Ace Rent A Car Logo
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LAST UPDATED: September 26th, 2022
Robert Sorenson founded Ace Rent A Car in 1966. Sorenson initially owned two Indianapolis car washes. There he branched into his first car rental business, Airways Rent A Car, where he rented out cars to meet the needs of the surrounding neighborhoods. Over time, Airways Rent A Car expanded to multiple locations throughout Indiana and the Chicago area. Sorenson ultimately formed the Ace Rent A Car chain after breaking away from Airways and its affiliations. Today, Ace car rental is headquartered in Indianapolis with over 350 affiliated locations worldwide.

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The Good

  • Competitive Prices
  • Locations at Major Airports
  • Great Cancellation Policy

Competitive Prices

Ace offers a low, competitive price range in the car rental industry. To rent an economy car, you are relegated to airport locations in some major cities like Miami. Ace does have a few local stores that are not in the airport, such as in New York City, making local renting convenient. Many companies only have airport locations.

Locations at Major Airports

Ace has rental counters at most major airports throughout North America. Since they only have locations in 21 States, their locations are limited to those states. They have counters at major airports such as LAX, LaGuardia, JFK, Miami International, Atlanta, Houston, and Portland.

Great Cancellation Policy

Most Ace reservations have no cancellation penalty at any point before the scheduled arrival time. However, some of their reservations do require advance deposit. In these cases, there may be a charge for late cancellation or no-show. You can cancel your reservation easily on their website. It is recommended that customers check the rules carefully before confirming their reservation.

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The Bad

  • No Luxury Rentals
  • Only Available in 21 States
  • No Instant Return
  • No On-Site Fuel Discount
  • No Toll Prepay Option
  • Limited Roadside Assistance

No Luxury Rentals

At this time Ace does not offer luxury cars for rent. The closest they get is specialty economy cars like SUVs and vans. If you want to rent a car (like a Mercedes or Lexus) for the day, you cannot do that with Ace. This puts them at a disadvantage because many of their industry competitors offer luxury rentals.

Only Available in 21 States

Ace Rent A Car has locations in 21/50 states. Some of these include U.S. territories like Guam, Mariana Islands and the Virgin Islands. This is scarce for a car rental company, many have locations in 45 or more states.

No Instant Return

When you return your rental vehicle, Ace requires that it be done in person. The option of not having to wait in line and leaving the keys in the car is not offered. Having to return your car manually is not uncommon in the economy car industry, but it is an option worth exploring to better serve customer's needs.

No On-Site Fuel Discount

Regarding discounts, Ace has a rewards membership program called Rental Genius. This program lets you earn points similar to a credit card each time you book a reservation. You can put these reward points towards Ace's list of prizes or instant discounts. If you earn 500 points or more, you qualify for an instant discount on every rental offered at Ace's website or mobile app. This discount, however, does not include an on-site fuel discount for your vehicle and it only seems to benefit those who rent cars frequently. If you only rent a car once in a while, Rental Genius is not an advantage for you.

No Toll Prepay Option

Ace allows you to order toll passes through their website to make your commute easier. When booking a reservation online, you can purchase the prepay toll feature before checking out for an additional $10.99 a day. This price is extremely high for toll passes, which other major companies typically charge an average of $4.95 a day. The other disadvantage is that Ace's toll pass is subject to availability at time of rental. This leaves you open to the possibility of checking in at the rental counter only to find out Ace is out of toll passes once you get there. Having a prepay option avoids this by allowing you to reserve your pass ahead of time.

Limited Roadside Assistance

Ace offers a RSP (Roadside Service Plan) for $3.95 per day. This service helps protect you if your car has mechanical issues or if you accidentally lock your keys in the car. If your rental vehicle has mechanical problems, you must contact their rental office using the phone number in your rental agreement. They "work with you to solve the problem." This is pretty vague and can be a huge inconvenience having to wait on them to take action. Also, there are no guarantees what they will do and how much you will be accountable for financially. The major disadvantage is that Ace only offers Roadside Assistance Plans in certain cities. So if you are renting a car in a city that Ace doesn't offer RSPs, you have no coverage if something happens with the vehicle.

