5 Ways Technology Is Transforming Global Business


Last Updated: April 7th, 2021



Guest Post by Lauren Wiseman

Technology is the future of humankind, and in the years to come, it will become an even bigger part of our everyday lives. Aside from its obvious benefits in our daily routines, it's important to note that technological advancement is revolutionizing the modern business sector, as well. Currently, there is no industry in the world that doesn’t stand to benefit from the implementation of some form of software or hardware.

From cybersecurity to manufacturing, from marketing to sales and HR, all the way to your digital presence, there are countless ways investing in technology can help your business reach new heights of success. Let’s talk more in-depth about these opportunities and uncover the most interesting ways that technology is transforming the way we do business on a global scale. Be sure to implement the following yourself to ensure growth and success in 2021.

Unifying business communications with VoIP

Let’s talk about the importance of communication in business. Internal and external communication are the two basic pillars of efficiency and productivity on one hand, and marketing, PR, and sales on the other. Remote work has become the norm, and companies are becoming more and more decentralized.

Unfortunately, the first thing that starts to deteriorate is communication. Deterioration doesn’t just occur because of the physical distance between employees or the distance between you and your customers — it also happens because you’re using too many communication tools at once.

If you don’t unify your communication system in a centralized solution like VoIP (voice over internet protocol), your expenses can skyrocket and internal and external communication may be impossible without sizable financial investments.

With a system like VoIP, though, you get low-cost national and international calls, a mobile app, video and audio conferencing, auto-attendants, and a myriad of other centralized tools to make global communication efficient and effective.

Automating some crucial and some menial processes

Automation is a word you’re probably hearing a lot, and for a number of important reasons. Rather than looking at it as just another buzzword, you should look at it as an opportunity to make all of your departments more efficient and productive in the months and years to come. Automation has revolutionized many industries, and innovators are now coupling it with AI and machine learning to create automated solutions for everything.

If you’re in manufacturing, you have robots as well as cloud-based supply chain management. If you need to make marketing processes more efficient, you have everything from email automation to social media, analytics and reporting. There is an automation tool for every need, so sit down with your department leads, and talk about the kind of tools they need to deliver better results and make the lives of your employees easier, and their work more rewarding. 

Personalizing the user experience on business websites

A computer is set up on a desk

Whether you’re a solopreneur or you’re a part of a big corporation, you can’t deny that having a website is one of the most important elements of digital success. Your website is your storefront, your portfolio, and your brand’s image — so it’s important to make it as impactful and memorable as possible for a global audience.

If you’re running a solo business venture bearing your name, then creating a unique personal website is paramount to long-term success and growth. Building a personal website is also the only way to really personalize the user experience.

If you’re managing a corporate website, then you still need to personalize the user experience as much as possible. You can start by personalizing the domain name with a .me top-level domain that will improve domain name stickiness, and then move on to creating personalized website copy to engage the right customer demographics. All in all, your digital presence relies on having an amazing website, so make sure to leverage the right tech tools to build and manage a site that Google and the online audiences will love.

Ensuring cybersecurity in a dangerous digital environment

Speaking of managing a website the right way, don’t forget that the online world is becoming a more dangerous place by the day, which is why investing in the right cybersecurity tech is paramount. Cybersecurity is becoming a more pressing issue every year, because you have to make sure that you’re able to protect sensitive consumer and business data, and prevent data breaches that could ruin your brand’s reputation. 

Now that hackers and scammers are becoming more tech-savvy than ever before, you need to respond with your own tech countermeasures. You can invest in automated early warning systems, a secure web gateway, as well as hardware and software firewalls to keep your network safe at all times.

Leveraging big data analytics along with artificial intelligence

The online world has become an overly saturated place teeming with useful information about your customers, the industry, your competitors, and more. If you are to make data-driven decisions, you can no longer manually collect and analyze data, simply because there is so much of it right now in the digital space.

Well, you might not be able to do it on your own anymore, but AI certainly can. Bringing artificial intelligence and big data analytics together allows you to collate vast amounts of industry data and create detailed reports and forecasts. In turn, this allows you to capitalize on the emerging trends and opportunities that your competitors know nothing about. 

Technology is transforming the global business landscape in a myriad of ways, but that doesn’t mean that you need to jump on every tech innovation that hits the market. Instead, invest in these tech solutions and implement the tips we talked about today to secure your position in the industry and ensure success in the years to come.

Lauren Wiseman is a marketing specialist, contributor to bizzmarkblog.com, and entrepreneur. She helps clients grow their personal and professional brands in fast-changing and demanding markets, strongly believing in a holistic approach to business.

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