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LAST UPDATED: September 9th, 2020

Founded in 2003, ForwardLine is a data-driven FinTech company dedicated to improving the financial health of America’s small businesses. As an industry leader in direct lending, ForwardLine strives to build long term, value-added relationships with small business owners, which the company believes is oftentimes under-served by traditional banks.

Today, ForwardLine offers both business loans and merchant cash advances, although they focus on business loans. These loans are based on a business's monthly sales volume.

To qualify for a merchant cash advance from ForwardLine, clients must have been in business for at least one year and earn over $150,000 annually. Consumers that choose ForwardLine Financial should remember that they must have a credit score of 550 or higher. 

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The Good

  • Fast Funding
  • Straightforward Requirements
  • Nationwide Availability

Fast Funding

According to the claims on the ForwardLine website, they use non-traditional credit algorithms that allow them to provide financing for 98 percent of small businesses that traditional banks would consider either too small or too risky. The process for a merchant loan or cash advance is much faster than traditional business loans. The application approval process typically takes one business day. Once approved, it takes another day to get the funds, so the whole process can be as short as two business days.

Straightforward Requirements

ForwardLine's requirements are fairly straightforward: make $150,000 in annual revenue and be in business for one year. There is also no collateral needed, and no prepayment penalties. Repayments are simply deducted automatically from daily sales for maximum convenience.

Nationwide Availability

ForwardLine's services are available in all 50 U.S. states, as well as the District of Columbia.


The Bad

  • Undisclosed Rates
  • User Complaints

Undisclosed Rates

ForwardLine is vague on their website about the interest rate they charge. All they say is that the interest will be based on many factors, including the type of industry your business is in and the length of time the business has been in operation. They also state they issue a small origination fee, but the amount/percent is undisclosed.

User Complaints

There are several ForwardLine complaints about company representatives being difficult to get ahold of. One reviewer said he worked with ForwardLine, and that the company had very high-interest rates.


The Bottom Line

ForwardLine is a nice alternative to traditional business loans that works well for smaller businesses. With a range of loan options and relatively few minimum requirements, ForwardLine's Merchant Loan or Merchant Cash Advance can provide funds quickly to meet most small business needs.

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Carole Melasi

I had a very easy and uncomplicated experience with Forward Line Credit. From start to finish they were very helpful and seemed to really care about my company and provided different options to best suit my companies needs. Also, right after I received my loan, my state, Florida was hit with Hurricane Irma. Forward Line was there immediately offering support and financial assistance. I would recommend them to any small business.

5 years ago

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Gary Blackledge

FORWARDLINE has been most helpful to our web based retail sales company. The rates cited above are not APR rates, but none the less they are reasonable considering that loans are made without hard collateral, rather they are based on holding back a percentage of your ACH daily receivables. For the most part they have been prompt and pleasant to deal with. It is not "cheap" money but certainly available when conventional lending institutions are reluctant to advance funds. We have benefited greatly by our business relationship with Forwardline.

5 years ago

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Bryan Drake Tucson, AZ

I like the fact I can get money I need without to much paperwork and time. I don't like being treated like I'm being misleading or lying to them every time I apply for a loan especially since I've been doing business with them for quite a few years. But I also understand all the requirements required for their protection.

2 years ago