8 Tips for Picking the Best Website Builder for Your Business

Guest Post by Jane Hurst

Choosing a website builder for your business can be a daunting task. There are many available to choose from, but you want to be sure you invest wisely. Here are eight tips for picking the best website builder for your business.

Priority

When choosing a website builder for your business, you need to figure out exactly why you want a website builder. Your experience level and whether you will have an online store are factors in determining which website builder is right for your business. Some website builders are for beginners and others require language and other computer knowledge. If you know what your website builder will be used for, you will be more likely to choose the perfect website builder for your business.

Budget

Once you know what you will be doing with your website builder, you have to figure out how much you are willing and able to spend. You want a good website builder that is within your budget. This is something you do not want to skimp on. Be sure you have enough budgeted to get the best website builder for your business.

Established companies

You want to look for established companies when searching for a website builder. There are older and newer reputable companies out there. You want to be sure to end up with one that has traffic and a good reputation. A company might look good, but you want to do your research and make sure it has great credentials before handing them your money. A business that has been searched for and has good ratings is one to consider. You might want to ask other businesses which ones they use. Word of mouth can sometimes help you choose which website building company to invest  in.

Ease

You want a website builder that is relatively easy to use. If the person using the website builder has knowledge about computer languages and programming you can choose a more intricate website builder. You want as many employees as possible to be able to use the website builder without experiencing any confusion or frustration. Once the website builder is established, you need to be able to use it to its fullest extent. Be sure to get a website builder that will be easy for your employees to operate.

Support

When researching website building companies, be sure to check their support staff. You want to have a reliable support staff in case anything happens while you are using the website builder. More business website builders are catering to the needs of their customers. You want a website builder that has good support in case of emergency or just minor frustrations. A company that does not have a good support staff will not be able to help you in a timely fashion and you will end up losing money waiting for your support to arrive.

SEO

You want a website builder with a good search engine optimizer built in. SEOs are important for web traffic and promotion. If a website builder does not have SEO features installed, you should look at another website builder for your business. Website builders should include SEO features in their design to help you gain the most from the web.

Customer service

You want a website building company with great customer service. You can find out about their customer service reputation by researching the company. A reputable company will have honest and informative customer reviews that actually go into detail about situations. A five-star review that just says they love the company is not helpful when researching customer service. A review that says they had a specific problem and this is how the company solved it is a better review. Take the time to make sure the company you choose has good customer service.

Refunds

If you take your time and do the research on website builders you should not need to worry about refunds. However, even the best companies have problems sometimes and you want to be sure to cover your back. Research the refund policy of the website builder you are interested in. Be sure you can get your money back or equitable product. You do not want to be stuck with a company that makes you unhappy. See if you can test the product before fully committing to buying it.

Choosing a website builder for your company can be a daunting task, but if you take the time and do some research it should not be as difficult as it once seemed. Look up customer reviews and be sure the company is established before investing any money into it. Make sure it is a reputable company with good products that will help build your business and establish your web presence.


Jane Hurst is a writer, editor and avid traveler from San Francisco. Contact her at About.me.