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The Bottom Line

Ace Rent A Car's daily rates are affordable and overall satisfactory for economy car rentals. Cancellation is free (unless you prepay). The company does not offer luxury rentals. Ace is not available in many states, but has rental counters in many major airports. If you need local rental car service, Ace has options in a few places like New York City. Also, roadside assistance is not available in all locations. If you need a car rental where Ace Rent A Car is available, we recommend using their services.
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Star Rating

1.9

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69 Reviews

Review Breakdown

5 grade

14%

4 grade

6%

3 grade

1%

2 grade

4%

1 grade

74%

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Prasad Usha Tumuluri Saint Joseph, MI

We rented a car through Ace Rent a car for 5 days. Mona was very courteous and helped us through the booking. She was able to give us ideas on where we can find good food and places to see. On the second day of the rental, however, we had an engine malfunction , vehicle to be inspected flash on the dashboard. It was past their closing time and we were nervous. But for the inconvenience that we could not take care of it right away, the next morning, Josh was very helpful in making the swap very easy and apologised profusely for the inconvenience. Thereafter, everything went very well and all other inconveniences were shadowed by the customer service rendered.

8 months ago

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Reply from Ace Rent A Car

Thank you for the kind review. We look forward to serving your rental needs again in the future!

May. 6th, 2022

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Lee Evins Rancho Cucamonga, CA

We rented a car in Las Vegas March 22 and we were very happy we chose ACE. Michelle handled our registration. She was polite, patient with senior citizens (us), and she was very caring and efficient. We rented a 2022 mid-size which was very clean and ready to ride. We will be back happy to return to Ace.

6 months ago

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Reply from Ace Rent A Car

Thank you for the kind review. We look forward to serving your rental needs again in the future!

May. 6th, 2022

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Afaf Lamrani Kansas City, MO

I rented a car from Mr Riz at the Orlando airport location three times this past summer. Mr Riz was so helpful to me and the other customers who were ahead of me. He treated us like he knew us prior to our arrival. He made the process of renting a car super smooth. I am going back to Orlando next week and, looking forward to seeing him again and enjoying his conversation.

10 months ago

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Reply from Ace Rent A Car

Thank you for bringing this to our attention. We hope to serve your rental needs again in the future!

May. 6th, 2022

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jane Newport News, VA

I flew into St. Pete last minute for a family member that was hit by a car. We made my our car reservation on line vs directly thru them. Next time I will call directly and they will match the price and offered an additional discount for returning customers. My flight was delayed and arrived after mid-night. The shuttle was waiting and check in was fast and efficient and they even offered me a fresh cup of coffee that I really needed and appreciated! I would highly recommend them, even through they are off site , they are great!

3 years ago

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Dell Florida Sarasota, FL

I rented a Mini bus from Ace i Sarasota Florida The experience was 1st class, the office staff could not have been any more helpful from start to finish the kind of professional care most rental car company's do not provide. I will use the service again as the needs arise.

3 years ago

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[email protected] Saint Paul, MN

I rented from Ace Rent a car July 25th for my B-day My customer service person was Matt great guy and knew his job well. I had a new Kona with less than 1,000 miles on it Most of their fleet was brand new cars very nice

1 year ago

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C Green White Lake, MI

Very please with the service and staff at the Minneapolis airport location. They were able to help me when another name brand company lost my reservation. I will definitely use aft.

1 year ago

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Kathryn A Gomez Miami, FL

I RENT AT THE AIRPORT. GOOD SERVICE, GOOD EXPERIENCE AND GOOD PRICE FOR THE CAR I GET. NIEL FROM KEYS WAS MY CUSTOMER SERVICE, EDUCATED AND HELPFULL. THANK YOU. I FEEL HAPPY WITH THE DEAL AND THE SERVICE

2 years ago

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Doug Foerch Vernon Hills, IL

They have the lowest prices I could find. Their renting process was easy as well.

9 months ago

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Reply from Ace Rent A Car

Thank you for the kind review. We look forward to serving your rental needs again in the future!

May. 6th, 2022

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Michelle W Coraopolis, PA

Awesome service! The variety of vehicles to choose from is large, and the staff is always kind and helpful.

2 years ago