options
Many businesses are looking for digital advertising as well as print. Shop Utah Magazine does not offer any digital advertising so local businesses will have to supplement their print ads elsewhere.
Also, unlike some of its main competitors, Shop Utah Magazine does not have an app. Other print advertising magazines have apps that allow businesses to reach additional customers.
Unavailable Online Pricing Information
Shop Utah Magazine has the size specifications for its ads online but it does not have any of its pricing information. Many print advertisers are more transparent upfront about the price of ad space in their publications.
The Bottom Line
Shop Utah Magazine offers businesses a different way to reach customers in North Utah County. It has over twenty years of experience putting together its distribution network, designing ads that speak to Utah County residents, and determining what works and what doesn’t. This is highly valuable, especially to local businesses and medical practices.
It does not list its rates online, so we are unable to determine its affordability. Overall, Shop Utah Magazine is a great resource for businesses looking to connect with North Utah County residents in a new way.
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adam v American Fork, UT
1 year ago
