5.0
8.1
Overall Score
Author: Kaitlyn Short
Opened in 2020 from the turmoil caused by the COVID-19 pandemic, ROK Financial was founded by its current CEO James Webster. Webster is a former business partner of the well-established business financing and services provider National Business Capital & Services.
Like many businesses, National was forced to pause its operations due to the pandemic. ROK Financial was born of the desire to continue helping businesses succeed and bring employees back to work.
Best Company interviewed ROK Financial's CRO, Patrick Manning, to learn more about the business.
ROK Financial is a very new company. However, Webster has almost two decades of experience in the financial services industry. During his time at National Business Capital & Services, his team helped secure over $1 billion in financing for small businesses. This dedication to building businesses from their foundation and maintaining business partnerships is central to ROK Financial’s business financing platform.
For being so new to the industry, ROK Financial has a robust variety of funding types. Its current small business and commercial lending options include the following:
Highlight: ROK Financial is currently offering its full suite of loan products.
In light of the financial uncertainty related to the COVID-19 pandemic, some business loan providers are only offering limited funding options. For example, some of the top loan providers were only accepting Paycheck Protection Program (PPP) loan applications instead of, or in addition to, their normal products until mid-August 2020 and beyond.
By contrast, ROK Financial was actually born out of the turmoil of the pandemic and is actively lending, which helps it stand out from competitors.
ROK Financial can potentially provide its customers with same-day funding if a loan application is completed and all necessary documentation is submitted quickly.
Due to the company's use of fintech, business owners can be out of underwriting in hours and receive funds on the same day. This is less common within the business loans industry — more typical is a promise of funding within 24 hours.
Many business loan companies like ROK Financial have minimum FICO score requirements typically in the low 600s. ROK Financial does not have a minimum FICO score on its loan offerings. Most of its top financing options have no minimum, and it encourages businesses with bad credit to apply.
Unlike traditional banks, there are alternative lenders on the market that have programs for all types of credit profiles. ROK Financial advises business owners not to be discouraged by their credit score. Businesses can still qualify for specific products and programs though alternative sources.
ROK Financial will work with businesses that have been in business for a shorter amount of time. This is unique among its competitors, many of which may require a business be open for at least 12 months prior to applying for financing. Many businesses can qualify for ROK Financial’s top financing options with as little as 3 months in business.
ROK Financial will also work with startup companies. If you have been in business for less than 6 months, you are considered a startup. Most financing options require a minimum of 6 months in business and at least $15,000 gross revenue per month, but startups can be exempt from these requirements. You will be required to have a credit score of at least 650.
The application process can vary widely across companies working with business loan financing. ROK Financial's initial loan process application is very brief. It asks for your contact information, time in business, credit score, annual gross sales, and industry.
After you submit the application, a ROK Financial business financing advisor will contact you to discuss what loan options you may have and which to pursue.
Each business loan provider will have a different minimum and maximum loan amount. ROK Financial’s loan minimums and maximums are higher than is typical. This could be beneficial for your business if you are looking for larger amounts of funding.
Most of the funding options offered by ROK Financial have a loan minimum of $10,000 and a loan maximum of $5 million.
The ROK Financial website does not provide any information on the business terms or interest rates of the loans it typically secures for its customers. This could be very frustrating for you if you are shopping around and trying to compare the offerings from other loan companies.
While its employees and leadership have years of industry experience, ROK Financial has only been in business for a couple years. This could mean that it may have fewer lending partners and a smaller marketplace of lenders.
Additionally, while the company does have a solid lineup of lending options, some of its competitors offer business credit cards, financing for cannabis businesses, and other business services not currently in ROK Financial's suite of services.
ROK Financial started its company in 2020 during the coronavirus pandemic. The company's leadership saw the need for small business financing in the country and decided to break off from a larger business loan servicing firm in order to continue providing loans to businesses during a difficult financial time. This dedication to providing financing to businesses is admirable.
You will find that ROK Financial is willing to work with a larger group of businesses, including startups and those with poor credit. It also has higher loan maximums which could be helpful if you're a business owner looking for more financing.
All that said, it's ROK Financial reviews from real customers that matter most in determining the company's trustworthiness.
The verdict? ROK reviews consistently praise the company for efficiency, professionalism, and responsiveness. Read more below.
