After being in business for more than 20 years, Vistaprint has learned what companies truly need to have effective marketing. They offered a very wide range of products with anything from company t-shirts to all business stationery to website design and marketing tools. These products are all backed by a 100% satisfaction guarantee that offers the customer a full refund.
- Satisfaction guarantee
- Marketing needs
- Design process
One of the major benefits when using services through Vistaprint is their Satisfaction guarantee. They promise every customer complete satisfaction on every order, no matter the product. If the customer is not fully satisfied, they are entitled to a full refund of their money. There are not exceptions or qualifying events that have to occur in order to get this refund. It is a simple and straightforward policy that is very beneficial to the customer. This practice is what Vistaprint claims to be known for and has helped them retain repeat customers. Other aspects of their customer service are also very helpful to their clients. They offer a variety of ways to get in contact with their team, including live chat, email and phone. Each of these has varying amounts of availability, but responses are promised within 24 hours.
Vistaprint does more than just build websites for companies, they take care of any marketing needs those companies might have. Their range of products is very wide spread. A customer can upload any design they want and order business cards, posters, mailing materials, custom company clothing, car magnets, company gifts, and so much more. These in addition to the website designing capabilities offer the customer a full package of promotional materials.
Whether it be on business cards or home pages, Vistaprint's design process is professional and easy to use. The customer has the option of choosing from over 1,000 pre-made templates or receiving a custom design. Either option will produce a professional, quality website that the customer is guaranteed to like (or get their money back). The templates are organized by industry to help customers find the best fit to represent their business, or they can search by style if they want a certain look. Or if the customer decides to go with a custom design, they meet with a design expert to go over ideas, and then approve the final design before it is published. The customer always has full control over the end result of their product design. An added bonus that comes with Vistaprint is that all designs can be used together across all products to create a cohesive look for the company.
While Vistaprint does offer their customers the option of creating an online store using their website building program, this option is only available to Premium package members. This means that there is an increase in the monthly fee to be able to have a shop in your website, it is an increase of around $10 per month (depending on which other plan the customer has had). Even then, the tools available to create an operating online store seem to be limited through Vistaprint. They only accept payments through PayPal or Stripe instead of directly accepting payments from major credit cards. There are not available options for searching and filtering through products to make it easier for customers to find exactly what they are looking for. So, while they do offer their customers the option to add commerce to their website, it does not include the full spectrum of tools.
In similar fashion, their online marketing tools are somewhat limited as well. As with the eCommerce feature, search engine optimization is also only available to Premium package holders. These important factors for driving traffic to a website (which is how websites become and stay successful) are not an option for lower-end websites. There are also no dedicated experts or specialists available to help with online marketing strategies and implementation. They do provide several services to improve online marketing, just without the guidance of an account manager. Some of these services include social media marketing where the customer has the ability to link their social media accounts with their website and create a bridge to bring customers to their website from social media sites. They also offer email marketing, which uses a professional email to send customers updates on the company, promotions and to help drive traffic to the website. These features are all very helpful to increasing the success of a website, but the website owner must be willing to pay the extra fee in order to take advantage of them.
The Bottom Line
As a full service shop for all marketing materials, Vistaprint offers its customers a full package to fit their promotional needs. If the customer pays to be a Premium member, they have access to many very helpful features that will help them promote and market their business to success.