Each of our reviews, scores, and rankings are derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score . . . and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real consumer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for


Price is often the first thing people look at. When it comes to building a website many companies offer different free services to attract customers. We look at the range of their prices and an overall picture. We look at:
  • Free domain?
  • Price monthly - What/How their pricing works?
  • Free plan - What that entails?
We invite you to research each company to determine what plans will be the best fit for you.


Each web builder company wants to help their customers produce a website online. Knowing how many websites are powered by a company helps consumers see the popularity of a company’s use.

13%Design Features

Designing is one of the main key elements to building a website. What do they offer? What can consumers do? This can cover a wide range of services. We break it down into these four points:
  • Themes - how many themes?
  • Responsive Themes - Are all their themes mobile responsive? or adjust to the device it’s on?
  • Features - Can you create a membership login on to the site you build?
  • Blogging - Do they have easy to create blog pages? What is their blogging capability?

15%User Ability

Knowing what you can do as a user is important. User ability can mean many different things. We cover more on the business side in determining a company’s ability to help consumers promote their business. We measure with these factors:
  • SEO - What do they allow users to do for SEO purposes?
  • Multiple Editors - Can there be multiple editors?
  • e-Commerce - Do they have e-commerce? Or give access to a 3rd party e-commerce?
  • Export website - Can consumers export their website onto another host


Having mobile friendly services definitely has it’s perks. We check to see if a company offers two things:
  • Mobile Editor - Do they allow mobile editing? And allow users to see what it look like on a mobile device
  • Mobile App - Do they have a mobile app?

3%Time in Business

It is important to have establishment in some way, we measure one of those ways by time in business, but experience in the industry isn’t always the highest factor to judge a company by.

5%Customer Support

Customer Support is not something to take lightly. At TBC we understand that a customer service representatives vary so much that we can’t measure that field. We leave that up to you to add your review on a company’s service and help. We look at instead what we feel are basic customer support needs.
  • email service
  • phone
  • live chat
  • Q&A ability
  • thorough FAQ

2%Better Business Bureau

Although not a perfect indicator, the BBB ranking is a very important data point for most consumers. Keep in mind that there are many companies out there that have very low ratings on their BBB score and yet have no negative reputation online.

15%Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:
  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months
These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer. Note: this is different from the user score that is displayed on each company profile. The "user score" that is publicly displayed is the average of all user scores published for a given profile.
User Review Moderation
In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past. This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:
  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

25%Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:
  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company's ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.
We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.