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Monica Russell Arlington, TX
3 years ago
Reply from ROK Financial
Aug. 9th, 2021
Featured Review
Review Source
Health & Wealth Innovations Rock Hill, SC
2 years ago
Reply from ROK Financial
Jun. 27th, 2022
Cynthia Jones
1 month ago
Reply from ROK Financial
Dec. 3rd, 2024
Review Source
Gina Rincon
1 month ago
Reply from ROK Financial
Oct. 15th, 2024
Larry Ray
4 months ago
Randy Degrave
8 months ago
Reply from ROK Financial
Apr. 1st, 2024
Reynaldo Soria Tampa, FL
10 months ago
Reply from ROK Financial
Jan. 24th, 2024
Rebekah Castillo
10 months ago
Reply from ROK Financial
Jan. 18th, 2024
Scio Atlanta, GA
11 months ago
Reply from ROK Financial
Dec. 19th, 2023
CupofChi Bay Shore, NY
1 year ago
Reply from ROK Financial
Aug. 29th, 2023
Review Source
Racquel Berry Benjamin Orlando, FL
1 year ago
Reply from ROK Financial
Jan. 3rd, 2023
Keisha Reed Lawrenceville, GA
2 years ago
Reply from ROK Financial
Sep. 27th, 2022
Mary Adams K'alak'i T'bilisi, TB
2 years ago
Reply from ROK Financial
Sep. 26th, 2022
Christina Quach Austin, TX
2 years ago
Reply from ROK Financial
Feb. 16th, 2022
Review Source
Nancy Fields Salt Lake City, UT
2 years ago
Reply from ROK Financial
Jan. 5th, 2022
R Agency Las Vegas, NV
3 years ago
Reply from ROK Financial
Oct. 21st, 2021
Stephanie Louis Brooklyn, NY
3 years ago
Reply from ROK Financial
Jul. 29th, 2021
Vince Collins Birmingham, AL
3 years ago
Reply from ROK Financial
Apr. 2nd, 2021
Ross Pantell Tuckerton, NJ
3 years ago
Reply from ROK Financial
Mar. 22nd, 2021
Lee Kramer Silver Spring, MD
3 years ago
Reply from ROK Financial
Mar. 5th, 2021
Verified Customer
Review Source
Brittany
4 years ago
Reply from ROK Financial
Nov. 23rd, 2020
Ogheneovo Takpor
9 months ago
Reply from ROK Financial
Mar. 7th, 2024
Review Source
Manuel Compean Torreón, COA
11 months ago
Reply from ROK Financial
Jan. 10th, 2024
Review Source
DARREL LEWIS Baton Rouge, LA
11 months ago
Reply from ROK Financial
Jan. 10th, 2024
Review Source
andy salsido Anaheim, CA
11 months ago
Reply from ROK Financial
Jan. 9th, 2024
Ricky Boyles
11 months ago
Reply from ROK Financial
Jan. 5th, 2024
Vashti Neal
11 months ago
Reply from ROK Financial
Dec. 26th, 2023
La chica del credito
11 months ago
Reply from ROK Financial
Dec. 13th, 2023
Review Source
wing yee lai Queens, NY
1 year ago
Reply from ROK Financial
Oct. 19th, 2023
Lloyd Torres
1 year ago
Reply from ROK Financial
Oct. 2nd, 2023
Review Source
Sarah Luma Cooper Miami, FL
1 year ago
Reply from ROK Financial
Apr. 12th, 2023
Review Source
Alderete Transporting Services Salinas, CA
2 years ago
Reply from ROK Financial
Nov. 10th, 2022
Review Source
Bluefin Solar Los Angeles, CA
2 years ago
Reply from ROK Financial
Oct. 3rd, 2022
Review Source
Tony Davis TX
2 years ago
Reply from ROK Financial
Aug. 26th, 2022
Review Source
Ryan Lavender Mableton, GA
2 years ago
Reply from ROK Financial
Aug. 15th, 2022
Yolanda Perrilloux Baton Rouge, LA
2 years ago
Reply from ROK Financial
Aug. 3rd, 2022
Sam Sapien Henderson, NV
2 years ago
Reply from ROK Financial
Apr. 8th, 2022
Bigacetrucking LLC Live Oak, FL
2 years ago
Reply from ROK Financial
Mar. 3rd, 2022
Anna Springer Kyle, TX
2 years ago
Reply from ROK Financial
Feb. 18th, 2022
Review Source
Beau-Monde Enterprises LLC Covington, GA
2 years ago
Reply from ROK Financial
Jan. 3rd, 2022
Cayce Prunesti Ocean View, DE
2 years ago
Reply from ROK Financial
Jan. 3rd, 2022
Review Source
Karen Ciocchi Columbus, OH
2 years ago
Reply from ROK Financial
Dec. 16th, 2021
Review Source
Brooke Williams Atlanta, GA
3 years ago
Reply from ROK Financial
Dec. 1st, 2021
Review Source
S&A Transportation Solutions Kissimmee, FL
3 years ago
Reply from ROK Financial
Nov. 19th, 2021
John Stevenson New York, NY
3 years ago
Reply from ROK Financial
Jul. 15th, 2021
A Uno Tribeca New York, NY
3 years ago
Reply from ROK Financial
Jul. 8th, 2021
Mike Mausteller Stow, OH
3 years ago
Reply from ROK Financial
May. 28th, 2021
Undreese Gulley Oklahoma City, OK
3 years ago
Reply from ROK Financial
Apr. 27th, 2021
Esther Ra Charlotte, NC
3 years ago
Reply from ROK Financial
Apr. 26th, 2021
Mark Ridley Norwell, MA
3 years ago
Reply from ROK Financial
Apr. 2nd, 2021
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